1. One beer, two solitudes
- Author
-
Bigge, Ryan
- Subjects
Labatt Brewing Company Ltd. -- Production management ,Labatt Brewing Company Ltd. -- Marketing ,Breweries ,Brewing industry ,Company marketing practices ,Advertising, marketing and public relations ,Business ,Business, international ,Labatt 50 (Beer) -- Marketing ,Labatt 50 (Beer) -- Advertising - Abstract
Labatt 50 beer is believed by Quebecers to be their own and also believed by Ontario consumers to be theirs. It is an established brand and the beer quality popular with both francophones and anglophones.
- Published
- 2003