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One beer, two solitudes
- Source :
- Marketing Magazine. May 5, 2003, Vol. 108 Issue 17, 12-13
- Publication Year :
- 2003
-
Abstract
- Labatt 50 beer is believed by Quebecers to be their own and also believed by Ontario consumers to be theirs. It is an established brand and the beer quality popular with both francophones and anglophones.
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 108
- Issue :
- 17
- Database :
- Gale General OneFile
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.102464387