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52 results on '"L.L. Bean Inc. -- Marketing"'

1. Start the Engine, Then Step on It

Author

Kurutz, Steven and Kirkpatrick, T.J.

Subjects
Company marketing practices, Automobiles, Company -- Usage -- Social aspects, Women automobile drivers -- Services -- Beliefs, opinions and attitudes, Clothing stores -- Marketing, L.L. Bean Inc. -- Marketing
Abstract

Mandee Flanders was cruising south on Interstate 95 at 65 miles per hour behind the wheel of a giant shoe -- specifically, a giant duck boot. It was a Friday [...]

Published
2024

2. Deconstructing L.L. Bean's new holiday catalog - a masterpiece of its genre

Author

Rosenfield, James R.

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing -- Evaluation, Catalogs -- Evaluation -- Marketing, Directories -- Evaluation -- Marketing, Advertising, marketing and public relations, Business, Company marketing practices, CD-ROM catalog, Evaluation, Marketing
Abstract

Just a few years ago, L.L. Bean seemed out of touch and out of tune. But today, things have changed. The current L.L. Bean holiday catalog is not only a [...]

Published
1996

3. Special deliveries

Subjects
Online shopping -- Evaluation, Sport clothes industry -- Marketing, Jewelry industry -- Marketing, Clothing industry -- Marketing, Women's clothing industry -- Marketing, Catalogs -- Evaluation, Mail-order industry -- Evaluation, Tweeds Inc. -- Marketing, J. Peterman Co. -- Marketing, Hermes International S.A. -- Marketing, L.L. Bean Inc. -- Marketing, Limited Brands Inc. Victoria's Secret Stores Div. -- Marketing, Tiffany & Co. -- Marketing, Patagonia Inc. -- Marketing, J. Crew -- Marketing
Published
1991

4. Great brands never rest

Author

Syverson, Andrea

Subjects
L.L. Bean Inc. -- Marketing, Brand image -- Marketing, Clothing stores -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business
Abstract

The methods to be employed to maintain brand promises taking the example of L.L. Bean Inc. marketing methods are presented.

Published
2007

6. Out of the woods

Author

Smith, Laura B.

Subjects
Electronic commerce, Company marketing practices, Company business planning, Company Web site/Web page, Software quality, CD-ROM catalog, L.L. Bean Inc. -- Marketing, Electronic commerce -- Marketing -- Planning, Telecommunication systems -- Marketing -- Planning, Software -- Marketing -- Planning, Clothing industry -- Planning -- Marketing, Web sites, Catalogs -- Marketing -- Planning
Abstract

L.L. Bean is well-equipped for its hike into the world of Web pages and CD ROMs. As the company has discovered, it just takes teamwork. It should come as no […]

Published
1995

7. A successful Identity; Firm's B-to-B work forges growth in a down market

Author

Shea, Bill

Subjects
L.L. Bean Inc. -- Marketing, L.L. Bean Inc. -- Contracts, L.L. Bean Inc. -- Buildings and facilities, Clothing stores -- Marketing, Clothing stores -- Contracts, Clothing stores -- Buildings and facilities, Marketing industry -- Contracts, Company marketing practices, Contract agreement, Business, Business, regional
Abstract

Outdoor clothing and equipment company L.L. Bean is launching a chain of national retail stores after nearly a century as primarily a catalog business. It needed some niche marketing help. [...]

Published
2007

8. Viva Direct!

Author

Viveiros, Beth Negus

Subjects
L.L. Bean Inc. -- Buildings and facilities, L.L. Bean Inc. -- Marketing, National Broadcasting Company Inc. -- Marketing, Broadcasting industry -- Marketing, Clothing stores -- Buildings and facilities, Clothing stores -- Marketing, Consumers -- Personal narratives, Marketing -- Influence, Shopping -- Personal narratives, Company marketing practices, Advertising, marketing and public relations, Business, National Public Radio -- Services
Abstract

WHILE YOU'RE RELAXING on your upcoming vacation to San Francisco for DMA06 (yes, I laughed maniacally when I typed the word 'vacation' - we'll be in a constant flurry of [...]

Published
2006

9. COVER UP

Author

Feitelberg, Rosemary

Subjects
London Fog Group, Inc. -- Marketing, Eddie Bauer Inc. -- Marketing, L.L. Bean Inc. -- Marketing, Clothing industry -- Marketing -- Evaluation, Clothing stores -- Marketing -- Evaluation, Company marketing practices, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

London Fog may be at the head of the top 10 list of outerwear brands, but the company is working to stay one step ahead of the competition. On the [...]

Published
2003

10. L.L. Bean Focuses on Heritage

Author

Baar, Aaron

Subjects
Martin-Williams Inc. -- Marketing, L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing -- Reports, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

Martin/Williams Launches Retailer's First National TV Work CHICAGO--Martin/Williams focuses more keenly on L.L. Bean's heritage in a campaign that includes online ads and the retailer's first national TV spot. The [...]

Published
2001

11. L.L. Bean Preps Print, TV Campaign Emphasizing its Catalog Heritage

Author

Baar, Aaron

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Clothing stores -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

L.L Bean will draw on its catalog heritage in a campaign that includes online ads and the retailer's first national TV spot. Though the catalog is drawn upon as an [...]

Published
2001

12. Everyone's an Existentialist

Author

Chiger, Sherry

Subjects
L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Retail industry
Abstract

Before settling on 'Past, Present, Future' as the title of this issue's special section, we toyed with calling it 'The George Santayana Memorial Issue.' As the liberal-arts majors among our [...]

Published
2001

13. Holiday presentations illustrate retail diversity

Author

Sloan, Carole

Subjects
Bloomingdale's Inc. -- Marketing, Euromarket Design Inc. -- Marketing, Saks Fifth Avenue -- Marketing, Spiegel Inc. -- Marketing, Lands' End Inc. -- Marketing, J.C. Penney Corporation Inc. -- Marketing, Pottery Barn Inc. -- Marketing, L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Specialty stores -- Marketing, Home furnishings industry -- Marketing, Department stores -- Marketing, Home furnishings -- Marketing, Company marketing practices, Business, Fashion, accessories and textiles industries, Home furnishings industry
Abstract

NEW YORK -- Retailers are taking disparate approaches to holiday selling this year -- both from their merchandise offerings and the presentation within their catalogs. For some, Christmas is an [...]

Published
2000

14. NEW L.L. BEAN STORE SHINES SPOTLIGHT ON FOOTWEAR

Author

OSTROFF, JIM

Subjects
L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing, Business, Fashion, accessories and textiles industries
Abstract

MCLEAN, Va -- While other companies are trying to break into the Internet world, L.L. Bean is discovering bricks and mortar stores for the first time. With its mail-order business [...]

Published
2000

15. L.L. Bean Launches Search

Subjects
L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

BOSTON--Catalog retailer L.L. Bean has split with agency of record Mullen and launched a review for its $15-20 million account through consulting firm Pile and Co. The Richards Group, Dallas, [...]

Published
2000

16. L.L. Bean cleans up

Author

Cotlier, Moira

Subjects
L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing, Pharmaceutical industry -- Marketing, Skin care products -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Retail industry
Abstract

Something new is in the mail for L.L. Bean buyers: skin care. The Freeport, ME-based apparel cataloger has unveiled a line of skin-care products in the summer 2000 edition of [...]

Published
2000

17. Bean, Subaru in Rendezvous

Author

Green, Jeff

Subjects
Subaru of America Inc. -- Marketing, L.L. Bean Inc. -- Marketing, Automotive wholesalers -- Marketing, Automobile industry -- Marketing, Wholesale industry -- Marketing, Clothing stores -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Automobile Industry, Wholesale dealer/distributor, Marketing
Abstract

Subaru is expanding its employee loyalty efforts and other sponsorships to take advantage of new marketing partner L.L. Bean, in what marks the first event-marketing initiative for the popular catalog [...]

Published
2000

19. L.L. BEAN SET TO OPEN 2D FULL-LINE UNIT IN VIRGINIA; 75,000-SQUARE-FOOT UNIT IN TYSONS CORNER BEGINNING OF RETAIL EXPANSION

Author

PALMIERI, JEAN E. and McKINNEY, MELONEE

Subjects
L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

NEW YORK -- After nearly a century in business, L.L. Bean will open its second full-line store in Tysons Corner mall in McLean, Va., this summer. In an interview with [...]

Published
2000

20. HOME GROWN

Subjects
L.L. Bean Inc. -- Marketing, Footwear industry -- Marketing, Business, Fashion, accessories and textiles industries
Abstract

Traditional in design only, today's rugged leather footwear offers a combination of classic styling and modern performance features. With their beefed-up components and down-to-earth appeal, these boots are gaining popularity [...]

Published
2000

21. Fit to Roll: Subaru, Bean

Author

Green, Jeff

Subjects
Subaru of America Inc. -- Marketing, L.L. Bean Inc. -- Marketing, Clothing industry -- Marketing, Automobile industry -- Marketing, Sport clothes -- Marketing, Station wagons -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Automobile Industry, Marketing
Abstract

Subaru has bested Ford, General Motors and Daimler-Chrysler to win a partnership with L.L. Bean that will include a special edition Outback and clothing in its first year and hobby-specific [...]

Published
2000

22. [2] Engineering plastics go for a walk in the snow

Author

Ogando, Joseph

Subjects
Mail-order industry -- Marketing, L.L. Bean Inc. -- Marketing
Abstract

Grand Junction, CO--Forget about those rawhide-and-wood contraptions your grandfather wore. Snowshoes, like much of today's outdoor gear, have gone high-tech. The newest twist on the engineered snowshoe combines a thermoplastic […]

Published
1999

23. Number of the day:

Subjects
Barnes & Noble Inc. -- Finance -- Securities, Microsoft Corp. -- Investments, Uber Technologies Inc. -- Finance, L.L. Bean Inc. -- Marketing, Computer software industry -- Investments, Limousine services -- Finance, Booksellers -- Finance -- Securities, Boots -- Marketing -- Supply and demand, Clothing stores -- Marketing, Company marketing practices, Company securities, Company financing, Company investment, News, opinion and commentary
Abstract

That's how much ride service Uber raised in its latest round of venture funding. The investment put a value on Uber of about $40 billion, showing investors are unconcerned by [...]

Published
2014

24. Will free shipping spread?

Author

Carrns, Ann

Subjects
L.L. Bean Inc. -- Marketing, Clothing industry -- Marketing, Delivery of goods -- Economic aspects -- Management, Competitive advantage -- Management, Company marketing practices, Company business management, General interest, News, opinion and commentary
Abstract

4:12 p.m. Updated to add links to the L.L. Bean announcement and the Amazon Prime site. Also updated the Lands' End reference to reflect its promotions. L.L. Bean, the venerable [...]

Published
2011

25. Catalogers get into shape

Author

Tode, Chantal

Subjects
L.L. Bean Inc. -- Marketing, Nautilus Inc. -- Marketing, Exercise equipment industry -- Marketing, Clothing stores -- Marketing, Catalogs -- Evaluation, CD-ROM catalog, Company marketing practices, Business, Construction and materials industries
Abstract

Details of new catalogs from L.L. Bean and The Nautilus Group providing information regarding health and fitness programs and equipment are discussed. The prices of various products for improving physical health are also provided in the catalogs.

Published
2005

26. L.L. Bean to use DIF&W logo

Subjects
L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing, Company marketing practices, Business, General interest, Business, regional
Abstract

Byline: Kevin Miller Mar. 1--The Department of Inland Fisheries and Wildlife is partnering with Maine's most iconic outfitter, L.L. Bean Inc., to carry merchandise that will help fund state outdoor [...]

Published
2007

27. L.L. Bean introduces a lighter, tougher Bean Boot

Author

Gottschalk, Mary

Subjects
L.L. Bean Inc. -- Marketing, Footwear industry -- Marketing, Company marketing practices, General interest, News, opinion and commentary
Abstract

Why tamper with success? Technology is the answer from L.L. Bean, which has introduced its most substantial changes to the Maine Hunting Shoe, which launched the company in 1912. More [...]

Published
1999

28. A loyal following

Subjects
Levi Strauss & Co. -- Marketing, Reebok International Ltd. -- Marketing, Sara Lee Corp. Hanes Knit Products -- Marketing, L.L. Bean Inc. -- Marketing, Jeans (Clothing) -- Marketing, Clothing industry -- Marketing, Athletic shoe industry -- Marketing, Athletic shoes -- Marketing, Mail-order industry -- Marketing, Brand name products -- Marketing, Company marketing practices, Business, Fashion, accessories and textiles industries, Retail industry
Abstract

From power names like Levi's and Hanes to rising star Arizona and the alluring Victoria's Secret, the top brands ranked by loyalty/repurchase intent all have one thing in common: They [...]

Published
1996

29. Strategies for the new mail order

Author

Chandler, Susan

Subjects
L.L. Bean Inc. -- Marketing, Sears, Roebuck and Co. -- Marketing, Mail-order industry -- Marketing
Published
1994

30. L.L. Bean

Author

Rosenfield, James R.

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing -- Evaluation, Direct-mail advertising -- Evaluation, Advertising, marketing and public relations, Business, Company marketing practices, Evaluation, Marketing
Abstract

After the hothouse exoticism of Kim and Richard, with their nude beaches and duck livers, it was a relief to thumb through the pages of the L.L. Bean Christmas 1991 [...]

Published
1992

31. Marketing L.L. Bean, the book

Author

Rosen, Judith

Subjects
L.L. Bean Inc. -- Marketing, L.L. Bean: The Making of an American Icon (Novel) -- Marketing, Mail-order industry -- Marketing, Advertising, marketing and public relations, Business, Publishing industry, Company marketing practices, Marketing
Abstract

To ensure that a book detailing the history of the company gets as much exposure as possible, L.L. Bean is giving a level of marketing support to L.L. Bean: The [...]

Published
2006

32. L.L. Bean is offering free shipping and handling for the holiday shopping season

Subjects
L.L. Bean Inc. -- Services, L.L. Bean Inc. -- Marketing, Clothing stores -- Services, Clothing stores -- Marketing, Company marketing practices, Business, Retail industry
Abstract

L.L. Bean is offering free shipping and handling for the holiday shopping season. The deal requires no minimum [...]

Published
2005

33. L.L.Bean to Launch 2013 Outdoor Discovery Tour

Subjects
L.L. Bean Inc. -- Marketing, Clothing and dress -- Marketing, Clothing stores -- Marketing, Company marketing practices, Business, Business, international, Telecommunications industry
Abstract

L.L.Bean is encouraging families to discover ways to enjoy the outdoors and is launching the 2013 Outdoor Discovery Tour as a way to introduce new forms of outdoor recreation. According [...]

Published
2013

34. LL Bean pilots DRTV to halt rivals. (International)

Subjects
L.L. Bean Inc. -- Marketing, Television advertising -- Marketing, Clothing stores -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

Freeport, Maine: Mail order specialist LL Bean is using DRTV as part of its strategy to expand recruitment activity. The action follows stiff competition that has forced the New England [...]

Published
2003

35. L.L. Bean. (Christmas Catalogs)

Subjects
L.L. Bean Inc. -- Marketing, Clothing industry -- Marketing, Company marketing practices, Business, Fashion, accessories and textiles industries, Home furnishings industry
Abstract

L.L. Bean's holiday 2002 catalog offers nine pages of home textiles products. While that's just a fraction of the overall book, the retailer manages to cover a number of categories, [...]

Published
2002

36. L.L. Bean touts 90th anniversary via canoe giveaway. (News Roundup)

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Advertising, marketing and public relations, Business, Retail industry, Company marketing practices, Marketing
Abstract

FREEPORT, MAINE -- Outdoor retailer L.L. Bean this week launches a 90th anniversary sweepstakes which will give away 90 special-edition Old Town canoes. Administered by Promosis, Marblehead, Mass., customers who [...]

Published
2002

37. Subaru goes upscale with L.L. bean edition. (Road test)

Author

Koland, Cordell

Subjects
Subaru of America Inc. -- Product information -- Marketing, L.L. Bean Inc. -- Marketing, Automobile industry -- Product information, Sport-utility vehicles -- Evaluation -- Product information -- Product/service Evaluations, Company marketing practices, Automobile Industry, Product marketing strategy, Business, Business, regional, Subaru Legacy (Automobile) -- Evaluation -- Product information -- Marketing -- Product/service Evaluations
Abstract

In the last five years or so, the Subaru Outback wagon has stepped up to become a fixture in upper-middle-class neighborhoods. It seems to be a major rival of the [...]

Published
2001

38. L.L. Bean set to opne new Tysons Corner anchor

Subjects
L.L. Bean Inc. -- Marketing, Clothing stores -- Marketing, Business, Business, regional
Abstract

The new L.L. Bean store at Tysons Corner Mall is about to open for business. The two-story, 76,000-square-foot store, which features unique architecture, will offer apparel, footwear, sporting goods, and home furnishings. It will also have an outdoor discovery school.

Published
2000

40. L.L. BEAN AND THE STATE OF MAINE TEAM UP TO PROMOTE TOURISM

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Company marketing practices, Business, News, opinion and commentary
Abstract

New L.L. Bean Catalog is the Third This Year to Highlight Outdoor Recreation Opportunities in Maine to National Audience FREEPORT, Maine, June 23 /PRNewswire/ -- Officials of L.L. Bean, Inc. [...]

Published
1995

41. L.L. BEAN FINDS A NEW HOME WITH SPECIALTY CATALOG

Author

Gilbert, Daniela

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Marketing, Company marketing practices, Business, Home furnishings industry
Abstract

FREEPORT, Me.-For 96 years L.L. Bean has been best known for dressing wanna-be Downeasters in classic outdoor apparel. Now, the icon of New England style is making a push to [...]

Published
1998

42. Mullen's First Bean Ad Emerges

Author

Jones, Sarah

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, regional
Abstract

Mullen has launched its first work for L.L. Bean, a single TV spot that preludes a new branding campaign expected by spring. The 30-second commercial, now airing in East Coast [...]

Published
1998

43. L.L. BEAN INTRODUCES NEW GIFT REGISTRY SERVICE

Subjects
L.L. Bean Inc. -- Marketing, Athletics -- Equipment and supplies, Camping -- Equipment and supplies, Sporting goods industry -- Marketing, Sporting goods -- Marketing, Company marketing practices, Business, News, opinion and commentary
Abstract

Everything From Bedding To Kayaks Available For Registry; Free Services For Brides, Grads, Moms, Dads, Kids... FREEPORT, Maine, March 2 /PRNewswire/ -- In 1901, what may have been the first [...]

Published
1994

44. Bean adds two titles

Author

Oberndorf, Shannon

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Retail industry
Abstract

Christmas may far outshine all other holidays for catalogers, but several less-celebrated occasions are heating up as merchandising opportunities. In recent years, events such as Halloween and Valentine's Day have [...]

Published
1997

45. Marketers join on-line fray

Author

Taylor, Cathy

Subjects
Polaroid Corp. -- Marketing, L.L. Bean Inc. -- Marketing, Clothing industry -- Marketing, Sport clothes -- Marketing, Photographic industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, general
Abstract

NEW YORK--Polaroid and LL. Bean have joined the ranks of marketers with Web sites. Polaroid's site, designed by Holland Mark Martin of Burlington, Mass., includes detailed spec sheets on the [...]

Published
1995

46. Outdoor suppliers test home shopping

Subjects
Patagonia Inc. -- Marketing, L.L. Bean Inc. -- Marketing, Clothing industry -- Marketing, Sport clothes -- Marketing, Information services industry -- Marketing, Information services -- Marketing, Company marketing practices, Information services industry, Business, Retail industry, Sports, sporting goods and toys industry
Abstract

NEW YORK -- With enthusiasm for home shopping on the rise, outdoor apparel suppliers Patagonia and L.L. Bean are riding new technologies into the home. The companies have teamed up [...]

Published
1994

47. L.L. Bean's new color

Author

Carter, Mark

Subjects
L.L. Bean Inc. -- Marketing, Women's clothing industry -- Marketing, Advertising -- Innovations, Travel, recreation and leisure
Published
1989

49. L.L. Bean comes through

Author

Hughes, John

Subjects
Mail-order industry -- Marketing, L.L. Bean Inc. -- Marketing
Published
1985

50. L.L. Bean launches Japanese Web site. (Specialty Watch)

Subjects
L.L. Bean Inc. -- Marketing, Mail-order industry -- Marketing, Company marketing practices, Business, Retail industry
Abstract

CAMBRIDGE, MASS. -- Outdoor gear and clothing manufacturer and retailer L.L. Bean has launched a Japanese-language version of its e-commerce site, www.llbean.co.jp. Created through Basis Technology, the site includes a [...]

Published
2002

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