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Marketing L.L. Bean, the book

Authors :
Rosen, Judith
Source :
Publishers Weekly. July 24, 2006, Vol. 253 Issue 29, p9, 1 p.
Publication Year :
2006

Abstract

To ensure that a book detailing the history of the company gets as much exposure as possible, L.L. Bean is giving a level of marketing support to L.L. Bean: The [...]

Details

Language :
English
ISSN :
00000019
Volume :
253
Issue :
29
Database :
Gale General OneFile
Journal :
Publishers Weekly
Publication Type :
Periodical
Accession number :
edsgcl.149024216