1. Kirkland's, Inc
- Author
-
Lane, Wilburn and McCullough, Mike
- Subjects
Kirkland's Inc. -- Organization formation ,Kirkland's Inc. -- Management ,Kirkland's Inc. -- Target marketing ,Home furnishings industry -- Industry sales and revenue ,Home furnishings industry -- Marketing ,Home furnishings industry -- Forecasts and trends ,Specialty stores -- Organization formation ,Specialty stores -- Management ,Specialty stores -- Target marketing ,Business students -- Curricula ,Company marketing practices ,Market trend/market analysis ,Company business management ,Law - Abstract
CASE DESCRIPTION In this case the authors tell the story of the founding and impressive growth of Kirkland's Incorporated. The story is one of niche marketing perfected through a deep [...]
- Published
- 2005