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Kirkland's, Inc
- Source :
- Journal of the International Academy for Case Studies. Jan-Feb, 2005, Vol. 11 Issue 1, p51, 18 p.
- Publication Year :
- 2005
-
Abstract
- CASE DESCRIPTION In this case the authors tell the story of the founding and impressive growth of Kirkland's Incorporated. The story is one of niche marketing perfected through a deep [...]
- Subjects :
- Kirkland's Inc. -- Organization formation
Kirkland's Inc. -- Management
Kirkland's Inc. -- Target marketing
Home furnishings industry -- Industry sales and revenue
Home furnishings industry -- Marketing
Home furnishings industry -- Forecasts and trends
Specialty stores -- Organization formation
Specialty stores -- Management
Specialty stores -- Target marketing
Business students -- Curricula
Company marketing practices
Market trend/market analysis
Company business management
Law
Subjects
Details
- Language :
- English
- ISSN :
- 10784950
- Volume :
- 11
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Journal of the International Academy for Case Studies
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.166823378