Search

Crowdsourcing has emerged as a preferred data collection methodology for advertising and social science researchers because these samples avoid the higher costs associated with professional panel data. Yet, there are ongoing concerns about data quality for online sources. This research examines differences in data quality for an advertising experiment across five popular online data sources, including professional panels and crowdsourced platforms. Effects of underlying mechanisms impacting data quality, including response satisficing, multitasking, and effort, are examined. As proposed, a serial mediation model shows that data source is, directly and indirectly, related to these antecedents of data quality. Satisficing is positively related to multitasking and negatively related to effort, and both mediators (in parallel) extend to data quality, indicating that the indirect effects on data quality through these mediating variables are significant. In general, a vetted MTurk sample (i.e., CloudResearch Approved) produces higher quality data than the other four sources. Regardless of the data source, researchers should utilize safeguards to ensure data quality. Safeguards and other strategies to obtain high-quality data from online samples are offered. [ABSTRACT FROM AUTHOR]

The Journal of Public Policy & Marketing (JPP&M) is a respected academic publication that focuses on research at the intersection of marketing and public policy. The journal aims to publish rigorous research that addresses important societal issues and offers solutions. The editors prioritize building a diverse community, promoting rigorous research, and supporting young scholars. They also emphasize the need to strengthen relationships with policy makers. The journal covers a wide range of topics, including emerging issues like cannabis legalization, misinformation, social justice, and artificial intelligence. JPP&M welcomes submissions from scholars outside of marketing and from different countries, and offers various article formats to facilitate discussions and drive impact. The journal is committed to promoting evidence-based policy solutions and contributing to societal well-being. [Extracted from the article]

Abstract How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health [...]

Public policy is part of the fabric of advertising with respect to both research and practice. The strong relationship between advertising and public policy has important implications for consumers, businesses, and federal and state agencies. Advertising laws and regulations can influence business practices just as advertising research can impact regulatory decisions. The purpose of this article is to highlight research at the intersection of advertising and public policy and then to identify specific future research needs that have the potential to contribute significantly to advertising research and practice. [ABSTRACT FROM AUTHOR]

Objectives. Requiring restaurants to present nutrition information on menus is under consideration as a potential way to slow the increasing prevalence of obesity. Using a survey methodology, we examined how accurately consumers estimate the nutrient content of typical restaurant meals. Based on these results, we then conducted an experiment to address how the provision of nutrition information on menus influences purchase intentions and reported preferences. Methods. For both the survey and experiment, data were analyzed using analysis of variance techniques. Results. Survey results showed that levels of calories, fat, and saturated fat in less-healthful restaurant items were significantly underestimated by consumers. Actual fat and saturated fat levels were twice consumers' estimates and calories approached 2 times more than what consumers expected. In the subsequent experiment, for items for which levels of calories, fat, and saturated fat substantially exceeded consumers' expectations, the provision of nutrition information had a significant influence on product attitude, purchase intention, and choice. Conclusions. Most consumers are unaware of the high levels of calories, fat, saturated fat, and sodium found in many menu items. Provision of nutrition information on restaurant menus could potentially have a positive impact on public health by reducing the consumption of less-healthful foods. doi:10.2105/AJPH.2004.054973

In this article for the 40th Anniversary of the Journal of Public Policy & Marketing (JPPM), the authors first share what is meant by "policy," "public policy," and "marketing and public policy" for researchers in our field. The authors then offer examples of JPPM research informing policy across different stages of the policy-making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. They also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy process. The authors then offer JPPM application examples (consumer protection; antitrust/competition; vulnerability; diversity, equity, and inclusion; nutrition labeling; addiction, cannabis, and antidrug research; tobacco warning labeling and education; and privacy and technology) and share ideas for developing research that contributes to the marketing and public policy discipline and in making a positive difference in society and people's lives. [ABSTRACT FROM AUTHOR]