Marketers' use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

Authors :: Newman, Christopher L.
Burton, Scot
Andrews, J. Craig
Netemeyer, Richard G.
Kees, Jeremy
Source :: Journal of the Academy of Marketing Science. May, 2018, Vol. 46 Issue 3, p453, 24 p.
Publication Year :: 2018
Abstract: Abstract How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health [...]

Subjects :: Product evaluation -- Analysis
Food labeling -- Analysis
Consumer behavior -- Analysis
Top rating
Advertising, marketing and public relations
Business

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