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Your search keyword '"Keenan, Kevin L."' showing total 19 results
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19 results on '"Keenan, Kevin L."'

1. Skin Tones and Physical Features of Blacks in Magazine Advertisements.

Author

Keenan, Kevin L.

Abstract

Explores how discrimination based on differences in skin complexion and physical characteristics among African Americans is conveyed by the mass media. Shows that blacks in advertisements have lighter complexions and more caucasian features than those in editorial photographs, and that the females have lighter complexions than their male counterparts. (TB)

Published
1996

2. Network Television News Coverage of Public Relations: An Exploratory Census of Content.

Author

Keenan, Kevin L.

Abstract

Discusses media coverage of public relations topics. Describes a census of television news stories about public relations. Finds increased coverage from 1980 through 1995, and that politicians and foreign governments are the most commonly reported on users. States that stories generally have a neutral tone and assume the "press agentry" model of public relations--themes involve war, disaster, or distraction. (PA)

Published
1996

3. Advertising Field Experience and Experiential Learning.

Author

Keenan, Kevin L.

Abstract

Presents research describing internship arrangements at colleges and universities with advertising programs. Finds that internships are widely used, are most often optional, and are usually awarded academic credit. Discusses grading systems, scheduling, employment offers, and types of work required. (SR)

Published
1992

15. Time and Media Markets (Book).

Author

Keenan, Kevin L.

Subjects
*MASS media, *NONFICTION
Abstract

Reviews the book "Time and Media Markets," edited by Alan Albarran and Angel Arrese.

Published
2003

16. Global Telecommunication (Book).

Author

Keenan, Kevin L.

Subjects
*COMMUNICATIONS industries, *NONFICTION
Abstract

Reviews the book 'Global Telecommunication: Theories, Stakeholders and Trends,' by Thomas L. McPhail.

Published
2002

17. BOOK REVIEWS.

Author

Keenan, Kevin L. and Poindexter, Paula M.

Subjects
*ADVERTISING, *NONFICTION
Abstract

Reviews the book `Another One Bites the Grass: Making Sense of International Advertising,' by Simon Anholt.

Published
2001
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19. Broadcast Advertising Copywriting (Book).

Author

Keenan, Kevin L.

Subjects
BROADCAST advertising, NONFICTION
Abstract

Reviews the book "Broadcast Advertising Copywriting," by William M. Hagerman.

Published
1991

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