Search

Your search keyword '"Karson, Eric J."' showing total 15 results
Start Over Author "Karson, Eric J."
15 results on '"Karson, Eric J."'

9. Direct marketing advertising: the assents, the dissents, and the ambivalents

Author

Korgaonkar, Pradeep K., Karson, Eric J., and Akaah, Ishmael

Subjects
Direct marketing -- Public opinion, Attitude (Psychology) -- Beliefs, opinions and attitudes -- Public opinion, Consumers -- Beliefs, opinions and attitudes, Advertising, marketing and public relations, Business, Beliefs, opinions and attitudes, Public opinion
Abstract

Developments in information technology, shifting cost structures, and improvements in understanding of the role of direct marketing advertising have all contributed to the increased popularity of direct marketing methods by [...]

Published
1997

10. Exploring consumers' privacy concerns: Does data from three years of student samples support the 'conventional wisdom?'

Author

Karson, Eric J.

Subjects
Electronic commerce -- Safety and security measures, Privacy -- Influence, Electronic commerce, Privacy issue, Advertising, marketing and public relations
Abstract

Byline: Eric J. Karson It is generally accepted that consumers' privacy concerns negatively affects their willingness to participate in e-commerce. Additionally, factors such as gender and internet experience are thought to influence the relationship between privacy and online buying behaviours and intentions. Using three years of data from a student sample, the effects of these concerns, the 'conventional wisdom' as it were, is investigated. Results indicate that the direct effects of concerns over privacy are largely absent. Implications are discussed.

Published
2008

15. Readers Report.

Author

Togtranan, Raymond C., Calhoun, John M., Moschette, Marc, Jeynes, William, Yeowart, W. S., Frackt, Joe, Brouwers, Eef, Nurock, Robert J., and Karson, Eric J.

Subjects
LETTERS to the editor, SUPPLY-side economics, HARD currencies, INTERNATIONAL trade, TELEVISION broadcasting
Abstract

Several letters to the editor are presented in response to articles in previous issues, including "The indisputable victory of supply-side economics" in the December 28, 1987 issue, "Strong currencies signal hot spots for trading" in the December 28, 1987 issue, and "Television makers are dreaming of a wide crispness" in the December 21, 1987 issue.

Published
1988

Catalog

Books, media, physical & digital resources
See catalog results