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Direct marketing advertising: the assents, the dissents, and the ambivalents
- Source :
- Journal of Advertising Research. Sept-Oct, 1997, Vol. 37 Issue 5, p41, 15 p.
- Publication Year :
- 1997
-
Abstract
- Developments in information technology, shifting cost structures, and improvements in understanding of the role of direct marketing advertising have all contributed to the increased popularity of direct marketing methods by [...]
Details
- Language :
- English
- ISSN :
- 00218499
- Volume :
- 37
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Journal of Advertising Research
- Publication Type :
- Periodical
- Accession number :
- edsgcl.20251600