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1. Current Research on Electronic Word-of- Mouth Communication: Literature Analysis and Further Research Directions.

Author

Rossmann, Alexander, Wilke, Tim, and Kabaoglu, Hüseyin

Subjects
WORD-of-mouth communication, TELECOMMUNICATION, ELECTRONIC commerce, SCIENTIFIC literature, DIGITAL media, CONSUMER behavior
Abstract

Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. [ABSTRACT FROM AUTHOR]

Published
2017

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