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Current Research on Electronic Word-of- Mouth Communication: Literature Analysis and Further Research Directions.
- Source :
- AMA Winter Academic Conference Proceedings; 2017, Vol. 28, pD-10-D-19, 10p
- Publication Year :
- 2017
-
Abstract
- Electronic word-of-mouth (eWoM) communication has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10540806
- Volume :
- 28
- Database :
- Complementary Index
- Journal :
- AMA Winter Academic Conference Proceedings
- Publication Type :
- Conference
- Accession number :
- 127992674