Author: "José Mauro da Costa Hernandez" - Searchworks@Jio Institute Digital Library Search Results

49 results on '"José Mauro da Costa Hernandez"'

1. Comparing transformational and instrumental leadership: The influence of different leadership styles on individual employee and financial performance in Brazilian startups

Author: Cristiane Benedetti Chammas and José Mauro da Costa Hernandez
Subjects: Performance, Transformational leadership, Instrumental leadership, Startups, Management. Industrial management, HD28-70, Business, HF5001-6182
Abstract: Purpose - The purpose of this study is to investigate the influence of transformational and instrumental leadership on the individual performance of the employee and the financial performance in Brazilian startups. Design/methodology/approach - The adopted methodological construction strategy was structural equation modeling, with the purpose of applying the model to primary data collected from a sample of leaders of Brazilian startups (n = 126). Findings - Results suggest that when leadership types are analyzed separately, both directly influence employee performance. Originality/value - This study has four main contributions: to test the influence of the two leadership styles on employee performance and thus to help advance the theoretical understanding of leadership; to perform this test in the context of Brazilian startups; to equip professionals with more information about the effects of crucial leadership types on individual type of employee performance; and to expand knowledge for recruitment and managerial training in initial-stage companies.
Published: 2019
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2. Brand attachment importance to corporate social responsibility causes adherence

Author: Annaysa Salvador Muniz Kamiya, José Mauro da Costa Hernandez, Agnne Karoline S. Xavier, and Débora Beserra Ramos
Subjects: Corporate social responsibility, brand attachment, attitude toward the cause, brand-cause congruence, experiment, Business, HF5001-6182
Abstract: This study examines the joint effect of brand-cause congruence, brand attachment, and attitude toward corporate social responsibility (CSR) on the intention of consumers to adhere to causes sponsored by a brand. The results of two experiments suggest that when consumer attitude toward such causes is less positive and attachment to the brand is low, the intention to adhere to a CSR cause is greater when the brand is congruent to thecause than when it is incongruent; if consumer brand attachment is high, the intention to adhere to the cause is the same, regardless of brand-cause congruence. On the other hand, if consumer attitude toward the cause is more positive, brand attachment does not moderate the effect of brand-cause congruence on the intention to adhere to the cause. The perception of persuasive intent mediates the influence of brand-cause congruence on the intention to adhere for consumers with low brand attachment, but not for those with high brand attachment.
Published: 2018

3. Teorias de inovação na educação superior: determinantes do comportamento do professor na adoção de tecnologias, métodos e práticas de ensino

Author: Elsi do Rocio Cardoso Alano, Maria Tereza Saraiva de Souza, and José Mauro da Costa Hernandez
Subjects: Comportamento do Professor, Teoria do Comportamento Planejado, Teoria da Difusão da Inovação, Modelo de Aceitação de Tecnologia, Teoria do Comportamento Planejado Decomposto, Business, HF5001-6182
Abstract: O comportamento do professor é ainda um tema incipiente com poucos estudos quantitativos. As escolhas de tecnologias, metodologias e práticas de ensino do professor afetam tanto os docentes quanto a aprendizagem dos discentes, tornando um tema de interesse crescente de pesquisas em diversas áreas da educação. O objetivo desta pesquisa é analisar como as teorias de inovação podem ser aplicadas para identificar os determinantes do comportamento do professor na adoção de tecnologias, métodos e práticas de ensino, buscando identificar novas variáveis e construtos, para o desenvolvimento e ampliação de modelos teóricos. O artigo inicia com a apresentação das teorias de bases amplamente difundidas em outras áreas do conhecimento: a Teoria do Comportamento Planejado (TPB); a Teoria da Difusão da Inovação (IDT); o Modelo de Aceitação da Tecnologia (TAM); e a Teoria do Comportamento Planejado Decomposto (DTPB), para o entendimento da aplicação em estudos sobre o comportamento do professor. Na sequência, são apresentados alguns estudos quantitativos realizados em diversos países, cursos e níveis de ensino, para ilustrar essa aplicação. Estas teorias e modelos podem ser usados para se prever a adoção de novas tecnologias como uma plataforma de educação à distância, métodos e práticas de ensino como as metodologias ativas de ensino e temas transversais como a Sustentabilidade.
Published: 2019
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4. A importância do apego à marca para o engajamento em causas de responsabilidade social corporativa

Author: Annaysa Salvador Muniz Kamiya, José Mauro da Costa Hernandez, Agnne Karoline S. Xavier, and Débora Beserra Ramos
Subjects: Responsabilidade social corporativa, apego à marca, atitude em relação à causa, congruência marca-causa, experimento, Business, HF5001-6182
Abstract: Este estudo examina o efeito conjunto da congruência marca-causa, do apego à marca e da atitude em relação à causa de Responsabilidade Social Corporativa (RSC) sobre a intenção dos consumidores de se engajarem em causas de RSC patrocinadas por uma marca. Os resultados de dois experimentos sugerem que, quando a atitude do consumidor em relação à causa é menos positiva e o apego do consumidor à marca é baixo, a intenção de aderir à causa de RSC é maior quando a causa é congruente com a marca do que quando a causa é incongruente com a marca; se o apego do consumidor é alto, a intenção de aderir à causa não depende da congruência marca-causa. Por outro lado, se a atitude do consumidor em relação à causa é mais positiva, o apego à marca não modera o efeito da congruência sobre a intenção de aderir à causa. A percepção de intenção persuasiva mediou a influência da congruência marca-causa sobre a intenção de aderir para pessoas de baixo apego à marca, mas não para pessoas de alto apego à marca.
Published: 2018
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5. When being international is worth it: The effect of a retail brand’s international presence on consumer attitudes

Author: Renata Fernandes Galhanone, Rúbia Harumi Suzuki, Marília Aparecida Trizi Amorim, and José Mauro da Costa Hernandez
Subjects: efeito país de origem, gestão de marcas, experimento, varejo, International relations, JZ2-6530, Business, HF5001-6182
Abstract: A number of academic studies have investigated the "country-of-origin effect", i.e., the influence of a product’s country of origin on the attitudes of consumers. It is known that countries with a higher level of socioeconomic development generate more favorable attitudes towards their goods, and that this influence is moderated by the degree of consumer involvement with the product category. Most previous studies have investigated mainly tangible products, however, this study examines the country-of-origin effect for services using an unexplored and distinct approach: the presence of a brand in various cities across the world as an advertising appeal, without explicitly mentioning the country of origin. Specifically, we create a scenario in which two new retail brands in product categories with low and high consumer involvement are established in Brazil, and the presence of these products in cities of developed countries (vs emerging) is mentioned. The results show that their presence in developed (vs emerging) cities has a more positive effect on purchasing intent, attitudes as well as the perceived success for the high-involvement category (clothing store), when compared to the low-involvement category (supermarket). This study contributes to the marketing literature by demonstrating that presence in developed cities can have the same effect on consumer attitudes as the communication of the country of origin, and that this effect is moderated by the degree of consumer involvement with a category
Published: 2015
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6. The country of distribution effect on the brand attitude change

Author: José Mauro da Costa Hernandez and Patrícia da Costa Medeiros
Subjects: efeito país de comercialização, efeito país de origem, gestão e internacionalização de marcas, comportamento do consumidor, International relations, JZ2-6530, Business, HF5001-6182
Abstract: This research investigates the country of distribution effect on the change of attitudes towards a brand. Country of distribution is defined as the results (positive or negative) obtained by a brand when it communicates to be distributed in a foreigner locale. The results of three experiments demonstrate that the country of distribution effect is higher when the country is a traditional manufacturer (vs. non-traditional manufacturer) of the brand’s product category. Further, the country of distribution effect is higher for high quality (vs. low quality) brands and is moderated by the perceived success of the brand in the distribution country.
Published: 2014
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7. O Efeito da Marca na Negligência da Omissão: uma Pesquisa Experimental

Author: Evandro Luiz Lopes, Dirceu da Silva, and José Mauro da Costa Hernandez
Subjects: brand, omission neglect, contextual cognitive level., Management. Industrial management, HD28-70, Accounting. Bookkeeping, HF5601-5689
Abstract: Omission negligence is characterized by the lack of sensibility regarding unmentioned or unknown information. This phenomenon is very recurring, since it is not rare that a consumer has to make a decision supported by a judgment formulated from incomplete information. Prior research indicated that people often cannot identify the absence of important information, which results in strong convictions being formed based on little consistent evidence. The main purpose of this work is to comprehend brand effects on omission negligence. Three experiments were conducted, involving 769 undergraduate students of business administration. Empiricalexperiments support the understanding that individuals with a low contextual cognitive level (non-experts) are insensitive to attribute omission and are also extremely positive when completing evaluations, even when there is no apparent reason for that. Upon comparing the experiments’ findings, it is understood that a recognized brand more incisively influences experts’ evaluation than non-experts’. Even though experts anchor their judgments in a more strict evaluation of available attributes, a recognized brand has a strong influence on the object’s general evaluation.
Published: 2013

8. Valores de compra hedônico e utilitário: os antecedentes e as relações com os resultados do varejo Hedonic and utilitarian shopping values: antecedents and relationship with retail outcomes

Author: João Marques Teixeira and José Mauro da Costa Hernandez
Subjects: Valor de compra hedônico, valor de compra utilitário, ambiente físico de loja, satisfação, boca a boca, intenção de recompra, Hedonic shopping value, utilitarian shopping value, store physical environment, satisfaction, word-of-mouth, repurchase intention, Management. Industrial management, HD28-70
Abstract: Motivado pelo crescente debate sobre a influência que o ambiente de uma loja pode exercer nos consumidores e pela enorme quantidade de recursos que os varejistas devotam para criar clientes satisfeitos e leais, este artigo propõe um novo modelo em que a relação entre as variáveis ambientais da loja (ambiente físico, organização, sortimento e atendimento dos vendedores) e as variáveis de resultado do varejo (satisfação com a compra, intenção de recompra e intenção de boca a boca) é intermediada pelos valores de compra hedônico e utilitário. Para testar o modelo teórico, foram realizadas 399 entrevistas com pessoas que adquiriram eletrodomésticos em lojas de uma rede de varejo na cidade de São Paulo, Brasil. Os resultados indicaram que, dentre as variáveis ambientais da loja, apenas o atendimento dos vendedores influenciou positivamente os valores de compra hedônico e utilitário. Por sua vez, o valor de compra hedônico influenciou positivamente todas as variáveis de resultado do varejo enquanto que o valor de compra utilitário não influenciou nenhuma da variáveis de resultado do varejo. Os resultados sugerem que, neste caso, o valor hedônico foi muito mais importante que o valor utilitário para a satisfação com a compra, a intenção de voltar à loja e a intenção de engajar-se em boca a boca positivo. Os resultados também sugerem a grande importância do atendimento dos vendedores em situações de varejo em que o ambiente da loja não se revela particularmente atraente ou diferenciado.Induced by the recent debate regarding the influence that the store environment can have on consumers and by the massive amount of resources that retailers have spent in order to create satisfied consumers, this study proposes a new model in which the relationship between store environment variables (physical environment, organization, assortment, and salesman service) and retail outcomes variables (satisfaction, repurchase intention, and word-of-mouth) is mediated by hedonic and utilitarian shopping values. To test the theoretical model, data were collected from the 399 respondents who purchased appliances at a store located in the city of São Paulo, Brazil. The results indicated that among the environmental variables of the store, only the assistance of salesman has positively influenced the values of hedonic and utilitarian shopping. Hedonic shopping value influenced positively all the retail outcomes variables while utilitarian shopping value did not influence any of them. The results suggest that in this particular case, hedonic shopping value was much more important than utilitarian shopping value to determine purchase satisfaction, repurchase intention, and intention of word-of-mouth. The results also suggest the greater importance of salesman service in situations that the store environment is not especially attractive or different.
Published: 2012
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9. Extensão de Marcas Corporativas de Serviços: o Efeito da Similaridade Percebida da Extensão e da Qualidade Percebida da Marca

Author: Luiz Fernando T. Mocellin, Diego Martins G. Lopez, Tassia de Moraes Menck, and José Mauro da Costa Hernandez
Subjects: brand extensions, services, brand quality, perceived similarity., Management. Industrial management, HD28-70, Accounting. Bookkeeping, HF5601-5689
Abstract: The main objective of this study is to assess the effect of parent brand perceived quality and perceived similarity on the evaluation of corporate service brand extensions. It is also the intention of this study to verify whether providing information cues about the characteristics of the extension contributes to the brand extension evaluation. The hypotheses were tested by means of three experiments involving 1,131 subjects. The results of Study 1, conducted with fictitious brands as stimuli, demonstrated that the perceived quality of the parent brand played a more significant role than perceived similarity on the evaluations of brand extensions. In Study 2, where real brands were used as stimuli, the results were the same as in Study 1. Study 3 found that providing information cues about the characteristics of the extensions had a positive effect for one of the extensions of the high quality parent brand but not for the two proposed extensions of the low quality parent brand. Taken as a whole, the results suggest that the perceived quality of the parent-brand plays a fundamental role in the evaluation of corporate service brand extensions. The study also contributes several hypotheses for future studies and managerial implications for managers of corporate service brands.
Published: 2011

10. Development-based Trust: Proposing and Validating a New Trust Measurement Model for Buyer-Seller Relationships

Author: José Mauro da Costa Hernandez and Claudia Cincotto dos Santos
Subjects: marketing, relationship marketing, trust, channel relationships, scale development., Business, HF5001-6182
Abstract: This study proposes and validates a trust measurement model for buyer-seller relationships. Baptized as development-based trust, the model encompasses three dimensions of trust: calculus-based, knowledge-based and identification-based. In addition to recognizing that trust is a multidimensional construct, the model also assumes that trust can evolve to take on a different character depending on the stage of the relationship. In order to test the proposed model and compare it to the characteristic-based trust measurement model, the measure most frequently used in the buyer-seller relationship literature, data were collected from 238 clients of an IT product wholesaler. The results show that the scales are valid and reliable and the proposed development-based trust measurement model is superior to the characteristic-based trust measurement model in terms of its ability to explain certain variables of interest in buyer-seller relationships (long-term relationship orientation, information sharing, behavioral loyalty and future intentions). Implications for practice, limitations and suggestions for future studies are discussed.
Published: 2010

11. ESCALAS CONCORENTES PARA A MENSURAÇÃO DA QUALIDADE PERCEBIDA: UMA COMPARAÇÃO ENTRE A SERVQUAL E A RSQ

Author: Jouliana Jordan Nohara, José Mauro da Costa Hernandez, and Evandro Luiz Lopes
Subjects: Qualidade percebida, Servqual, RSQ, escalas concorrentes, home centers, Business, HF5001-6182
Abstract: Não há dúvida sobre a importância da qualidade de serviços como fator de sucesso empresarial, masmensurar essa qualidade tem se mostrado um desafio quando se consideram diferentes contextos. Diantedisso, o objetivo deste estudo foi testar duas escalas de mensuração da qualidade percebida de serviços.A comparação entre a escala Service Quality (Servqual) e a Retail Service Quality (RSQ), deu-se por meiode survey junto a 351 respondentes e utilizou como ambiente de pesquisa uma rede de home centers comlojas localizadas na cidade de São Paulo. Para analisar os dados obtidos, foram utilizadas as técnicas multivariadasde análise fatorial exploratória e confirmatória. Como resultado, as duas escalas demonstraramníveis aceitáveis de confiabilidade e validade. Entretanto, no teste de validade nomológica, a escala RSQmostrou-se superior à escala Servqual, uma vez que a primeira foi capaz de explicar 43% da lealdade emrelação ao varejista, enquanto a segunda explicou apenas 11%.
Published: 2009

12. Produção científica brasileira em Marketing no período 2000-2009

Author: José Afonso Mazzon and José Mauro da Costa Hernandez
Subjects: Produção científica, análise bibliométrica, citações, periódicos, anais de congressos, Business, HF5001-6182
Abstract: O estudo analisa a produção científica brasileira em Marketing entre 2000 e 2009 publicada nos periódicos BAR, RAC, RAE, RAM, RAUSP e Read e nos anais dos EnANPADs e EMAs. Em relação aos resultados da década passada (Vieira, 2003), verificou-se um aumento expressivo, de 368%, no número de artigos publicados. A participação de artigos publicados em anais de congressos (81,1%) continua muito superior à participação de artigos publicados em periódicos (18,9%). Cerca de 65% dos autores publicaram apenas um único artigo em anais de congressos. Comportamento do Consumidor continua a ser o tema que mais atrai artigos (29%). O número médio de autores por artigo aumentou de 1,7 para 2,3, e a concentração de artigos produzidos pelas cinco instituições mais produtivas diminuiu de 62,5% para 49,6%. O número médio de citações por artigo aumentou de 21,6 para 37,4, mas o número médio de citações de periódicos nacionais aumentou apenas de 2,0 para 2,5. O artigo conclui apontando alguns caminhos para a evolução da produção científica na área de Marketing.
Published: 2013

13. Cor ou escolaridade de personagens de propaganda? Preferências entre universitários

Author: Sérgio Luiz do Amaral Moretti, José Mauro da Costa Hernandez, Patricia Morilha Muritiba, and Sérgio Muritiba
Subjects: Identificação étnica na propaganda, comportamento do consumidor, avaliação de personagem na propaganda, avaliação de produto, avaliação de propaganda, Business, HF5001-6182
Abstract: A literatura sobre a avaliação de personagens na propaganda mostra que a identificação de grupos sociais com a etnia varia segundo o objeto investigado. Com o objetivo de contribuir para esse campo foi realizado um survey com 4.200 universitários a fim de identificar suas reações à propaganda de um relógio de pulso. As análises foram feitas com três variáveis dependentes avaliando propaganda, produto e personagem; e três variáveis independentes avaliando a cor do respondente assim como a cor e o nível de escolaridade do personagem na percepção dos respondentes. Os resultados mostraram que a cor do personagem surtiu pouco efeito sobre a avaliação da propaganda e do produto, mesmo entre respondentes da mesma cor de pele. No entanto, a percepção do grau de escolaridade do personagem mostrou-se significativa para explicar as diferentes avaliações do produto e da propaganda.
Published: 2011

14. Escalas concorrentes para a mensuração da qualidade percebida: uma comparação entre a SERVQUAL e a RSQ

Author: Evandro Luiz Lopes, José Mauro da Costa Hernandez, and Jouliana Jordan Nohara
Subjects: Qualidade percebida, Servqual, RSQ, escalas concorrentes, home centers, Business, HF5001-6182
Abstract: Não há dúvida sobre a importância da qualidade de serviços como fator de sucesso empresarial, mas mensurar essa qualidade tem se mostrado um desafio quando se consideram diferentes contextos. Diantedisso, o objetivo deste estudo foi testar duas escalas de mensuração da qualidade percebida de serviços. A comparação entre a escala Service Quality (Servqual) e a Retail Service Quality (RSQ), deu-se por meiode survey junto a 351 respondentes e utilizou como ambiente de pesquisa uma rede de home centers com lojas localizadas na cidade de São Paulo. Para analisar os dados obtidos, foram utilizadas as técnicas multivariadas de análise fatorial exploratória e confirmatória. Como resultado, as duas escalas demonstraram níveis aceitáveis de confiabilidade e validade. Entretanto, no teste de validade nomológica, a escala RSQ mostrou-se superior à escala Servqual, uma vez que a primeira foi capaz de explicar 43% da lealdade em relação ao varejista, enquanto a segunda explicou apenas 11%.
Published: 2009

15. Resistência à mudança: uma revisão crítica

Author: José Mauro da Costa Hernandez and Miguel Pinto Caldas
Subjects: Resistência à mudança, mudança organizacional, percepção, cognição, organização, Business, HF5001-6182
Abstract: Ao implementar mudanças ou inovações, as organizações, muitas vezes, têm de enfrentar resistências internas. Por ser a resistência à mudança um dos tópicos mais estudados no campo organizacional, temos sido induzidos a crer que sabemos tudo a seu respeito. Se sabemos tanto, por que a resistência ainda é uma das principais barreiras à transformação organizacional? Neste artigo, tentamos responder a essa indagação questionando os modelos predominantes de resistência e pondo em dúvida os pressupostos das diversas “receitas” recomendadas para lidar com a resistência. Nossa proposição é que tais “receitas” não são de grande ajuda porque estão embasadas em um modelo de resistência construído sob diversos pressupostos discutíveis, segundo os quais a resistência é: a) uma circunstância inevitável; b) nociva à organização; c) um comportamento natural dos seres humanos; d) um comportamento exibido exclusivamente por empregados; e) um fenômeno massificado. Usando contrapressupostos para cada uma dessas premissas clássicas e utilizando a Psicologia da Percepção, o estudo propõe um novo Modelo de Resistência Individual à Mudança. Esse modelo de sete estágios procura representar o processo de percepção individual durante a mudança organizacional, desde a exposição ao estímulo até a adoção de um dado comportamento. Implicações para a teoria e a prática, limitações do modelo e sugestões para pesquisa futura são também apresentadas.
Published: 2001

16. When transparency pays off: Enticing sceptical consumers with two‐sided advertising

Author: José Mauro da Costa Hernandez, Murilo Carrazedo Marques da Costa Filho, and Maria Paula Veronezi Strano
Subjects: Marketing, Economics and Econometrics, Public Health, Environmental and Occupational Health, Applied Psychology
Published: 2022

17. Do recovery processes need empowered frontline employees?

Author: Wandick Leão, José Mauro da Costa Hernandez, and Juliana Bonomi Santos
Subjects: Service (business), Process management, business.industry, Process (engineering), Management of Technology and Innovation, Strategy and Management, Employee empowerment, General Decision Sciences, Service provider, Human resources, business, Service recovery
Abstract: Purpose The purpose of this paper is to investigate whether frontline employee empowerment (FEE) is necessary in the presence of streamlined recovery processes when customers attribute responsibility for the recovery process to the service provider. Design/methodology/approach The hypotheses were tested through a survey conducted with 253 bank customers, combined with two laboratory experiments run with 354 undergraduate students to assess service recovery efforts by an online store and a clinical laboratory. Findings Customers who attribute more responsibility for the recovery process to service providers only become more satisfied with FEE when recovery processes are not streamlined. The presence of streamlined processes and FEE is not sufficient to raise post-recovery satisfaction levels in individuals who attribute little responsibility for the process to service providers. Originality/value The study extends the literature on contingencies that influence the design of recovery strategies by showing when FEE matters. It also highlights the risks of designing service recovery practices, such as FEE or streamlined recovery processes, without considering that different customers do not evaluate such efforts in the same fashion. Research on service recovery design needs to fully integrate concepts from marketing, operations and human resources when the goal is to evaluate the effectiveness of such practices. The outcomes also offer managers insights for designing recovery strategies.
Published: 2019

18. SUPERANDO O CETICISMO DO CONSUMIDOR RELATIVO À PROPAGANDA COM ANÚNCIOS MISTERIOSOS

Author: Murilo Carrazedo Marques da Costa Filho and José Mauro da Costa Hernandez
Abstract: Cresce o ceticismo dos consumidores em relação a propagandas, uma dificuldade a mais a enfrentar num mercado competitivo e fragmentado. Esse ceticismo torna os consumidores mais propensos a ignorar as mensagens publicitárias, ou mesmo evitá-las. Ademais, consumidores céticos tendem a formar atitudes menos favoráveis e menores intenções de compra dos produtos anunciados. Neste artigo, exploramos a utilização de anúncios misteriosos, tática que pode mitigar os efeitos negativos do ceticismo em relação à propaganda. Anúncios misteriosos retardam a apresentação da identidade do objeto-alvo da publicidade, despertando a curiosidade do consumidor, o que aumenta a atenção ao anúncio. Em dois estudos experimentais, o presente artigo evidencia que os consumidores prestam mais atenção a anúncios misteriosos. Com o aumento de processamento da mensagem, crescem as intenções de compra do produto anunciado. A tática revelou-se especialmente efetiva junto a consumidores altamente céticos em relação à propaganda. Por outro lado, consumidores com ceticismo menor, que naturalmente prestam atenção às mensagens publicitárias, não foram afetados por anúncios misteriosos. O estudo contribui para a literatura de publicidade, revelando uma tática para capturar a atenção de um público mais cético e resistente à persuasão.
Published: 2021

19. Teorias de inovação na educação superior: determinantes do comportamento do professor na adoção de tecnologias, métodos e práticas de ensino

Author: Maria Tereza Saraiva de Souza, Elsi do Rocio Cardoso Alano, and José Mauro da Costa Hernandez
Subjects: Emerging technologies, Teaching method, Theory of planned behavior, Theoretical models, Teoria do Comportamento Planejado Decomposto, General Medicine, lcsh:Business, Decomposed Theory of Planned Behavior, Theory of Diffusion of Innovation, Modelo de Aceitação de Tecnologia, Comportamento do Professor, Teoria do Comportamento Planejado, Theory of Planned Behavior, Pedagogy, Sustainability, Professor’s Behavio, Technology of Acceptance Model, Sociology, lcsh:HF5001-6182, Teoria da Difusão da Inovação
Abstract: O comportamento do professor é ainda um tema incipiente com poucos estudos quantitativos. As escolhas de tecnologias, metodologias e práticas de ensino do professor afetam tanto os docentes quanto a aprendiza-gem dos discentes, tornando um tema de interesse crescente de pesquisas em diversas áreas da educação. O objetivo desta pesquisa é analisar como as teorias de inovação podem ser aplicadas para identificar os deter-minantes do comportamento do professor na adoção de tecnologias, métodos e práticas de ensino, buscando identificar novas variáveis e construtos, para o desenvolvimento e ampliação de modelos teóricos. O artigo inicia com a apresentação das teorias de bases amplamente difundidas em outras áreas do conhecimento: a Teoria do Comportamento Planejado (TPB); a Teoria da Difusão da Inovação (IDT); o Modelo de Aceitação da Tecnologia (TAM); e a Teoria do Comportamento Planejado Decomposto (DTPB), para o entendimento da aplicação em estudos sobre o comportamento do professor. Na sequência, são apresentados alguns estudos quantitativos realizados em diversos países, cursos e níveis de ensino, para ilustrar essa aplicação. Estas teorias e modelos podem ser usados para se prever a adoção de novas tecnologias como uma plataforma de educação à distância, métodos e práticas de ensino como as metodologias ativas de ensino e temas transversais como a Sustentabilidade The professor's behavior is still an emerging issue with few quantitative studies. The choices of technologies, methodologies and teaching practices of a professor affect both professors and learning of students, turning out to be an increasing interest in researches in many areas of education. The main objetive of this research is to analyze how innovation theories can be applied to identify the determinants of professor’s behavior in the adoption of teaching technologies, methods and practices, seeking to identify new variables and constructs, for the development and expansion of theoretical models. This article begins with an explanation of base theories widespread in other areas of knowledge, Theory of Planned behavior (TPB), Theory of Diffusion of Innovation (IDT), the Technology of Acceptance Model (TAM) and the Decomposed Theory of Planned Behavior (DTPB), to understand the application in studies on professor’s behavior. There are some researches in various courses and levels of education to illustrate the application of these theories to identify the determinants of the use of technologies, methodologies and teaching practice by professors. These theories and models can be used to predict the adoption of new technologies as a platform for e-learning, teaching methods and practices such as active teaching methodologies and cross-cutting themes such as Sustainability. 20 3 609 639
Published: 2019

20. The importance of advertising skepticism for brand extension appeals

Author: Scott Wright, Felipe M. Affonso, and José Mauro da Costa Hernandez
Subjects: Marketing, Persuasion, Brand extension, COMPORTAMENTO DO CONSUMIDOR, media_common.quotation_subject, Advertising, Psychology, Applied Psychology, Skepticism, media_common
Published: 2019

21. Regulating regret via decreasing goal level: Comparing maximizers and satisficers

Author: Marcel Zeelenberg, Annaysa Salvador Muniz Kamiya, José Mauro da Costa Hernandez, Marketing, and Department of Social Psychology
Subjects: DISAPPOINTMENT, SDG 16 - Peace, Regret regulation, DISENGAGEMENT, MULTIPLE REFERENCE POINTS, 050109 social psychology, Context (language use), Maximizers, DECISION-MAKING, Affect (psychology), Outcome (game theory), 050105 experimental psychology, PSYCHOLOGY, Decrease goal level, Satisficers, 0501 psychology and cognitive sciences, ARREPENDIMENTO, General Psychology, DISSATISFACTION, SOCIAL COMPARISONS, MAXIMIZATION, 05 social sciences, SDG 16 - Peace, Justice and Strong Institutions, Regret, Negativity effect, ANTICIPATED REGRET, Justice and Strong Institutions, ?rease goal level, EXPERIENCE, Psychology, Cognitive psychology
Abstract: Regret is an important emotion in the context of decision making and has many implications for the behavior of consumers. Although regret may be an inevitable outcome, it is possible to cope with it through various regulation strategies. This research investigates one of those strategies, namely, decrease the goal level strategy (DGL), in which one regulates regret by reevaluating the negativity of an outcome. Two properly powered and preregistered experimental studies find that the DGL strategy effectively works in regulating individuals' post-decisional regret. Besides, the DGL effect is moderated by individuals' maximizing tendency. When maximizers engaged in the DGL strategy, by reappraising their decision and recognizing positive alternative goals, they regulated their regrets more successfully. For satisficers, in contrast, who are by default more prone to adopt the protective “good enough” choice, engaging in a DGL strategy did not affect their regrets. These results contribute to the literature on regret by empirically testing DGL as an effective regret regulation strategy, showing mechanisms that can help individuals to effectively cope with regret.
Published: 2021

22. A IMPORTÂNCIA DO APEGO À MARCA PARA O ENGAJAMENTO EM CAUSAS DE RESPONSABILIDADE SOCIAL CORPORATIVA

Author: Agnne Karoline S. Xavier, Annaysa Salvador Muniz Kamiya, José Mauro da Costa Hernandez, and Débora Beserra Ramos
Subjects: Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Strategy and Management, media_common.quotation_subject, 05 social sciences, 050109 social psychology, Management Science and Operations Research, Congruence (geometry), Management of Technology and Innovation, Perception, 0502 economics and business, Industrial relations, Business, Management and Accounting (miscellaneous), Corporate social responsibility, 050211 marketing, 0501 psychology and cognitive sciences, Business and International Management, Psychology, Social responsibility, Social psychology, media_common
Abstract: RESUMO Este estudo examina o efeito conjunto da congruência marca-causa, do apego à marca e da atitude em relação à causa de Responsabilidade Social Corporativa (RSC) sobre a intenção dos consumidores de se engajarem em causas de RSC patrocinadas por uma marca. Os resultados de dois experimentos sugerem que, quando a atitude do consumidor em relação à causa é menos positiva e o apego do consumidor à marca é baixo, a intenção de aderir à causa de RSC é maior quando a causa é congruente com a marca do que quando a causa é incongruente com a marca; se o apego do consumidor é alto, a intenção de aderir à causa não depende da congruência marca-causa. Por outro lado, se a atitude do consumidor em relação à causa é mais positiva, o apego à marca não modera o efeito da congruência sobre a intenção de aderir à causa. A percepção de intenção persuasiva mediou a influência da congruência marca-causa sobre a intenção de aderir para pessoas de baixo apego à marca, mas não para pessoas de alto apego à marca.
Published: 2018

23. Search for heavy resonances decaying into two Higgs bosons or into a Higgs boson and a W or Z boson in proton-proton collisions at 13 TeV

Author: Brian L Winer, Mehmet Özgür Sahin, Donato Creanza, Marc Dobson, Heiner Tholen, Rostyslav Shevchenko, Umberto Dosselli, Giacomo Ortona, Julian Bunn, T. Boccali, Maurizio Pierini, David Cussans, Andreas Psallidas, C. Vander Velde, R. Bhattacharya, E. Carrera Jarrin, Douglas Wright, Serhat Atay, Giles Strong, F. Odorici, Josef Hrubec, Aruna Nayak, Michael Plagge, Gervasio Gomez, A. Delgado Peris, Daniel Salerno, Alessandro Rossi, Valery Zhukov, Alexander Spiridonov, I. A. Melzer-Pellmann, Francesca Nessi-Tedaldi, Ron Lipton, P. Van Hove, Alice Cocoros, Panagiotis Katsoulis, Stephen Mrenna, Denys Lontkovskyi, Stephen Sanders, Giuseppe Fasanella, Sung Keun Park, Rohan Bhandari, Vinay Hegde, David Zou, Andrea Perrotta, James Faulkner, A. Escalante Del Valle, Bugra Bilin, Kati Lassila-Perini, Joosep Pata, Colin Bernet, Marc Weinberg, F. Mohamad Idris, Malte Backhaus, Ugur Kiminsu, Martti Raidal, Andreas Werner Jung, Andrey Korytov, E. A. De Wolf, P. Chang, Eduardo De Moraes Gregores, Ashfaq Ahmad, Th. Müller, Daniel R Claes, Yuta Takahashi, Tai Sakuma, Marco Zanetti, U. Bhawandeep, Kevin Deroover, Anterpreet Kaur, Tae Jeong Kim, Yutaro Iiyama, Pamela Klabbers, Mehmet Kaya, Pete Markowitz, A. García Alonso, Anadi Canepa, Fuqiang Wang, Sergey Polikarpov, Burin Asavapibhop, Aram Avetisyan, Nicholas Wardle, Arka Santra, Michael Murray, Jakob Salfeld-Nebgen, Tao Huang, Dario Menasce, Justin Pilot, Petr Moisenz, David Ja Cockerill, Wolfgang Lange, Jan Krolikowski, Luiz Mundim, Duccio Abbaneo, Erik Gottschalk, Andrea Delgado, Elizabeth Locci, Matthew Nguyen, Kunal Kothekar, J. Garay Garcia, Petra Merkel, De Hua Zhu, Jorge Chaves, Si Xie, Robert Stone, Simranjit Singh Chhibra, Eric Conte, David Barney, Aleksandra Lelek, Stephanie Beauceron, Joshua Kunkle, Mark Raymond Adams, Ilaria Vai, Cristina Biino, Gabriele Benelli, Duncan Leggat, Yuriy Pakhotin, Patrizia Barria, Ulrich Husemann, Somnath Choudhury, Joscha Knolle, Prasant Kumar Rout, Nazar Bartosik, Riccardo Paramatti, Andrea Giammanco, Priyanka Kumari, J. C. Ruiz Vargas, C. Oropeza Barrera, Sioni Summers, Mikko Voutilainen, Sumit Keshri, Wolfgang Funk, Mohsen Naseri, S. Di Guida, Pedro G Mercadante, Giorgia Rauco, Nancy Marinelli, Intae Yu, Anna Elliott-Peisert, Vuko Brigljevic, Bruno Wittmer, J. D. Ruiz Alvarez, David Taylor, B. Jayatilaka, H. El Mamouni, Hans-Christian Kaestli, Marvin Johnson, N. Woods, Marius Preuten, John N. Wood, James Hirschauer, Nazar Stefaniuk, S. Tkaczyk, David Stuart, Alice Mignerey, Evgenii Tarkovskii, Stefanos Leontsinis, Chayanit Asawatangtrakuldee, Yetkin Yilmaz, Vladimir Epshteyn, Ulascan Sarica, Christopher Brainerd, David Sperka, Gaelle Boudoul, Wolfgang Waltenberger, Alexis Kalogeropoulos, S. Afanasiev, A. Álvarez Fernández, Lovedeep Kaur Saini, G. L. Pinna Angioni, F. De Guio, Xin Chen, Nils Faltermann, Duong Nguyen, Teresa Rodrigo, Vladyslav Danilov, Valentin Knünz, C. A. Carrillo Montoya, T. A. Gómez Espinosa, H. Van Haevermaet, Sam Harper, Shuichi Kunori, Paolo Azzurri, Tengizi Toriashvili, S. Bhattacharya, Sudhir Malik, Vadim Alexakhin, Rizki Syarif, Ia Iashvili, Ryo Yonamine, Nicholas Mucia, Teresa Lenz, Laurent Mirabito, C. Beirão Da Cruz E Silva, Steven Lowette, Sijing Zhang, Fabio Colombo, Jean-Roch Vlimant, Zoltan Gecse, Luigi Fiore, Richard Barbieri, Matthieu Marionneau, Mehmet Zeyrek, Nabin Poudyal, Sharon Hagopian, Ralf Ulrich, Juliette Alimena, Pierluigi Paolucci, E. J. Tonelli Manganote, Khristian Kotov, Krzysztof Piotrzkowski, Ekaterina Kuznetsova, Mykola Savitskyi, Brajesh C Choudhary, Paul David Luckey, Marco Trovato, Kun Shi, Sébastien Viret, Vincenzo Innocente, Zuhal Seyma Demiroglu, Silvia Maselli, G. P. Van Onsem, Carsten Hensel, Zaixing Mao, O. Gonzalez Lopez, Daniel Meister, Thomas Strebler, Valeria Botta, M. De Palma, V. Monaco, Matthew Jones, Juan Garcia-Ferrero, Alexei Raspereza, Marc Osherson, J. H. Kim, Supratik Mukhopadhyay, Ioannis Papadopoulos, Efstathios Paganis, Asif Saddique, R. Frühwirth, Erica Brondolin, K. W. Bell, Nataliia Kovalchuk, Dhanush Anil Hangal, Matthias Schröder, Thomas Esch, Andrew Carnes, Jordan Tucker, Luca Brianza, Vladimir Popov, Otman Charaf, Simon Knutzen, Javier Duarte, Jacopo Pazzini, Olivér Surányi, Gregor Kasieczka, Y. Chao, Lesya Shchutska, Andrea Massironi, Raffaella Radogna, Piotr Traczyk, Teimuraz Lomtadze, Claudio Caputo, J. Lykken, Pasquale Musella, Kyungwook Nam, Giovanni Petrucciani, A. Vorobyev, Ruslan Chistov, Kadri Ozdemir, Heriberto Castilla-Valdez, Adam Dishaw, Claudia Seitz, Andrés G Delannoy, Christopher Hill, Olena Karacheban, A. Khan, Pushpalatha C Bhat, Gouranga Kole, Bruno Galinhas, Andrey Popov, L. J. Gutay, Mate Csanad, David Curry, V. Andreev, Francesco Fienga, M. A. B. Ali, Roy Montalvo, Ketino Kaadze, Yangyang Cheng, Andrea Bocci, Christian Contreras-Campana, E. W. Vaandering, Bobak Hashemi, V. Re, André Holzner, Santeri Laurila, Pierre Juillot, Tom Cornelis, Pirmin Berger, Tommaso Dorigo, Sandra Malvezzi, Shivali Malhotra, Tanmay Mudholkar, Ennio Monteil, Aldo Penzo, Raúl Iraq Rabadán-Trejo, Alexander Schmidt, Nadir Daci, David Sheffield, Peter Robmann, Dong Ho Moon, Adam Elwood, Tiziano Camporesi, Markéta Jansová, Francesco Navarria, A. Starodumov, Nicolas Tonon, Suneel Dutt, Ravi Janjam, Siddharth Narayanan, Anton Karneyeu, Leonard Apanasevich, Christopher George Tully, Roberto Dell'Orso, Alexander Belyaev, Giuseppe Barbagli, M. Vander Donckt, Claudio Campagnari, Teppo Mäenpää, Sami Lehti, Adish Vartak, W. A. T. Wan Abdullah, Jamal Rorie, Jason Gilmore, Marco Paganoni, Don Lincoln, Li Yuan, W. De Boer, Jory Sonneveld, Hafeez R Hoorani, Jochen Schieck, Daniel John Karmgard, Manfred Jeitler, M. Vazquez Acosta, Valentina Mariani, Owen Baron, Vivekanand Jha, J. W. Gary, Steve Schnetzer, Saranya Ghosh, Sergey Troshin, Meng Wang, Klaas Padeken, Nicola Pozzobon, Bajrang Sutar, Plamen Iaydjiev, Y. Kim, Pietro Faccioli, Hamit Mermerkaya, D. H. Kim, Alberto Zucchetta, David D'Enterria, G. Bagliesi, V. Petrov, Salvatore Nuzzo, Philippe Bloch, Martina Vit, Sh. Jain, Grant Riley, Matteo Cremonesi, Aran Garcia-Bellido, Franco Ligabue, Kenneth Long, Frédéric Drouhin, Andrea Carlo Marini, Alexander Tapper, Helio Nogima, Vyacheslav Krutelyov, W. H. Smith, Deborah Pinna, Elif Asli Yetkin, Caterina Vernieri, Shao Min Tan, Ivan Reid, Anastasia Grebenyuk, G. Dissertori, Jason Kamin, Robert Fischer, Jaehoon Lim, Nitish Dhingra, S. Fiorendi, R. Vilar Cortabitarte, J. Suarez Gonzalez, Ivan Shvetsov, Igor Golutvin, Mircho Rodozov, Louise Skinnari, Vito Palladino, Nural Akchurin, Hannu Siikonen, Sheng Wang, Frank Jensen, Alexander Dierlamm, Martina Malberti, Stephanie Brandt, R. Mankel, Wolfgang Lohmann, Michal Szleper, Roberto Chierici, Chia-Ming Kuo, R. Wilkinson, Nadia Pastrone, Charalambos Nicolaou, Niki Saoulidou, Samuel Bein, Daniel Spitzbart, Alberto Orso Maria Iorio, Daniele Pedrini, Felice Pantaleo, Chanwook Hwang, Benedikt Maier, Konrad Deiters, Filip Moortgat, Konstantinos Kousouris, R. Sharma, Arne Reimers, Alessandro Degano, Rishika Bhardwaj, János Karancsi, Christopher Mcginn, Daniel Robert Marlow, Mário Costa, Thea Klaeboe Aarrestad, Niladribihari Sahoo, Haiyan Wang, Apichart Hortiangtham, Dezso Horvath, S. Baur, Yves Sirois, Mehmet Oglakci, Joshua Bendavid, Nicanor Colino, Sarah Freed, D. P. Stickland, Y. H. Chang, Zhenyu Chen, Alicia Calderon, Seyed Mohsen Etesami, Sandra Oliveros, Hannes Mildner, Jay Dittmann, Marius Teroerde, Andris Skuja, Georgia Karapostoli, Jennifer Ngadiuba, Amitabh Lath, Simon Kudella, Attila Racz, Roberta Arcidiacono, Geoffrey Smith, Christian Schnaible, Jonathan Fulcher, Anatoli Pashenkov, Mikhail Ignatenko, Jelena Luetic, Tapio Lampén, Claudia Cecchi, Ryan Mueller, Ijaz Ahmed, Konstantin Androsov, Marino Missiroli, Torben Dreyer, Alessia Tricomi, Nikolay Tyurin, Angela Mehta, Roumyana Hadjiiska, Igor Smirnov, Roberto Rossin, Sébastien Brochet, Alexander Ershov, Dmitry Hits, Jorma Tuominiemi, Y. C. Yang, Imad Baptiste Laktineh, Pawan Kumar Netrakanti, Petar Adzic, Maria Margherita Obertino, Alajos Makovec, C. Martinez Rivero, Giorgio Apollinari, Ulf Behrens, M. A. Shah, Charles Mueller, Benjamin Mesic, F. Pandolfi, Muhammad Gul, Engin Eren, P. Van Mulders, Vytautas Dudenas, Kerstin Hoepfner, Eirini Tziaferi, Norraphat Srimanobhas, Dermot Moran, Hasan Ogul, Loic Quertenmont, Aram Apyan, Teruki Kamon, Dmitry Elumakhov, James Buchanan, Maxim Pieters, Bruno Casal, A. Di Francesco, Michele Gallinaro, Seth Cooper, S. Williamson, Lucas Taylor, Matthew Citron, Semra Turkcapar, Linda Finco, G. De Lentdecker, Lin Wang, Marco Cuffiani, Lorenzo Bianchini, John Perry Cumalat, Swagata Mukherjee, Philip H Butler, Prolay Mal, Toni Sculac, Oliver Buchmuller, Alexey Golunov, Maksym Titov, Daniel Klein, Herbert Rohringer, Cameron Bravo, Debabrata Bhowmik, Adrian Perieanu, Ivica Puljak, Giorgia Miniello, Peter Wittich, Valentin Sulimov, Ulrich Heintz, M. Kovac, Arun Kumar, Francesco Fabozzi, Michal Olszewski, C. Neu, Keith Rose, Stefaan Tavernier, Diego Ciangottini, Federico Ferri, Benedikt Freund, David Petyt, Erhan Gülmez, Kaori Maeshima, W. Van Doninck, Hans Rykaczewski, Mingshui Chen, Martin Erdmann, Thong Nguyen, Mia Tosi, Inkyu Park, H. Wei, L. Romero, Prashant Shukla, Hans Reithler, Ben Bylsma, Andrew Wisecarver, R. Lopes De Sá, Roberto Tenchini, André Rosowsky, Andrew Ivanov, Patricia McBride, Y. J. Mao, Chiara Mariotti, Krzysztof Doroba, Jorge Luis Rodriguez, Dylan Rankin, Andrew Brinkerhoff, Matthias Komm, Arnab Purohit, Renato Campanini, Rosamaria Venditti, Carlos Lourenco, Alexander Nehrkorn, Najaf Amin, A. Braghieri, Marco Monteno, A. Ellithi Kamel, Luca Perrozzi, Manfred Krammer, S. h. Seo, Scott Thomas, Jing Li, Kevin Sung, S. W. Lee, Dimitri Bourilkov, S. W. Cho, Andrew Whitbeck, Viktor Veszpremi, Abdulla Abdulsalam, Michael Seidel, Meng Xiao, J. D. Richman, A. Lopez Virto, Jingzhou Zhao, K. Goulianos, Pedro Silva, J. Mejia Guisao, Regina Demina, Reyer Band, Candan Dozen, Jacobo Konigsberg, C. Diez Pardos, Robert Ciesielski, Michael Wayne Arenton, Sean Kalafut, J. S. H. Lee, Shalini Thakur, James John Brooke, Cédric Prieels, A. Meyer, Russell Richard Betts, Conor Henderson, Martina Ressegotti, Michele Selvaggi, O. Behnke, Gulsen Onengut, Oliver Gutsche, G. B. Mohanty, Christine Mclean, Shirin Chenarani, Jozsef Molnar, Dmitry Shtol, Y. Ban, Johannes Schulz, Gregory Rakness, J. De Clercq, Roger Rusack, Marc Dejardin, Jian Sun, Tielige Mengke, Artur Kalinowski, Alfredo Gurrola, Thomas Ferguson, Ufuk Guney Tok, Christopher Brew, Lothar At Bauerdick, Leonardo Giannini, Jose Flix, Alexey Volkov, Predrag Cirkovic, Viola Sordini, Julie Malcles, Fengwangdong Zhang, Boris Grynyov, Shengquan Tuo, Abhigyan Dasgupta, Zviad Tsamalaidze, Louis Antonelli, S. Sarkar, Erika Garutti, D. A. Sanz Becerra, J. A. Nash, Elisabetta Gallo, Vincenzo Ciriolo, I. Heredia-De La Cruz, Tomasz Frueboes, G. Grenier, Nathan Kellams, Robin Aggleton, Ferhat Ozok, Prasanna Siddireddy, T. Geralis, Sandeepika Sharma, Jaehyeok Yoo, Mateusz Zarucki, Alessio Boletti, Jie Zhang, Antoni Shtipliyski, Erich Schmitz, Lutz Feld, P. E. 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Weiler, Gyorgy Vesztergombi, Ali Harb, Frank Jm Geurts, Vyacheslav Valuev, Sertac Ozturk, Giorgio Maggi, Sadia Khalil, Frank Chlebana, Marco Alexander Harrendorf, Kuntal Mondal, Giovanni Organtini, Dmitry Philippov, Gilvan Alves, Sourabh Dube, Matthew Walker, Korbinian Schweiger, Fábio Lúcio Alves, Alessio Ghezzi, Christina Snyder, Garrett Funk, Ren-Yuan Zhu, Hamed Bakhshiansohi, Stephan Linn, Marguerite Tonjes, Olivier Bondu, Johannes Hauk, M. L. Vesterbacka Olsson, E. O. Olaiya, Christophe Delaere, Daniel Gonzalez, P. A. Piroué, Anna Kropivnitskaya, P. de Barbaro, Efe Yazgan, Frank Hartmann, Luciano Orsini, Luca Pacher, Jose Monroy, Victor Kim, Willem Verbeke, Armando Lanaro, Claire Shepherd-Themistocleous, Anupam Sharma, Andrzej Pyskir, Viktor Matveev, Daniel Bloch, C. Fernandez Bedoya, Stefan Grünendahl, B. Marangelli, Hyunyong Kim, Fabio Cossutti, Joachim Mnich, Robert Schöfbeck, H. Lee, Carlo Civinini, Clemens Lange, Santiago Folgueras, George Alverson, X. Y. Gao, Roman Kogler, Satoshi Hasegawa, Benjamin Kreis, Oleksii Toldaiev, Mark Pesaresi, S. Shmatov, Philip Harris, Andreas Mussgiller, Fotios Ptochos, Alessia Saggio, Emanuela Barberis, Noemi Beni, K. S. Lee, Nicolo Magini, Nikolaos Manthos, Paolo Spagnolo, P. Gras, Stefan Michael Heindl, W. Ji, M. Della Negra, Christian Laner, Martin Grunewald, J. Piedra Gomez, Johannes Haller, Konstantin Matchev, J. J. Hollar, Jean-Marie Brom, Nicola Bacchetta, Maryam Zeinali, Patrick Jarry, Federico Preiato, Oleg Prokofyev, Wolfram Erdmann, Rajat Gupta, Christian Schomakers, Vadim Oreshkin, Francesca Cavallari, A. Baden, Gino Bolla, M. Barrio Luna, Lindsey Gray, Mara Senghi Soares, Serguei Ganjour, Vivek Sharma, Maximilian Heindl, Benjamin Charles Radburn-Smith, Silvia Taroni, Adrien Caudron, Alberto Belloni, Kevin Nash, Ahmad Borzou, Piet Verwilligen, Evgueni Vlasov, Takashi Matsushita, Claus Kleinwort, Alexander Savin, Jan Eysermans, M. Finger, Alberto Santoro, Kirill Skovpen, J. Martin Blanco, Michael Dittmar, Monika Grothe, Grigory Safronov, Arnaud Steen, Maria Isabel Josa, Florian Scheuch, Boaz Klima, Pavel Parygin, J. S. Kim, Michael Tytgat, Pascal Vanlaer, Luciano Barone, Richard Breedon, Douglas Berry, Ibrahim Soner Zorbakir, Igor Azhgirey, Salvatore Buontempo, Frank Golf, L. S. Durkin, Emanuele Usai, F. Torres Da Silva De Araujo, Giuseppe Benedetto Cerati, Stavros Mallios, Johannes Wittmann, James D. Olsen, V. Bunichev, Y. Musienko, N. V. Krasnikov, Aobo Zhang, M. G. Albrow, M. C. Fouz, Samuel Boren, Mario Maggi, Riccardo Bellan, Lieselotte Moreels, Karl Gill, David J. Smith, Caleb Fangmeier, Gianni Masetti, Márton Bartók, Xavier Coubez, Fabrice Couderc, Antonis Agapitos, Thi Hien Doan, Daniel Denegri, Tariq Aziz, Dave M Newbold, Suresh C Tonwar, Sylvie Braibant-Giacomelli, Jeffrey Roskes, S. Bheesette, M. Tadel, Eva Halkiadakis, Fabio Ravera, Attilio Santocchia, R. Kunnawalkam Elayavalli, Steven Kaplan, Jim Hanlon, Jean Fay, Igor Dremin, Abideh Jafari, Rogelio Reyes-Almanza, Joona Havukainen, J. A. Brochero Cifuentes, Aleksandar Aleksandrov, Claudio Grandi, Marko Dragicevic, Darien Wood, Frank Glege, Iurii Antropov, Deborah Duchardt, Jacob Linacre, Yongbin Feng, Bernard Ille, Ali Mohammadi, Dinko Ferencek, Jyothsna Rani Komaragiri, Maren Tabea Meinhard, Roberto Sacchi, Giovanni Franzoni, Evrim Ersin Kangal, Ashok Kumar, Hartmut Stadie, Natascha Krammer, M. C. Duran-Osuna, Igor Vorobiev, Nicholas John Hadley, Jehad Mousa, Martin Delcourt, Nathan Mirman, Karl Matthew Ecklund, Vineet Kumar, Weinan Si, Robert M Harris, G. Correia Silva, Elliot Hughes, Tejinder Virdee, Nicolò Tosi, Philipp Pigard, Francesco Fallavollita, Nikola Godinovic, Altan Cakir, Paolo Meridiani, Tomislav Seva, A. B. Meyer, Burak Bilki, Krishna Thapa, Rachael Bucci, A. Rizzi, Maral Alyari, S. Abu Zeid, A. Richards, Nicolò Trevisani, Dirk Krücker, Gianluca Cerminara, Julie Managan Hogan, Lucas Brito, Panos A Razis, Steven R. Simon, John Gabriel Acosta, David Lange, Robin Erbacher, Senta Greene, Lorenzo Russo, Marco Verzocchi, G. B. Yu, Natalia Lychkovskaya, James Alexander, George Karathanasis, Shalhout Shalhout, Egidio Longo, Francesca Ricci-Tam, Ivan Marchesini, Timo Peltola, Michael Schmitt, Carlo Rovelli, Andrew Buccilli, Mohsan Waseem Ather, Anna Stakia, Sébastien Wertz, Salvatore Rappoccio, Charles C. Richardson, James Bowen, Daniele Spiga, Valentina Dutta, G. M. Bilei, David Jonathan Hofman, Sébastien Gadrat, Mayda Velasco, M. Melo De Almeida, N. Zaganidis, Cecilia Elena Gerber, Shubham Pandey, Wei Shi, Thomas Klijnsma, Stanislav Lisniak, Mikhail Gavrilenko, W. S. Hou, Nadezda Chernyavskaya, D. Domínguez Damiani, P. Das, Diego Beghin, Silvio Donato, John R. Smith, Laura Borrello, R. Loveless, Gian Michele Innocenti, A. Ranieri, Livia Soffi, R. B. Garg, Alessio Magitteri, Y. Choi, Brandon Allen, Christopher Seez, Aron Soha, Simon Kurz, A. Bat, Camilla Galloni, Elizabeth Starling, Dustin Burns, Seth Conrad Zenz, L. J. Sanchez Rosas, Urs Langenegger, Maria Savina, Michael Buttignol, Adrian Byszuk, Ada Solano, Anne-Laure Pequegnot, E. Belchior Batista Das Chagas, Kittikul Kovitanggoon, René Caspart, Elisabetta Manca, Christoph Grab, Crisostomo Sciacca, L. Kreczko, Henning Kirschenmann, Edouard Boos, Loukas Gouskos, Maksim Azarkin, Markus Stoye, Anne Dabrowski, Kai Yi, Martina Machet, C. Wissing, A. Castaneda Hernandez, Hans J. Vogel, T. Y. Ling, Tulika Bose, Vladimir Chekhovsky, Juska Pekkanen, M. Franco Sevilla, Yacine Haddad, Johannes Grossmann, Stephane Perries, Carsten Heidemann, Costas Foudas, Byung-Sik Hong, Stefano Casasso, Michael Hildreth, Adel Terkulov, M. S. Meyer, Caglar Zorbilmez, Alain Hervé, Yuri Skovpen, Maxim Goncharov, Richard D Field, Marco Pieri, Sridhara Dasu, Emilio Meschi, Alexey Baskakov, Georg Auzinger, M. Aldaya Martin, P. 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Reid, I, Teodorescu, L, Zahid, S, Borzou, A, Call, K, Dittmann, J, Hatakeyama, K, Liu, H, Pastika, N, Smith, C, Bartek, R, Dominguez, A, Buccilli, A, Cooper, S, Henderson, C, Rumerio, P, West, C, Arcaro, D, Avetisyan, A, Bose, T, Gastler, D, Rankin, D, Richardson, C, Rohlf, J, Sulak, L, Zou, D, Benelli, G, Cutts, D, Hadley, M, Hakala, J, Heintz, U, Hogan, J, Kwok, K, Laird, E, Landsberg, G, Mao, Z, Narain, M, Pazzini, J, Piperov, S, Sagir, S, Syarif, R, Yu, D, Band, R, Brainerd, C, Breedon, R, Calderon De La Barca Sanchez, M, Chertok, M, Conway, J, Conway, R, Cox, P, Erbacher, R, Flores, C, Funk, G, Ko, W, Lander, R, Mclean, C, Mulhearn, M, Pellett, D, Pilot, J, Shalhout, S, Shi, M, Smith, J, Stolp, D, Taylor, D, Tos, K, Tripathi, M, Zhang, F, Bachtis, M, Bravo, C, Cousins, R, Dasgupta, A, Florent, A, Hauser, J, Ignatenko, M, Mccoll, N, Regnard, S, Saltzberg, D, Schnaible, C, Valuev, V, Bouvier, E, Burt, K, Clare, R, Ellison, J, Gary, J, Ghiasi Shirazi, S, Hanson, G, Karapostoli, G, Kennedy, E, Lacroix, F, Long, O, Olmedo Negrete, M, Paneva, M, Si, W, Wang, L, Wei, H, Wimpenny, S, Yates, B, Branson, J, Cittolin, S, Derdzinski, M, Gerosa, R, Gilbert, D, Hashemi, B, Holzner, A, Klein, D, Kole, G, Krutelyov, V, Letts, J, Masciovecchio, M, Olivito, D, Padhi, S, Pieri, M, Sani, M, Sharma, V, Simon, S, Tadel, M, Vartak, A, Wasserbaech, S, Wood, J, Wurthwein, F, Yagil, A, Zevi Della Porta, G, Amin, N, Bhandari, R, Bradmiller-Feld, J, Campagnari, C, Citron, M, Dishaw, A, Dutta, V, Franco Sevilla, M, Gouskos, L, Heller, R, Incandela, J, Ovcharova, A, Qu, H, Richman, J, Stuart, D, Suarez, I, Yoo, J, Anderson, D, Bornheim, A, Bunn, J, Lawhorn, J, Newman, H, Nguyen, T, Pena, C, Spiropulu, M, Vlimant, J, Wilkinson, R, Xie, S, Zhang, Z, Zhu, R, Andrews, M, Ferguson, T, Mudholkar, T, Paulini, M, Russ, J, Sun, M, Vogel, H, Vorobiev, I, Weinberg, M, Cumalat, J, Ford, W, Jensen, F, Johnson, A, Krohn, M, Leontsinis, S, Macdonald, E, Mulholland, T, Stenson, K, Ulmer, K, Wagner, S, Alexander, J, Chaves, J, Cheng, Y, Chu, J, Datta, A, Mcdermott, K, Mirman, N, Patterson, J, Quach, D, Rinkevicius, A, Ryd, A, Skinnari, L, Soffi, L, Tan, S, Tao, Z, Thom, J, Tucker, J, Wittich, P, Zientek, M, Abdullin, S, Albrow, M, Alyari, M, Apollinari, G, Apresyan, A, Apyan, A, Bauerdick, L, Beretvas, A, Berryhill, J, Bhat, P, Bolla, G, Burkett, K, Butler, J, Canepa, A, Cerati, G, Cheung, H, Chlebana, F, Cremonesi, M, Duarte, J, Elvira, V, Freeman, J, Gecse, Z, Gottschalk, E, Gray, L, Green, D, Grunendahl, S, Gutsche, O, Hanlon, J, Harris, R, Hasegawa, S, Hirschauer, J, Hu, Z, Jayatilaka, B, Jindariani, S, Johnson, M, Joshi, U, Klima, B, Kortelainen, M, Kreis, B, Lammel, S, Lincoln, D, Lipton, R, Liu, M, Liu, T, Lopes De Sa, R, Lykken, J, Maeshima, K, Magini, N, Marraffino, J, Mason, D, Mcbride, P, Merkel, P, Mrenna, S, Nahn, S, O'Dell, V, Pedro, K, Prokofyev, O, Rakness, G, Ristori, L, Savoy-Navarro, A, Schneider, B, Sexton-Kennedy, E, Soha, A, Spalding, W, Spiegel, L, Stoynev, S, Strait, J, Strobbe, N, Taylor, L, Tkaczyk, S, Tran, N, Uplegger, L, Vaandering, E, Vernieri, C, Verzocchi, M, Vidal, R, Wang, M, Weber, H, Whitbeck, A, Wu, W, Acosta, D, Avery, P, Bortignon, P, Bourilkov, D, Brinkerhoff, A, Carnes, A, Carver, M, Curry, D, Field, R, Furic, I, Gleyzer, S, Joshi, B, Konigsberg, J, Korytov, A, Kotov, K, Ma, P, Matchev, K, Mei, H, Mitselmakher, G, Shi, K, Sperka, D, Terentyev, N, Thomas, L, Wang, J, Wang, S, Yelton, J, Joshi, Y, Linn, S, Markowitz, P, Rodriguez, J, Ackert, A, Adams, T, Askew, A, Hagopian, S, Hagopian, V, Johnson, K, Kolberg, T, Martinez, G, Perry, T, Prosper, H, Saha, A, Santra, A, Yohay, R, Baarmand, M, Bhopatkar, V, Colafranceschi, S, Hohlmann, M, Noonan, D, Roy, T, Yumiceva, F, Adams, M, Apanasevich, L, Berry, D, Betts, R, Cavanaugh, R, Chen, X, Dittmer, S, Evdokimov, O, Gerber, C, Hangal, D, Hofman, D, Jung, K, Kamin, J, Sandoval Gonzalez, I, Tonjes, M, Varelas, N, Wang, H, Wu, Z, Zhang, J, Bilki, B, Clarida, W, Dilsiz, K, Durgut, S, Gandrajula, R, Haytmyradov, M, Khristenko, V, Merlo, J, Mermerkaya, H, Mestvirishvili, A, Moeller, A, Nachtman, J, Ogul, H, Onel, Y, Ozok, F, Penzo, A, Snyder, C, Tiras, E, Wetzel, J, Yi, K, Blumenfeld, B, Cocoros, A, Eminizer, N, Fehling, D, Feng, L, Gritsan, A, Maksimovic, P, Roskes, J, Sarica, U, Swartz, M, Xiao, M, You, C, Al-bataineh, A, Baringer, P, Bean, A, Boren, S, Bowen, J, Castle, J, Khalil, S, Kropivnitskaya, A, Majumder, D, Mcbrayer, W, Murray, M, Rogan, C, Royon, C, Sanders, S, Schmitz, E, Tapia Takaki, J, Wang, Q, Ivanov, A, Kaadze, K, Maravin, Y, Modak, A, Mohammadi, A, Saini, L, Skhirtladze, N, Rebassoo, F, Wright, D, Baden, A, Baron, O, Belloni, A, Eno, S, Feng, Y, Ferraioli, C, Hadley, N, Jabeen, S, Jeng, G, Kellogg, R, Kunkle, J, Mignerey, A, Ricci-Tam, F, Shin, Y, Skuja, A, Tonwar, S, Abercrombie, D, Allen, B, Azzolini, V, Barbieri, R, Baty, A, Bauer, G, Bi, R, Brandt, S, Busza, W, Cali, I, D'Alfonso, M, Demiragli, Z, Gomez Ceballos, G, Goncharov, M, Harris, P, Hsu, D, Hu, M, Iiyama, Y, Innocenti, G, Klute, M, Kovalskyi, D, Lee, Y, Levin, A, Luckey, P, Maier, B, Marini, A, Mcginn, C, Mironov, C, Narayanan, S, Niu, X, Paus, C, Roland, C, Roland, G, Stephans, G, Sumorok, K, Tatar, K, Velicanu, D, Wang, T, Wyslouch, B, Zhaozhong, S, Benvenuti, A, Chatterjee, R, Evans, A, Hansen, P, Kalafut, S, Kubota, Y, Lesko, Z, Mans, J, Nourbakhsh, S, Ruckstuhl, N, Rusack, R, Turkewitz, J, Wadud, M, Acosta, J, Oliveros, S, Avdeeva, E, Bloom, K, Claes, D, Fangmeier, C, Golf, F, Gonzalez Suarez, R, Kamalieddin, R, Kravchenko, I, Monroy, J, Siado, J, Snow, G, Stieger, B, Godshalk, A, Harrington, C, Iashvili, I, Nguyen, D, Parker, A, Rappoccio, S, Roozbahani, B, Alverson, G, Barberis, E, Freer, C, Hortiangtham, A, Massironi, A, Morse, D, Orimoto, T, Teixeira De Lima, R, Wamorkar, T, Wang, B, Wisecarver, A, Wood, D, Charaf, O, Hahn, K, Mucia, N, Odell, N, Schmitt, M, Sung, K, Trovato, M, Velasco, M, Bucci, R, Dev, N, Hildreth, M, Hurtado Anampa, K, Jessop, C, Karmgard, D, Kellams, N, Lannon, K, Li, W, Loukas, N, Marinelli, N, Meng, F, Mueller, C, Musienko, Y, Planer, M, Reinsvold, A, Ruchti, R, Siddireddy, P, Smith, G, Taroni, S, Wayne, M, Wightman, A, Wolf, M, Woodard, A, Alimena, J, Antonelli, L, Bylsma, B, Durkin, L, Flowers, S, Francis, B, Hart, A, Hill, C, Ji, W, Ling, T, Luo, W, Winer, B, Wulsin, H, Cooperstein, S, Driga, O, Elmer, P, Hardenbrook, J, Hebda, P, Higginbotham, S, Kalogeropoulos, A, Lange, D, Luo, J, Marlow, D, Mei, K, Ojalvo, I, Olsen, J, Palmer, C, Piroue, P, Salfeld-Nebgen, J, Stickland, D, Tully, C, Norberg, S, Barker, A, Barnes, V, Das, S, Gutay, L, Jones, M, Jung, A, Khatiwada, A, Miller, D, Neumeister, N, Peng, C, Qiu, H, Schulte, J, Sun, J, Wang, F, Xiao, R, Xie, W, Cheng, T, Dolen, J, Parashar, N, Chen, Z, Ecklund, K, Freed, S, Geurts, F, Guilbaud, M, Kilpatrick, M, Michlin, B, Padley, B, Roberts, J, Rorie, J, Shi, W, Tu, Z, Zabel, J, Zhang, A, Bodek, A, de Barbaro, P, Demina, R, Duh, Y, Ferbel, T, Galanti, M, Garcia-Bellido, A, Han, J, Hindrichs, O, Khukhunaishvili, A, Lo, K, Tan, P, Verzetti, M, Ciesielski, R, Goulianos, K, Mesropian, C, Agapitos, A, Chou, J, Gershtein, Y, Gomez Espinosa, T, Halkiadakis, E, Heindl, M, Hughes, E, Kaplan, S, Kunnawalkam Elayavalli, R, Kyriacou, S, Lath, A, Montalvo, R, Nash, K, Osherson, M, Saka, H, Salur, S, Schnetzer, S, Sheffield, D, Somalwar, S, Stone, R, Thomas, S, Thomassen, P, Walker, M, Delannoy, A, Heideman, J, Riley, G, Rose, K, Spanier, S, Thapa, K, Bouhali, O, Castaneda Hernandez, A, Celik, A, Dalchenko, M, De Mattia, M, Delgado, A, Dildick, S, Eusebi, R, Gilmore, J, Huang, T, Kamon, T, Mueller, R, Pakhotin, Y, Patel, R, Perloff, A, Pernie, L, Rathjens, D, Safonov, A, Tatarinov, A, Akchurin, N, Damgov, J, De Guio, F, Dudero, P, Faulkner, J, Gurpinar, E, Kunori, S, Lamichhane, K, Mengke, T, Muthumuni, S, Peltola, T, Undleeb, S, Volobouev, I, Greene, S, Gurrola, A, Janjam, R, Johns, W, Maguire, C, Melo, A, Ni, H, Padeken, K, Ruiz Alvarez, J, Sheldon, P, Tuo, S, Velkovska, J, Xu, Q, Arenton, M, Barria, P, Cox, B, Hirosky, R, Joyce, M, Ledovskoy, A, Li, H, Neu, C, Sinthuprasith, T, Wolfe, E, Xia, F, Harr, R, Karchin, P, Poudyal, N, Sturdy, J, Thapa, P, Zaleski, S, Brodski, M, Buchanan, J, Caillol, C, Carlsmith, D, Dasu, S, Dodd, L, Duric, S, Gomber, B, Grothe, M, Herndon, M, Herve, A, Hussain, U, Klabbers, P, Lanaro, A, Levine, A, Long, K, Loveless, R, Rekovic, V, Ruggles, T, Savin, A, Smith, N, Smith, W, Woods, N, Karapınar, Güler, and Izmir Institute of Technology. Mathematics
Subjects: STABILIZATION, associated production [Higgs particle], 13000 GeV-cms, triplet, gravitation: model, High Energy Physics::Lattice, 7. Clean energy, 01 natural sciences, Physics, Particles & Fields, heavy [resonance], Z', Hadron-Hadron scattering (experiments), scattering [p p], TeV [scale], Beyond Standard Model, Higgs physics, Nuclear and High Energy Physics, CMS, LHC, model: graviton, coupling [gauge boson], gauge boson, associated production [W], massive [resonance], Physics, ROOT-S=13 TEV, channel cross section: branching ratio: upper limit, CERN LHC Coll, Physical Sciences, Physique des particules élémentaires, Higgs boson, spin: 1, PARTICLE PHYSICS, Higgs particle: pair production, colliding beams [p p], W: associated production, Computer Science::Machine Learning, Quark, p p: scattering, beyond standard model, hadron-hadron scattering (experiments), higgs physics, resonance [spin], production [resonance], mass [resonance], spin: 0, 10192 Physics Institute, 114 Physical sciences, Standard Model, quark, Statistics::Machine Learning, Beyond Standard Model, Hadron-Hadron scattering (experiments), Higgs physics, Nuclear and High Energy Physics, ddc:530, 3106 Nuclear and High Energy Physics, 010306 general physics, 01 Mathematical Sciences, Condensed Matter::Quantum Gases, leptonic decay [Higgs particle], Gauge boson, Science & Technology, PP COLLISIONS, LARGE HADRON COLLIDER, 010308 nuclear & particles physics, Aerospace Engineering(Formerly Aeronautical Engineering), CMS collaboration, proton-proton collisions, BSM, Z0: associated production, hadronic decay [Higgs particle], lcsh:QC770-798, p p: colliding beams, hadronization, Higgs, spin: resonance, vector boson: hadronic decay, FINAL-STATE, scale: TeV, Physics beyond the Standard Model, decay [vector boson], High Energy Physics - Experiment, Vector boson, resonance: heavy, High Energy Physics - Experiment (hep-ex), [PHYS.HEXP]Physics [physics]/High Energy Physics - Experiment [hep-ex], 0 [spin], associated production [Z0], 1 [spin], resonance: mass, Boson, 02 Physical Sciences, tau: pair production, Settore FIS/01 - Fisica Sperimentale, decay [Higgs particle], Nuclear & Particles Physics, pair production [bottom], pair production [tau], Computer Science::Mathematical Software, gauge boson: coupling, branching ratio, narrow resonance, Particle Physics - Experiment, Particle physics, 530 Physics, hadronic decay [vector boson], FOS: Physical sciences, bottom: pair production, MASS, Computer Science::Digital Libraries, PHYSICS, 0103 physical sciences, pair production [Higgs particle], lcsh:Nuclear and particle physics. Atomic energy. Radioactivity, ddc:610, structure, Higgs particle: leptonic decay, S056ZOT, branching ratio: upper limit [channel cross section], hep-ex, S056W1C, High Energy Physics::Phenomenology, model [gravitation], high energy physics, experimental particle physics, standard model, resonance: massive, physics, Higgs particle: associated production, graviton [model], Higgs particle: hadronic decay, radion, High Energy Physics::Experiment, W', Lepton, experimental results, resonance: production
Abstract: A search is presented for massive narrow resonances decaying either into two Higgs bosons, or into a Higgs boson and a W or Z boson. The decay channels considered are H H → b b ¯ τ+τ− and V H → q q ¯ τ+τ−, where H denotes the Higgs boson, and V denotes the W or Z boson. This analysis is based on a data sample of proton-proton collisions collected at a center-of-mass energy of 13 TeV by the CMS Collaboration, corresponding to an integrated luminosity of 35.9 fb−1. For the TeV-scale mass resonances considered, substructure techniques provide ways to differentiate among the hadronization products from vector boson decays to quarks, Higgs boson decays to bottom quarks, and quark- or gluon-induced jets. Reconstruction techniques are used that have been specifically optimized to select events in which the tau lepton pair is highly boosted. The observed data are consistent with standard model expectations and upper limits are set at 95% confidence level on the product of cross section and branching fraction for resonance masses between 0.9 and 4.0 TeV. Exclusion limits are set in the context of bulk radion and graviton models:spin-0 radion resonances are excluded below a mass of 2.7 TeV at 95% confidence level. In the spin-1 heavy vector triplet framework, mass-degenerate W′ and Z′ resonances with dominant couplings to the standard model gauge bosons are excluded below a mass of 2.8 TeV at 95% confidence level. These are the first limits for massive resonances at the TeV scale with these decay channels at s=13 TeV.[Figure not available: see fulltext.], 0, info:eu-repo/semantics/published
Published: 2019
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24. It makes me feel so good: an experimental study of the placebo effect generated by brands

Author: José Mauro da Costa Hernandez, Carlos Alberto Alves, and Evandro Luiz Lopes
Subjects: Marketing, COMPORTAMENTO DO CONSUMIDOR, 0502 economics and business, 05 social sciences, 050211 marketing, 050109 social psychology, 0501 psychology and cognitive sciences, Context (language use), Psychology, Placebo, Social psychology, Management Information Systems
Abstract: The placebo effect is the observed result in an individual or group of individuals, after a treatment in which a placebo was used. The results, from two experiments, indicate that in a state of placebo effect, with high motivation and high expectations, the responses (subjective and objective) were improved when a recognized brand was evaluated. We also identified that high expectation levels eliminated the impact of motivation in the relationship between brand and subjective and objective responses and, in that context, any brand would positively influence the dependent variables.
Published: 2017

25. Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages

Author: Scott Wright, Filipe Ferminiano Rodrigues, and José Mauro da Costa Hernandez
Subjects: Marketing, Communication, Appeal, Contrast (statistics), Construal level theory, Advertising, Business and International Management, Psychology, Social psychology, Processing fluency
Abstract: When should marketers emphasize attributes or benefits in their communications? Grounded in construal-level theory, the results of four studies suggest that when a purchase is planned for the distant future or when construal levels are high, benefit-based appeals are more persuasive than attribute-based appeals. By contrast, when a purchase is planned for the near future or when consumers are predisposed to low construal levels, attribute-based appeals are equally as persuasive as benefit-based appeals. However, when low construal levels are temporarily induced using a mind-set manipulation, attribute-based appeals are found to be more persuasive than benefit-based appeals. Moreover, we demonstrate how these effects occur only when processing fluency is uninhibited. This research establishes an important link between these appeal types and construal levels, subsequently demonstrating when marketers should use these appeals.
Published: 2014

26. An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect

Author: Dirceu da Silva, José Mauro da Costa Hernandez, and Evandro Luiz Lopes
Subjects: Marketing, Identification (information), Brand extension, media_common.quotation_subject, Phenomenon, Product (category theory), Empirical evidence, Psychology, Social psychology, Management Information Systems, Neglect, media_common
Abstract: Omission neglect is characterized by a lack of sensitivity to missing or unknown information. Prior research has shown that people often cannot identify an absence of important information, so that strong beliefs are formed based on little consistent empirical evidence. Most previous studies have examined the omission neglect phenomenon using only stimuli (e.g., product attributes) without the brand identification. The main purpose of this study is to understand the effects of brand on omission neglect. Three experiments were conducted involving 742 business administration students. The experiments’ findings show that a recognized brand is more influential for the judgments of individuals with high levels of contextual knowledge (experts), compared with the judgments made by individuals with low levels of contextual knowledge (novices). A similar pattern of results is observed for highly similar brand extension evaluations. Discussion of results and both theoretical and managerial contributions ar...
Published: 2014

27. Brand effect on omission neglect: an experimental research

Author: Evandro Luiz Lopes, Dirceu da Silva, and José Mauro da Costa Hernandez
Subjects: lcsh:Management. Industrial management, contextual cognitive level, marca, General Medicine, lcsh:HF5601-5689, negligência da omissão, Object (philosophy), lcsh:Accounting. Bookkeeping, Work (electrical), lcsh:HD28-70, Complete information, COMPORTAMENTO DO CONSUMIDOR, Phenomenon, brand, Cognitive level, nível cognitivo contextual, Sensibility, omission neglect, Decision-making, Psychology, Social psychology
Abstract: A negligência da omissão é caracterizada pela falta de sensibilidade a informações ausentes ou desconhecidas. Esse fenômeno é bastante recorrente, haja vista não ser raro um consumidor ter que tomar uma decisão amparada por um julgamento formulado com base em informações incompletas. Pesquisas anteriores indicaram que, frequentemente, as pessoas não conseguem identificar a ausência de informações importantes, fazendo com que fortes convicções sejam formadas com base em evidências pouco consistentes. Com isso, o principal propósito deste trabalho é compreender os efeitos da marca na negligência da omissão. Para tanto, foram realizados três experimentos envolvendo 769 estudantes de administração de empresas. As aplicações empíricas apoiam o entendimento de que indivíduos com baixo nível contextual cognitivo (não experts) são insensíveis à omissão de atributos, além de serem extremamente positivos nas avaliações que efetuam, mesmo quando não há motivo aparente para que isso ocorra. Comparando os achados dos experimentos, pode-se entender que uma marca reconhecida influencia de maneira mais contundente a avaliação dos experts do que a dos não experts. Mesmo que experts ancorem seus julgamentos na avaliação mais estrita dos atributos disponíveis, uma marca reconhecida desempenha forte influência na avaliação geral do objeto. Omission negligence is characterized by the lack of sensibility regarding unmentioned or unknown information. This phenomenon is very recurring, since it is not rare that a consumer has to make a decision supported by a judgment formulated from incomplete information. Prior research indicated that people often cannot identify the absence of important information, which results in strong convictions being formed based on little consistent evidence. The main purpose of this work is to comprehend brand effects on omission negligence. Three experiments were conducted, involving 769 undergraduate students of business administration. Empirical experiments support the understanding that individuals with a low contextual cognitive level (non-experts) are insensitive to attribute omission and are also extremely positive when completing evaluations, even when there is no apparent reason for that. Upon comparing the experiments' findings, it is understood that a recognized brand more incisively influences experts' evaluation than non-experts'. Even though experts anchor their judgments in a more strict evaluation of available attributes, a recognized brand has a strong influence on the object's general evaluation.
Published: 2013

28. Extension of corporate services brands: the effect of perceived similarity extension and perceived quality brand

Author: Diego Martins G. Lopez, Tassia de Moraes Menck, José Mauro da Costa Hernandez, and Luiz Fernando T. Mocellin
Subjects: services, Future studies, lcsh:Management. Industrial management, media_common.quotation_subject, serviços, extensão de marcas, brand extensions, perceived similarity, Perceived quality, similaridade percebida, lcsh:Accounting. Bookkeeping, Similarity (psychology), brand quality, Quality (business), health care economics and organizations, media_common, Service (business), technology, industry, and agriculture, Advertising, General Medicine, qualidade da marca, lcsh:HF5601-5689, Brand extension, lcsh:HD28-70, MARCAS DE SERVIÇO (AVALIAÇÃO), Psychology, Social psychology
Abstract: O principal objetivo deste estudo é avaliar o efeito da qualidade percebida da marca-mãe e da similaridade percebida sobre as avaliações de extensões de marcas corporativas de serviços. Adicionalmente, também se deseja verificar se a elaboração das características da extensão contribuem para a sua avaliação. As hipóteses foram testadas por meio de três experimentos que envolveram no total 1.131 respondentes. No Estudo 1 foram utilizadas marcas fictícias como estímulo e verificou-se que a qualidade da marca-mãe teve efeito mais importante que a similaridade percebida sobre as avaliações de uma extensão de marca de serviços. No Estudo 2, utilizando como estímulos marcas reais, os mesmos resultados do Estudo 1 foram obtidos. No Estudo 3 verificou-se que a elaboração das características da extensão contribuiu positivamente apenas para uma das extensões propostas para a marca-mãe de alta qualidade, mas não teve nenhum efeito para as extensões propostas para a marca-mãe de baixa qualidade. Tomados em conjunto, os resultados sugerem que a qualidade percebida da marca-mãe tem papel fundamental na avaliação de extensões de marcas corporativas de serviços. O estudo contribui ainda com diversas hipóteses para estudos futuros e implicações gerenciais para gerentes de marcas corporativas de serviços. The main objective of this study is to assess the effect of parent brand perceived quality and perceived similarity on the evaluation of corporate service brand extensions. It is also the intention of this study to verify whether providing information cues about the characteristics of the extension contributes to the brand extension evaluation. The hypotheses were tested by means of three experiments involving 1,131 subjects. The results of Study 1, conducted with fictitious brands as stimuli, demonstrated that the perceived quality of the parent brand played a more significant role than perceived similarity on the evaluations of brand extensions. In Study 2, where real brands were used as stimuli, the results were the same as in Study 1. Study 3 found that providing information cues about the characteristics of the extensions had a positive effect for one of the extensions of the high quality parent brand but not for the two proposed extensions of the low quality parent brand. Taken as a whole, the results suggest that the perceived quality of the parent-brand plays a fundamental role in the evaluation of corporate service brand extensions. The study also contributes several hypotheses for future studies and managerial implications for managers of corporate service brands.
Published: 2011

29. Mobile banking: proposition of an integrated adoption intention framework

Author: José Mauro da Costa Hernandez, Julio Portella Puschel, and José Afonso Mazzon
Subjects: Marketing, Mobile banking, Variables, media_common.quotation_subject, Proposition, Sample (statistics), Business, Mobile communication systems, Construct (philosophy), Consumer behaviour, Test (assessment), media_common
Abstract: PurposeThis paper's objective is to propose an integrated framework to investigate the adoption intention of mobile banking technology and to test it in the Brazilian context.Design/methodology/approachA total of 666 respondents from the most economically developed cities in Brazil were surveyed. The sample comprised 333 mobile banking users and 333 mobile banking non‐users. Partial least squares was used to analyze the proposed framework's construct relations.FindingsThe framework offers an integrated view, taking into account more predictors than other studies on the adoption of innovations. For non‐users, the framework was able to explain approximately 69 percent of the dependent variable (intention to adopt mobile banking) variation, which is a figure higher than those obtained in previous studies. However, for current users of mobile banking, only 27 percent of the dependent variable variation was explained by the framework. It was also observed that the predictors' influence over the criterion variable was different for each group of mobile banking users and non‐users.Originality/valueThe findings suggest that the proposed integrated framework offers a deeper understanding of the variables that influence the adoption of mobile banking.
Published: 2010

30. Foi bom para você? Uma comparação do valor hedônico de compras feitas em diferentes tipos de varejistas

Author: José Mauro da Costa Hernandez
Subjects: Marketing, Hedonic shopping value, lcsh:Commerce, Levantamento, Sociology and Political Science, Varejo, lcsh:Business, General Business, Management and Accounting, Consumer behavior, lcsh:Social Sciences, lcsh:H, lcsh:HF1-6182, Comportamento do consumidor, Survey, lcsh:HF5001-6182, Valor hedônico de compras, Retailing
Abstract: Este estudo compara, por meio de três pesquisas distintas, o valor hedônico de compras feitas em diferentes tipos de varejistas. Na primeira pesquisa, comparou-se o valor hedônico de compras feitas em lojas eletrônicas e lojas tradicionais; na segunda, foram comparados os valores hedônicos de compras feitas em shopping centers de diferentes tamanhos; e na última comparou-se o valor hedônico de compras feitas em lojas de especialidade e superlojas. De forma geral, a conclusão é que o valor hedônico não pode ser atribuído a classes específicas de varejistas, uma vez que os efeitos principais, quando presentes, foram pouco significativos. Sugere-se que futuros estudos concentrem-se em determinadas características dos varejistas e na interação destas características com características individuais na criação do valor hedônico. This study compares, in three distinct studies, the hedonic value of purchases made at different retail merchants. In the first study it is compared the hedonic shopping value of purchases made at e-stores and brick-and-mortar merchants; the second compares large and small malls, and the third compares specialty stores and superstores. In general, the conclusion is that hedonic shopping value cannot be attributed to specific merchant classes since the main effects, whenever present, were of little significance. It is suggested that future studies should focus on looking into specific retail merchant characteristics and how they interact with individual characteristics in the creation of hedonic value.
Published: 2009

31. Adoption of internet banking: proposition and implementation of an integrated methodology approach

Author: José Afonso Mazzon and José Mauro da Costa Hernandez
Subjects: Marketing, Variables, Interview, Emerging technologies, business.industry, media_common.quotation_subject, Proposition, Dummy variable, The Internet, Business, Consumer behaviour, Multinomial logistic regression, media_common
Abstract: Purpose – This study proposes a new method to investigate adoption of new technologies and tests this method by looking into the determinants of internet banking adoption in Brazil.Design/methodology/approach – A total of 600 respondents living in one of the biggest cities in Brazil were sampled for interviewing: 300 were internet bank users, 150 were internet but not internet bank users, and 150 were neither internet nor internet bank users.Findings – The adjusted coefficient of determination in the multiple linear regression equation (dependent variable: intention to use/continue to use IB) was 60 percent and the main effects of the eight variables proved significant (relative advantage of control, compatibility with lifestyle, image, subjective norm, self‐efficacy, relative advantage of security and privacy, results demonstrability, and trialability). The McFaden pseudo coefficient of determination in the multinomial logistic regression equation (dependent variable: a dummy variable for each of the thr...
Published: 2007

32. Quando ser internacional vale a pena: O efeito da presença internacional de uma marca de serviços sobre as atitudes dos consumidores

Author: Renata Fernandes Galhanone, Rúbia Harumi Suzuki, Marília Aparecida Trizi Amorim, and José Mauro da Costa Hernandez
Subjects: Efeito País de Origem, Consumer Behaviour, Services, lcsh:International relations, Experimento, Varejo, Country-of-Origin Effect, Internacionalização das Marcas, lcsh:Business, lcsh:HF5001-6182, International Brand Presence, lcsh:JZ2-6530, Gestão de Marcas
Abstract: A number of academic studies have investigated the "country-of-origin effect", i.e., the influence of a product’s country of origin on the attitudes of consumers. It is known that countries with a higher level of socioeconomic development generate more favorable attitudes towards their goods, and that this influence is moderated by the degree of consumer involvement with the product category. Most previous studies have investigated mainly tangible products, however, this study examines the country-of-origin effect for services using an unexplored and distinct approach: the presence of a brand in various cities across the world as an advertising appeal, without explicitly mentioning the country of origin. Specifically, we create a scenario in which two new retail brands in product categories with low and high consumer involvement are established in Brazil, and the presence of these products in cities of developed countries (vs emerging) is mentioned. The results show that their presence in developed (vs emerging) cities has a more positive effect on purchasing intent, attitudes as well as the perceived success for the high-involvement category (clothing store), when compared to the low-involvement category (supermarket). This study contributes to the marketing literature by demonstrating that presence in developed cities can have the same effect on consumer attitudes as the communication of the country of origin, and that this effect is moderated by the degree of consumer involvement with a category, Estudos acadêmicos têm investigado o “efeito país de origem” sobre as atitudes dos consumidores, que criam percepções baseadas na imagem dos países e em sua tradição na manufatura de determinados bens. Sabe-se que países com maior nível de desenvolvimento socioeconômico transmitem uma imagem mais favorável aos bens fabricados localmente, que os menos desenvolvidos. E também que o grau de envolvimento com a categoria é um importante moderador do efeito da imagem do país de origem. No entanto, a maioria dos estudos enfoca produtos tangíveis. Assim, este estudo examina o efeito país de origem para serviços, usando uma abordagem inexplorada e distinta: a presença em várias cidades do mundo como apelo na propaganda, sem mencionar explicitamente o país de origem. Criamos um cenário em que duas novas marcas de varejo, de baixo e alto envolvimento, estabelecem-se no Brasil, mencionando a presença em cidades de países desenvolvidos (vs. emergentes). Os resultados mostram que o efeito da presença em cidades de países desenvolvidos (vs. de países emergentes) é mais positivo sobre a intenção de compra, a atitude em relação à propaganda e a percepção de sucesso para uma categoria de alto envolvimento (loja de roupas e acessórios) do que de baixo envolvimento (supermercado).
Published: 2015

33. Um estudo empírico sobre os benefícios da procura e do uso da Internet como fonte de informações

Author: José Mauro da Costa Hernandez
Subjects: Identification (information), business.industry, Consumer information, Advertising, The Internet, General Medicine, Business, Internet users, Electronic shopping
Abstract: Este estudo replica estudos anteriores sobre os benefícios da procura de informações e introduz a Internet como fonte de informações para investigar se seus usuários obtiveram mais benefícios na compra de automóveis novos que os não usuários. Os resultados, além de terem permitido a identificação de amplo conjunto de variáveis que determinaram o tempo de procura, também levaram à conclusão que os compradores que utilizaram a Internet como fonte de informações investiram mais tempo na procura do que os compradores que não a utilizaram. Este resultado provavelmente é decorrente da diferença entre os perfis dos dois grupos (os usuários da Internet são mais jovens, possuem mais anos de educação formal e têm renda superior, características geralmente associadas a pessoas que investem mais tempo em procura). Quando os dois grupos foram analisados em conjunto, verificou-se que o tempo investido em procura não esteve associado positivamente com a obtenção de maiores descontos na compra de automóveis novos. No entanto, ao analisar-se os dois grupos separadamente, constatou-se que o tempo de procura esteve positivamente associado com a obtenção de maiores descontos para o grupo de usuários da Internet, mas não para o grupo de não usuários. Discute-se os resultados obtidos e sugere-se algumas modificações no modelo teórico.
Published: 2002

34. Como construir marcas líderes / brand asset managemet / build your own garage

Author: José Mauro da Costa Hernandez
Subjects: General Medicine
Published: 2002

35. The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities

Author: Utpal M. Dholakia, Stefânia Ordovás de Almeida, José Mauro da Costa Hernandez, and José Afonso Mazzon
Subjects: Marketing, Online participation, media_common.quotation_subject, Online community, Structural equation modeling, Identification (information), Conceptual framework, Perception, Survey data collection, LIBERDADE DE EXPRESSÃO, Business and International Management, Psychology, Social identity theory, Social psychology, Diversity (politics), media_common
Abstract: Online peer-to-peer problem solving (P3) communities provide a cost-effective and reliable means of delivering education and service support to customers of complex, frequently evolving products. Through a multi-disciplinary conceptual framework, we examine the roles of diversity perceptions and expressive freedom in affecting learning and social identification of online P3 community participants, and in turn, their effects on the participants' relationship with, and future intentions towards the brand. We test our hypotheses via a structural equation model with survey data obtained from 555 active members of the two largest XBOX online P3 communities in Brazil. Our results reveal that greater perceived diversity facilitates learning but hinders social identification, whereas expressive freedom has positive effects on learning, but no effect on social identification. Social identification fully mediates the effects of the antecedents on outcomes. We also discuss the theoretical contributions and the managerial implications of our findings, and suggest opportunities for future research.
Published: 2014

36. Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

Author: Frank R. Kardes, Xiaoqi Han, and José Mauro da Costa Hernandez
Subjects: Marketing, Diagnostic information, Brand names, COMPORTAMENTO DO CONSUMIDOR, media_common.quotation_subject, Sensitivity (control systems), Psychology, Social psychology, Neglect, media_common, Utilization
Abstract: Four experiments demonstrated that as the perceived diagnosticity of the presented information increases, sensitivity to missing diagnostic information decreases. However, experts were sensitive to missing information regardless of the diagnosticity of the presented attribute information. When a well-known brand name was paired with the attribute information, novices were insensitive to missing information regardless of the diagnosticity of the presented attribute information. Implications of the results for understanding information utilization and omission neglect are discussed.
Published: 2014

37. Experimental Research in Marketing

Author: Marcelo Moll Brandão, Kenny Basso, and José Mauro da Costa Hernandez
Subjects: Marketing, Economics and Econometrics, Management science, business.industry, Moderation, Field (computer science), Experimental research, Publishing, Mediation, Sociology, COMPORTAMENTO DO CONSUMIDOR (PESQUISA), business, método experimental, pesquisa em marketing, pesquisa em comportamento do consumidor, relações causais, Experimental Design, Marketing Research, Consumer Behavior Research, Causal Relationships, Research method
Abstract: Considerando o crescimento do número de estudos científicos publicados na área de marketing e o consequente desenvolvimento de teorias próprias (Hunt, 2010), o uso de experimentos parece ser cada vez mais pertinente para elucidar o funcionamento dos fenômenos mercadológicos. Este artigo pretende discutir os principais elementos para a realização de um estudo experimental, além de estimular os pesquisadores a adotarem este método de pesquisa. Vários periódicos internacionais (p. ex. JCR, JCP, JMR, JR, JBR) têm publicado artigos com base em estudos experimentais que evidenciam não somente a relação entre dois eventos, mas também como tais eventos ocorrem, utilizando análises de mediação e moderação. Este artigo pretende servir como um guia na condução de experimentos para pesquisadores iniciantes e oferecer novas perspectivas da pesquisa experimental para pesquisadores mais experientes.DOI: 10.5585/remark.v13i2.2692, Considering the growing number of scientific studies published in the marketing field and the development of unique theories of the area (Hunt, 2010), using experimental designs seems increasingly appropriate to investigate marketing phenomena. This article aims to discuss the main elements in conducting experimental studies and also to stimulate researchers to adopt this research method. Several international journals (e.g., JCR, JCP, JMR, JR, JBR) have been publishing articles based on experiments that not only demonstrate a relationship between two events, but also elucidate how they occur by means of mediation and moderation analyses. This article intents to be a roadmap for novice researchers on how to conduct experiments and to offer new perspectives in experimental research for experienced researchers. &nbsp
Published: 2014

38. Brand extension strategy perception in commercial establishments: what’s the best name for a store?

Author: José Mauro da Costa Hernandez, Evandro Luiz Lopes, and Fundo de Amparo a Pesquisa - FAP
Subjects: Brand names, Brand extension, Happening, Genetics, Retail. Similarity, Animal Science and Zoology, Advertising, Humanities, Administração, Marketing, Extensão de marca. Varejo. Similaridade, Mathematics, Meaning (linguistics)
Abstract: The main objective of this study is verify the effect that different strategies of brand name attribution (descriptive or invented) exercises on retail brand extensions more or less similar. This research is justified not only by the absence of studies on retail brand extensions but also by the recurrence with which this strategy has been happening in our society. The formulated hypotheses were tested by an experiment, in full factorial design 3 (high, medium and low similarity between original and extended retail format) x 2 (descriptive name and invented name) among subjects involving 170 respondents. The result of this study that the utilization of name that is full of meaning does not seem appropriate to extension in formats with low similarity to the original format and that the extension off meaning-full name is a good option to new deals similar to the retailer’s original format, O objetivo principal deste estudo é verificar qual o efeito que diferentes estratégias de atribuição de um nome de marca (carregado de significado ou inventado) exercem sobre extensões de marcas varejistas mais e menos similares. Esta pesquisa se justifica tanto pela ausência de estudos sobre extensão de marcas varejistas quanto pela recorrência com que essa estratégia vem acontecendo em nossa sociedade. As hipóteses formuladas foram testadas por meio de um experimento, concebido com a projeção de cenários, em desenho fatorial completo 3 (alta, média e baixa similaridade entre formato varejista original e estendido) x 2 (nome carregado de significado e nome inventado) entre sujeitos, que envolveu 170 respondentes. O resultado deste estudo indica que a utilização de nome carregado de significado não parece ser adequada para extensão em formatos com baixa similaridade em relação ao formato original, e também que a extensão de nome carregado de significado se mostrou uma boa opção para novos negócios similares ao formato original do varejista.
Published: 2013

39. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect

Author: Frank R. Kardes, Aparna Sundar, Scott Wright, John Dinsmore, and José Mauro da Costa Hernandez
Subjects: Marketing, Scarcity, media_common.quotation_subject, Taste (sociology), COMPORTAMENTO DO CONSUMIDOR, Replication (statistics), Economics, Advertising, Set (psychology), Placebo, media_common
Abstract: The original marketing placebo effect study shows that high price increases consumers' expectations and enhances behavioral performance (Shiv, Carmon, & Ariely, 2005). We find that several non-price variables (set size, scarcity, packaging, and taste) conceptually replicate this effect. Consumers hold naive theories about the possible influence of many marketing variables, and these theories influence subjective beliefs and objective behavior.
Published: 2013

40. Hedonic and utilitarian shopping values: antecedents and relationship with retail outcomes

Author: João Marques Teixeira and José Mauro da Costa Hernandez
Subjects: Hedonic shopping value, Environmental Engineering, word-of-mouth, valor de compra utilitário, boca a boca, store physical environment, intenção de recompra, satisfaction, satisfação, utilitarian shopping value, repurchase intention, ambiente físico de loja, Valor de compra hedônico
Abstract: Motivado pelo crescente debate sobre a influência que o ambiente de uma loja pode exercer nos consumidores e pela enorme quantidade de recursos que os varejistas devotam para criar clientes satisfeitos e leais, este artigo propõe um novo modelo em que a relação entre as variáveis ambientais da loja (ambiente físico, organização, sortimento e atendimento dos vendedores) e as variáveis de resultado do varejo (satisfação com a compra, intenção de recompra e intenção de boca a boca) é intermediada pelos valores de compra hedônico e utilitário. Para testar o modelo teórico, foram realizadas 399 entrevistas com pessoas que adquiriram eletrodomésticos em lojas de uma rede de varejo na cidade de São Paulo, Brasil. Os resultados indicaram que, dentre as variáveis ambientais da loja, apenas o atendimento dos vendedores influenciou positivamente os valores de compra hedônico e utilitário. Por sua vez, o valor de compra hedônico influenciou positivamente todas as variáveis de resultado do varejo enquanto que o valor de compra utilitário não influenciou nenhuma da variáveis de resultado do varejo. Os resultados sugerem que, neste caso, o valor hedônico foi muito mais importante que o valor utilitário para a satisfação com a compra, a intenção de voltar à loja e a intenção de engajar-se em boca a boca positivo. Os resultados também sugerem a grande importância do atendimento dos vendedores em situações de varejo em que o ambiente da loja não se revela particularmente atraente ou diferenciado. Induced by the recent debate regarding the influence that the store environment can have on consumers and by the massive amount of resources that retailers have spent in order to create satisfied consumers, this study proposes a new model in which the relationship between store environment variables (physical environment, organization, assortment, and salesman service) and retail outcomes variables (satisfaction, repurchase intention, and word-of-mouth) is mediated by hedonic and utilitarian shopping values. To test the theoretical model, data were collected from the 399 respondents who purchased appliances at a store located in the city of São Paulo, Brazil. The results indicated that among the environmental variables of the store, only the assistance of salesman has positively influenced the values of hedonic and utilitarian shopping. Hedonic shopping value influenced positively all the retail outcomes variables while utilitarian shopping value did not influence any of them. The results suggest that in this particular case, hedonic shopping value was much more important than utilitarian shopping value to determine purchase satisfaction, repurchase intention, and intention of word-of-mouth. The results also suggest the greater importance of salesman service in situations that the store environment is not especially attractive or different.
Published: 2012

41. Competing scales for measuring the perceived quality: a comparison between the Servqual and RSQ

Author: Jouliana Jordan Nohara, Evandro Luiz Lopes, and José Mauro da Costa Hernandez
Subjects: Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, RSQ, Strategy and Management, Servqual, Management Science and Operations Research, Perceived quality, competing scales, escalas concorrentes, ADMINISTRAÇÃO DE SERVIÇOS, Management of Technology and Innovation, Industrial relations, Business, Management and Accounting (miscellaneous), Qualidade percebida, Business and International Management, Psychology, Humanities, home centers
Abstract: Não há dúvida sobre a importância da qualidade de serviços como fator de sucesso empresarial, mas mensurar essa qualidade tem se mostrado um desafio quando se consideram diferentes contextos. Diante disso, o objetivo deste estudo foi testar duas escalas de mensuração da qualidade percebida de serviços. A comparação entre a escala Service Quality (Servqual) e a Retail Service Quality (RSQ), deu-se por meio de survey junto a 351 respondentes e utilizou como ambiente de pesquisa uma rede de home centers com lojas localizadas na cidade de São Paulo. Para analisar os dados obtidos, foram utilizadas as técnicas multivariadas de análise fatorial exploratória e confirmatória. Como resultado, as duas escalas demonstraram níveis aceitáveis de confiabilidade e validade. Entretanto, no teste de validade nomológica, a escala RSQ mostrou-se superior à escala Servqual, uma vez que a primeira foi capaz de explicar 43% da lealdade em relação ao varejista, enquanto a segunda explicou apenas 11%. There is no doubt about the importance of service quality as a factor of businesses' success, but to measure this quality has proved to be a challenge when one considers different environmental contexts. Given this, the main goal of this paper was to test two measurement scales of perceived service quality. The comparison between Service Quality scale (Servqual) and Retail Service Quality (RSQ) was conducted by means of a survey with 351 participants, clients of a home center stores chain located in the city of São Paulo. The data were analyzed using both exploratory and confirmatory factor analysis. As a result, both scales demonstrated acceptable levels of reliability and validity. However, the RSQ demonstrated a better performance in the nomological test since it was able to explain 43% of the loyalty towards the retailer, while the Servqual scale explained only 11%.
Published: 2009

42. An empirical study of the determinants of Internet Banking adoption among Brazilians non-users

Author: José Afonso Mazzon and José Mauro da Costa Hernandez
Subjects: Subjective norm, Knowledge management, Future studies, business.industry, General Medicine, consumer behavior, adoção de novas tecnologias, banks, comportamento do consumidor, new technology adoption, The Internet, Business, Marketing, internet banking, bancos
Abstract: Este estudo investiga os fatores determinantes da adoção de Internet Banking entre não usuários brasileiros. Para tanto propõe-se um modelo que reúne os constructos dos modelos mais conhecidos de adoção de novas tecnologias da literatura de marketing. O modelo foi testado com amostra de 292 pessoas e os resultados revelam que os efeitos de oito variáveis sobre a intenção de usar o Internet Banking são significativos. São elas compatibilidade com estilo de vida, normas subjetivas, auto-eficácia, imagem, vantagem relativa de segurança e privacidade, vantagem relativa de controle, testagem e suporte tecnológico. Por outro lado, os efeitos das características individuais incluídas no modelo não se mostram significativos. A maior contribuição do estudo é a proposta de um modelo abrangente, simples e facilmente implementável. O estudo conclui apontando algumas implicações gerenciais, limitações e sugestões para estudos futuros. This study investigates the determinants of Internet Banking adoption among Brazilians non-users. To accomplish this objective, the study proposes a model built with constructs gathered from the most known models of new technology adoption found in the marketing literature. The model was tested among a sample of 292 people and the results show that the effects of eight variables were significant in determining the intention to adopt Internet Banking. They are compatibility with lifestyle, subjective norm, self-efficacy, image, relative advantage of security and privacy, relative advantage of control, trialability, and technological support. By the other side, none of the individual characteristics included in the model were significant. The major contribution of the study is the proposal of a comprehensive, simple, and easily implementable model. The study concludes by pointing some managerial implications, limitations, and suggestions for future studies.
Published: 2008

43. AUTOMATED TELLER MACHINES’ ADOPTION: AN APPLICATION OF THE TECHNOLOGY ACCEPTANCE MODEL

Author: Bento Alves da Costa Filho, José Mauro da Costa Hernandez, and Péricles José Pires
Subjects: education.field_of_study, Computer science, business.industry, media_common.quotation_subject, Population, Ocean Engineering, Usability, Object (computer science), Theory of reasoned action, Human–computer interaction, Operations management, Technology acceptance model, Habit, Construct (philosophy), education, business, media_common
Abstract: The objective of this study is to evaluate the applicability of an adapted version of the Technology Acceptance Model (TAM) to the Automated Teller Machines (ATM) adoption. TAM, originally developed by Davis (1989) and later adapted by Gefen (2003) was based on the Theory of Reasoned Action (Ajzen & Fishbein, 1980) and has been broadly used to identify the antecedents to behavioral intention. Specifically, in this study it was used to analyze the relationship between habit and the two main constructs of TAM, perceived utility and perceived ease of use. Automated teller machines were chosen as object of the study because it has already been adopted by a large part of the population, making easier to evaluate the habit construct, incorporated by Gefen (2003) to the Technology Acceptance Model.
Published: 2007

44. APPLYING THE MEANS-END CHAIN MODEL OPERATIONALIZED THROUGH THE ASSOCIATION PATTERN TECHNIQUE TO UNDERSTAND MUSIC CONSUMPTION

Author: Sérgio Ricardo Kaminski, José Mauro da Costa Hernandez, and Paulo Henrique Muller Prado
Subjects: Comprehension, Typology, Bass (sound), Popular music, Criticism, Ocean Engineering, Lyrics, Psychology, Social psychology, Latent class model, Consumer behaviour
Abstract: The purpose of this study is to increase the comprehension of the music consumer behavior applying the Means-End Chain Model, applying the Association Pattern Technique (APT). A popular music style, the new metal, most commonly related to young people, was chosen as object of the study. In the first phase of the study, 9 in-depth interviews were conducted and in the second one, 240 respondents were surveyed. The Means-End Chain Model identifies the associative relationships between consumer values and the perceived benefits and attributes of the music. The most important music attributes in terms of the probability of providing benefits were, in order of importance, the sound "aggressiveness", the lyrics "criticism", the "sound intensity" (bass), and the "rebelliousness" transmitted by the music. It was also found that the most important consumer values related to the music benefits were the "excitement/relaxation" and the "exhilaration/euphoria" aroused by the music. Based on a Latent Class Model the study also proposes a typology based on the hierarchy of personal values, described according probabilistic maps that point the relationship between variables for each group.
Published: 2007

45. THE USE OF RGT (REPERTORY GRID TECHNIQUE) IN MEASURING THE IMAGE OF SHOPPING CENTERS

Author: José Mauro da Costa Hernandez
Subjects: Knowledge management, business.industry, Computer science, Ocean Engineering, Advertising, Repertory grid, business, Object (philosophy), Variety (cybernetics)
Abstract: With the number and variety of shopping centers in Brazil increasing, there is greater pressure on the practitioners of marketing to better understand how consumers choose shopping centers both as shopping and leisure areas. This study suggests that the technique of the repertory grid (RGT) is superior to other techniques which are generally used to evaluate the dimensions which a consumer uses to evaluate a shopping center. The main advantage of the repertory grid is that the dimensions through which an object is evaluated and its relative importance are directly obtained from the consumer with no interference from the researcher. The study introduces a number of necessary basic concepts to understand the application of the technique and the theory on which it is based, the psychology of personal constructs developed by Kelly (1955). The study also presents a number of hypothetical examples of how to apply the technique and its main limitations.
Published: 2006

46. Resistência a mudança: uma revisão crítica

Author: Miguel P. Caldas and José Mauro da Costa Hernandez
Subjects: cognition, Organizational Behavior and Human Resource Management, organizational change, Information Systems and Management, Process (engineering), organização, Strategy and Management, media_common.quotation_subject, Resistência à mudança, Resistance (psychoanalysis), Management Science and Operations Research, perception, mudança organizacional, percepção, Management of Technology and Innovation, Perception, Organizational change, Natural (music), Sociology, Business and International Management, media_common, Marketing, Cognition, organization, Epistemology, Resistance to change, Industrial relations, Business, Management and Accounting (miscellaneous), Organizational transformation, cognição, Social psychology
Abstract: Ao implementar mudanças ou inovações, as organizações, muitas vezes, têm de enfrentar resistências internas. Por ser a resistência à mudança um dos tópicos mais estudados no campo organizacional, temos sido induzidos a crer que sabemos tudo a seu respeito. Se sabemos tanto, por que a resistência ainda é uma das principais barreiras à transformação organizacional? Neste artigo, tentamos responder a essa indagação questionando os modelos predominantes de resistência e pondo em dúvida os pressupostos das diversas "receitas" recomendadas para lidar com a resistência. Nossa proposição é que tais "receitas" não são de grande ajuda porque estão embasadas em um modelo de resistência construído sob diversos pressupostos discutíveis, segundo os quais a resistência é: a) uma circunstância inevitável; b) nociva à organização; c) um comportamento natural dos seres humanos; d) um comportamento exibido exclusivamente por empregados; e) um fenômeno massificado. Usando contrapressupostos para cada uma dessas premissas clássicas e utilizando a Psicologia da Percepção, o estudo propõe um novo Modelo de Resistência Individual à Mudança. Esse modelo de sete estágios procura representar o processo de percepção individual durante a mudança organizacional, desde a exposição ao estímulo até a adoção de um dado comportamento. Implicações para a teoria e a prática, limitações do modelo e sugestões para pesquisa futura são também apresentadas. When implementing changes and innovations, organizations often have to deal with resistance to change. Maybe because few subjects pertaining to organizational transformation are so broadly and consistently covered in the popular literature, we may have been induced to believe we must know all about it. If we know so much, why resistance is still a major barrier to organizational transformation, and why so many change agents still strive to overcome it? In this article, we attempt to respond this question by questioning the predominant models of resistance and the assumptions of the several "recipe-oriented" approaches to deal with resistance in organizations. Our understanding is that such "recipes" are not particularly helpful because they use a model of resistance to change that was built upon several questionable assumptions, according to which resistance is a) a "natural", inevitable fact; b) malignant to the organization; c) employee-driven; and d) collective. Based on counter-assumptions to each of these widespread premises and on Psychology of Perception, a new Model of Individual Resistance to Change is proposed. The model represents the individual's perceptual process during organizational change, from exposure to stimuli until behavior adoption. The seven-stage model culminates in four possible outcomes: resistance, resistance overcoming, indecision, or change adoption. Implications for theory and practice, limitations of the model and suggestions for future development are presented.
Published: 2001

47. Conscious consumer behavior for products of high and low involvement: an experimental study with psychographic variables

Author: Celia Braga Dalla, Edson Roberto Del Fiori Junior, José Mauro da Costa Hernandez, and Nadia Kassouf Pizzinatto
Subjects: Consumption (economics), Green marketing, media_common.quotation_subject, Advertising, Marketing, Psychology, Altruism, Psychographic, Consumer behaviour, Statistical software, media_common
Abstract: This article focuses conscious consumption by analysis of psychographic variables of consumer behavior: altruism, liberalism, environmental concern and ECCB, besides tracing this profile through social-demographic variables: sex, age, income and education, offering, this way, important bases for green marketing actions. The study was operated as an experiment and the information was collected by an electronic questionnaire posted on the website of Qualtrics.com and data analysis was performed using the statistical software, using various techniques. The results show that the psychographic variables are more relevant than the social-demographic variables to explain the conscious consumer behavior. So, the contributions of this study reside in the suggestion of emphasis in advertising that have support in arguments based on psychographic variables, especially the more emphasized, such as altruism.
Published: 2013

48. ESCALAS E MÉTODOS DE ANÁLISE EM PESQUISA DE SATISFAÇÃO DE CLIENTES

Author: José Mauro da Costa Hernandez and Cláudia Maria de Oliveira Matsukuma
Subjects: Data set, Service (systems architecture), Snowball sampling, Geography, Planning and Development, Statistics, Data analysis, Customer satisfaction, Semantic differential, Development, Psychology, Marketing research, Data type, Social psychology
Abstract: Scales and analytical methods Abstract This study compares the use of three types of scaling methods (semantic differential, rank-order, and constant sum) and three types of data analysis methods (simple attribution of satisfaction, gap analysis, importance- satisfaction model, and multiplicative approach) for the measurement of services and products attributes satisfaction. The objective of the study is to discuss the use of different scales and data analysis tools by comparing the results provided by each of them. To test the hypotheses, data was gathered using an electronic, structured questionnaire and the snowball sampling method. The findings reveal that both scales and data analysis methods provided significantly different results. The conclusion is that scales and data analysis methods can influence the conclusions to be drawn from the same data set. Key-words: Consumer satisfaction. Client service. Marketing research.
Published: 2007

49. Valores de Puerto Rico

Author: Vicente Geigel Polanco and José Mauro da Costa Hernandez
Subjects: General Medicine
Published: 1945

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