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Title: Organizational structure of beach soccer in the Czech Republic and suggestions to its improvement Objectives: The main objective of this thesis is to create a series of suggestions to improve the activities of the organizational structure of beach soccer in the Czech Republic. To achieve this, it was first necessary to analyse this organizational structure by analysing the individual sequential managerial functions (planning, organizing, selecting and deploying staff, leading people and control). Methods: Internal documents analysis, semi-structured interview with the Chairman of beach soccer commission, Chief coach of the national teams and two players of beach soccer Results: The result of this work is a series of suggestions for improving beach soccer activities, namely in the areas of planning, communication and staff deployment. Keywords: organizational structure, non-profit-making organization, sequential management functions, sports organization, beach soccer

Title: Student's attitudes to non-traditional sports Objectives: The main aim of this thesis is to determine the attitudes of students of the Faculty of Physical Education and Sport of Charles University towards selected non-traditional sports. A secondary task is to identify ideal information channels for non-traditional sports and to write recommendations on how to popularize non-traditional sports. Methods: An electronic survey was used to investigate students' attitudes towards non- traditional sports. The results were expressed statistically using absolute and relative frequency methods. The whole research included a pre-survey which was used to select several non-traditional sports which were discussed more in the thesis. Results: As a result of the survey, some differences were found between active practice of non-traditional sports and watching them. At the same time, it was found that some of the selected non-traditional sports do not use social networks effectively, which should be addressed by the representatives of these sports if they want to increase the popularity of their sports in the country. The survey also showed that people are predominantly driven to practice these sports by social groups, and this should also be taken into account by the representatives of these sports. At...

Title: Knowledge and attitudes of UK FTVS students to disc golf. Aim: The aim of this bachelor's thesis is to find out what attitudes students of Faculty of Physical Education and Sports of Charles University have to disc golf and what awareness they have of the sport. Methods: The electronic survey method was used in this work. Through surveying FTVS UK students, data about their awareness of disc golf and their attitudes towards this sport were collected. Results: The research found that most students have a basic knowledge of disc golf. More detailed knowledge of this sport is less common. Students' attitudes are most often positive or neutral. Half of the students have experience playing. Keywords: Awareness, attitudes, disc golf, marketing research, Faculty of Physical Education and Sport

Název: Burnout Syndrome in Professional Team Sports Cíle: The aim of this study is to assess a prevalence of burnout syndrome and engagement in team professional sports and explore relationships between burnout and engagement and social resources and demands produced by teammates, coaches, and global sport environment and other selected variables (motivation, perfectionism etc.). Metody: The research was carried out by means of an electronic survey. The questionnaire was constructed from 7 separate questionnaires, each focusing on one of the selected predictors of burnout and engagement. It was distributed to professional male and female players of volleyball (extra-league), hockey (Chance League and 2nd League) and handball (extra-league). A total of 102 professional athletes participated in the study. The obtained data were processed using descriptive statistics and correlation and regression analysis. Výsledky: The results provide an overview of the relationships between burnout and engagement and the selected predictors, which are types of motivation, effort goals, perfectionism, coach-created motivational climate, and team cohesion. The general assumptions of the relationships of engagement and intrinsic motivation, and conversely burnout with extrinsic motivation and its related introjected...

Title: Study on satisfaction of employees with XXX service Aims: The objective of this thesis is to verify the satisfaction of employees of an unnamed company with a program from XXX company. Based on the opinions and comments, a recommendation will be proposed as to whether this service should continue to be offered to the mentioned employees in its current content, in a modified form or not to be provided to them at all in the future. Methodology: Methodology: In this phesis, I applied quantitative research via collecting on- line forms and qualitative research based on a thorough interview. The form filled in by employees of the payroll departement was based on the SERVPERF method. In order to understand the activites of XXX company, the interview was held with a person from the company's close management. Results: The results of the employee survey are captured in a clear graphical form and along with the help of charts. The data analysis revealed that the employees are extremely satisfied with the programme from XXX. On the other hand, several shortcomings emerged which led later to recommendations for modification of the service and extension of the cooperation between the two entities. Key words: Movement, programme for companies, surveys

Title: Differences in the level of aspiration and stress resistance in female floorball players of Tatran Střešovice Objectives: The main aim of this research is to contribute to the search for a relation between the level of aspirations and performance in athletes. Furthermore, whether there is a difference in stress resistance in female floorball players of different ages. The general aim is to contribute to the current knowledge base in this area with new partial results based on the implementation of my own research investigation. Methods: The TATSO test was used for this research. The author of this version of the test is Janák, who modified the original test by Hošek from 1979 into its current form. The test measures the level of aspiration, resistance to stress and psychomotor tempo. The test is suitable for group investigations, but personal presence is required (it cannot be distributed electronically). It is a pencil-and-paper type of performance test. Results: I found that the older group of female floorball players had higher aspirations compared to the younger group, so the first hypothesis was confirmed. The second hypothesis, which states that the older group of female floorball players have higher load resistance, was not confirmed, as my research showed that both groups have the...

Title: Possibilities of improving the service of a selected company Marketing research of customer satisfaction Objectives: The purpose of this diploma thesis is to create a proposal to improve the Surf Camp in Portugal in the upcoming season. The evaluation of current customers satisfaction was achieved through both the standpoint of its customers as well as its management. Methods: Both qualitative and quantitative methods were used to evaluate the customers satisfaction. The main research methods used were questionnaire surveys, an interview using the instruction with the company's owner and employ and internal data analysis. Results: The results of this diploma thesis are shown in graphs, tables and classification crosses. The data obtained helped to identify opportunities for improvement, and based on them, suggestions and recommendations were made to improve Surf Camp in Portugal. This proposal was submitted to the Surf Camp management. Key words: Services, customer satisfaction, sports marketing, GAP model.

Title: Athlete's Dual Career in Czech republic Objectives: The main aim of this thesis is to suggest an appropriate arrangement for program of the Czech Olympic Committee "Dual Career" and for the development of dual career issues in the Czech Republic. Methods: There was used secondary and primary sources in this thesis. The secondary sources stem from publicly available sources such as official website, annual reports, or previous research. As a primary source was used qualitative method of in-depth interviews with Czech athletes Lucie Charvátová, Ondřej Synek and program' manager Kateřina Neumannová. There was also used SPLISS research to characterize the current situation. Results: It was founded out the Dual Career has a great potential. However, there are currently insufficient financial and human resources for reaching the bigger part of the focus group. There was suggested the arrangements for improving the issue of dual career in this thesis. Czech society needs the implementation of changes at the legislative level. Also, there was recommended to establish cooperation with more universities and organizations offering employment to athletes. Keywords: athletes' career, transition of athlete's dual career, dual career

Title: Organization of voluteers at the RunTour running series Objectives: The main objective of this diploma thesis is to evaluace the satisfaction of volunteers and organizers with the volunteer program on the running series RunTour and to suggest possible recommendations for its improvement. Methods: As part of the qualitative survey, the method of in-depth interviews was used, which took place with the coordinator of the volunteer program and with the heads of selected sections. Furthermore, a quantitative method of electronic interrogation was applied. The research was complemented by observations made by the author of the thesis, who personally participated in all races. Results: The research shows that most volunteers and organizers evaluate the volunteer program very positively. However, research has identified several areas where there is room for improvement. These are the areas of organization, communication and refreshments. Keywords: running, volunteering, volunteers management, satisfaction, sport events, organization

Title: Employment of former fighters on the labor market Objectives: The aim of the diploma thesis is to research the employment of former professional fighters instance disciplines onthe labor market and to create recommendations for their employment on the labor market after the end of their sports career. Methods: Primary data collection was needed to fulfill the main objective of the thesis. The research used a quantitative method, specifically a questionnaire survey. An electronic questionnaire, which was distributed among former professional fighters, then provided the obtained data necessary for the subsequent interpretation of the results. In addition, the obtainedresults were enrichedwith a qualitative method,inthe framework of which structured interviews were also conducted with former professional fighters. Results: Employees from the ranks of former fighters are a specific group of employees who often enter the labor market with insufficient experience. The obtained results show that ex-wrestlers are competitive on the labor market compared to other employees due to the distinctive and specific personality traits and competencies acquired within the sports career. At the same time,the results show how important earlypreparationfor future working life is. Employers should be aware of the...

Title: Analysis of social networks of NHL clubs Objectives: The aim of this thesis is to analyze content of social media posts from NHL clubs. Based on that I will establish recommendations which content should be published on each social media for other ice hockey clubs. Methods: In my thesis I used these methods: content analysis, statistical methods. I collected data from social media and wrote them in prepared tables. Data were collected from four social media platforms from five NHL clubs. Statistical methods helped for interpretation and for establishing recommendations. Results: With categorization of each post published by NHL clubs on each social media platform I could establish recommendations which content should be published on each social media. Keywords: social media, NHL, Facebook, Twitter, Instagram, YouTube, content analysis

Title: Diagnosis of personality characteristics in head coaches of a selected sport Objectives: The aim of this work is to diagnosed and interpreted selected personal characteristics of head coaches (sport managers) of selected sports. The second aim is to identify significant testing differences between the head coaches of selected sports: sports managers and "other " managers Methods: To achieve the objectives, in the empirical part of master thesis was used quantitative research in the form of standardized tests to dynamics-aspiration- TDA and Eyseneck's personality questionnaire. In the dynamics of aspirations were evaluated and interpreted these personal dimensions: psychomotor pace aspirations and values of mental resilience. In Eyseneck's personality questionnaire two main dimensions of personality: neuroticism and extraversion were evaluated and interpreted.Furthermore, the value of the "lie score "was evaluated and the type of personality temperament was determined. The statistical method T-test was used to identify significant differences among the research groups. The results were interpreted by using graphs and verbally. Results: The average values of personality characteristics of the research group differed with the average values of personality characteristics of the thesis test...

Title: Study of satisfaction of Czech beachvolleyball championship participants compared to analogous foreign tournaments Aims: The main aim of this diploma thesis is to determine satisfaction of beach volleyball players with the Czech beachvolleyball championship in Opava 2020 in comparation with foreign tournaments. Following these results recommendations and advice for improvement of the Czech beachvolleyball championship are proposed. Methodology: The main methods used in this thesis are electronic questionnaires and semi- structured interviews. Creation of the questionnaire was inspired by the SERVIMPERF method and Brady's model. The questionnaire was investigating 26 attributes overall. The data set consists of players from Czech's beach volleyball's national team. Interviews were conducted with two national team players, and the aim was primarily to add to the information obtained from the electronic questionnaires. Results: The obtained data is interpretated via graphs, mostly by cross-tab classification and tables. These data showed that the players were not content with the vast majority of investigated attributes of the 2020 Czech beachvolleyball championships. Comparatively, the foreign tournaments are in most of the attributes satisfying. In the resulting comparison the foreign...

Title: Specification of criteria for the selection of football talents in Sport Invest agency Objectives: The main aim of this work is to compile a shortlist of the most important criteria, according to which it is possible to select football talents in the U15 category from the perspective of the representative agency. Methods: Qualitative research methods were used to create the shortlist of the most important criteria in the selection of football talents. The shortlist of criteria that are followed when selecting the talents was determined by using a semi-structured interview with professional coaches. It was consequently narrowed by scaling each criterion into the final form of the most important criteria for the identification of football talents in the U15 category. Results: The result of the bachelor's thesis is the compilation of a shortlist of criteria that will support the identification of football talents in the U15 category. Based on semi-structured interviews with professional trainers, 94 criteria were identified. By using the scaling method, 20 of the criteria were determined as monitored for individual football positions and considered to be significant by interviewed coaches. For example taking the ball, tactical behaviour in the defensive phase, communicativeness or attack...

Title: Marketing Research of Customers' Satisfaction with the Services of Specific Bases of a Selected Company Objectives: The aim of the diploma thesis is to conduct a marketing research of customers' satisfaction with the services of specific bases of a selected company. Based on the results of the survey, create incentives to improve services, which will contribute to strengthening customer satisfaction with the services of these bases. Methods: Qualitative and quantitative research was used in the diploma thesis. Quantitative research, which focused on client satisfaction with services, was conducted in the form of written and electronic surveys. Qualitative research, which served to deepen the research, was carried out in the form of several semi-structured interviews with employees of the selected company. Results: For clear processing of results, mainly modified classification crosses are used, as well as tables and graphs. A modified version of the differential analysis is also used in the evaluation. The results show that the customers of specific bases of the selected company are relatively satisfied with the services. They are most satisfied with the opening time, availability of staff, willingness and performance of the staff. The research also found a number of sufficient reserves or...

Title: Knowledge and attitudes of UK FTVS students to equestrian sport Aim: The aim of this bachelor thesis is to discover the awareness students of UK FTVS have of equestrian sport and find out how they percieve the equestrianism in general. Based on the results of the research, certain reccomendations will be made for Czech equestrian federation on how to improve the current state of knowledge among students. Methods: The method applied in this thesis is based on electronic questionnaire, Through questionnaire were collected data which will carry useful information about general awareness of the students about equestrian sport, its disciplines, passive or active interest in the sport and attitudes they have of equestrianism. Results: The research showed that students of UK FTVS have basic knowledge of the equestrian sport, but they are lacking broader information about the sport. Students don't follow equestrianism on regular basis and according to majority of students it is a financially demanding activity, which is also hard to reach. Although, most of the students expressed an interest in trying equestrianism if they had a chance. The recommendations were made to improve the knowledge of equestrian sport and the attitude most of the students possess. Keywords: knowledge, attitude,...

Title: Perspectives of lacrosse tournament organisation Objectives: The main objective is analysis of the previous editions of the tournament organised by SK Lacrosse Jižní Město, and coming up with suggestions on how to improve it in the following years. Methods: Case Study is a method used for conducting the survey. Data is collected through documents analysis and semi-structured interviews. Based on the collected data, analysis of the internal environment is carried out. Results: Winter lax cup is a well organised event for it's size with a potential to grow and annual profit. His biggest virtue is the modern sport hall where the tournament takes place. However his weak factor is small support of the event from sponsors. The biggest danger for the tournament organisation is taking over the hall by floorball teams. Keywords: organizing, sport, communication, sports event, management, case study, analysis of the internal environment, lacrosse

Title: The Competency Profile of the Golf Coach Objectives: The main aim of this thesis is to create the competency profile of an ideal golf coach with focus on adult recreational players. It was based on the identification of the most important competencies from two perspectives, namely coaches and their clients. Methods: The thesis combines qualitative and quantitative methods. According to the expert literature studies, previous researches and interviews with the professional golf coaches was created a list of four competency groups needed for quality work of golf coach. Coaches and players evaluated the importance of individual competencies by eletronic questioning. For clarity, the individual competencies are divided into four groups, specifically to character traits and features, abilitites and skills, education and knowledge, other professional attributes. Results: In the thesis is created the competency profile of the ideal golf coach focusing on adult recreational players, which includes 20 competencies from all competency groups: character traits and features, abilities and skills, education and knowledge, other professional attributes. Profile contains the following 20 most important competencies that an ideal golf coach should have: ability to explain and demonstrate, knowledge of golf...

Title: Customer satisfaction with services of Avalon fitness center Objectives: The main goal of this diploma thesis is to determine customer satisfaction with the services provided by Avalon fitness center through the SERVPERF questionnaire. Based on the results, make changes and propose recommendations that should lead to improved quality of services in the Avalon fitness center. Methods: A modified SERVPERF questionnaire method was used to determine customer satisfaction with the services in the Avalon fitness center. This questionnaire measures the actual perception of the quality of services provided. In addition to the questionnaire survey, semi-structured interviews were conducted to deepen the issue with management, trainers and selected customers of the fitness center. Results: The results of the questionnaire survey are shown using graphs and tables. It is clear from the results that the customers of the Avalon fitness center are very satisfied with the services provided. Customers are most satisfied with the opening hours, equipment, provision of services at the agreed time and coaches. On the contrary, they negatively perceive the cleanliness of the background, the behavior of the receptionists, lockers in the locker rooms and updating the schedule. Keywords: customer satisfaction,...

Title: Marketing mix of sports studio Objectives: The aim of this thesis is to analyse the current marketing mix of the GoMango sports studio. The data gathered from the analysis are used to suggest posible adjustements of the present marketing mix to atract more customers. Methods: In this thesis the evaluation of the present marketing mix was conducted through the marketing research. Both quantitative and qualitative methods were used. For the quantitative part semi-structured questionnaire was used. For the qualitative part informal interview was conducted with the manager of GoMango studio. In order to identify potencial strengths and weaknesses, opportunities and threats SWOT analysis was carried out. Results: The evaluation of the marketing mix of the GoMango studio was very positive. The outcome of the reseach indicated that only a couple of changes in certain areas are needed. Changes of the following elements of the marketing mix were proposed: product, promotion, process and presentation. As for the part of product the studio was suggested to increase frequency of highly attended group fitness classes and to decreace frequency of the less attended ones. As for the promotion part the studio was recommended to adjust content and design of websites and facebook profile. In terms of process...

Title: Analysis of coherence of sports diplomacy in the Czech Republic in comparison with Hungary. Objectives: The aim of the bachelor's thesis is based on the information obtained and analyzes to find out how institutions in the Czech Republic and Hungary use the organization of large sporting events to present in the field of sports diplomacy. Methods: The bachelor's thesis used qualitative methods, which were used to obtain the necessary data. It was both an analysis of secondary data, which was performed from internal sources, which were provided for the purposes of this work, and unstructured interviews, which were used to communicate with selected members of the Czech and Hungarian Olympic Committees. All these methods were finally completed and the collected data were applied to the comparative analysis. Results: The results of the work prove the high degree of presentation of the state brand through the organization of an international sporting event in both cases of EYOF. At the same time, the results show that Hungary was able to use more elements than the Czech Republic to present its brand. However, in none of the examined cases was the maximum use of all aspects included in the comparison for the presentation of the state brand. Keywords: sport diplomacy, nation branding, partaker,...

Title: Attitudes to the merger of floorball clubs IVANTI Tigers a START98 Kunratice Objectives: The main goal of this thesis is to find out the attitudes and perception of respondents to the merger of floorball clubs. More specifically, the women's team Ivanti Tigers as a defunct association with the male team Start98 Kunratice as a successor association. The partial goal is to propose recomendations that will make it easier for members and supporters of the club to accept changes. Methods: In the survey, were used both quantitative and qualitative methods. The quantitative method, during electronic questioning, where the members of the club, coaches and parents across all categories were selected as respondents. The survey concerned only members of the defunct association. A semi-structured in-depth interview with the representative of the Tigers club management was chosen as a qualitative method. Results: The survey found the attitude of respondents to the merger and their overall perception of the project. At first, the results revealed that these attitudes were very negative, mainly due to a lack of communication between members and management. After clarifying the vision and basic information, the view of the merger changed. The loyalty to the club appeared, and in the end, the respondents...

Title: Competence profile of a women's football coach Aims: The main aim of the thesis is to create six competence profiles of a women's football coach, from the perspective of players, coaches, adult players, adolescent players, lower division players and upper division players. A partial aim is to compare the importance of individual competences for the aforementioned groups of respondents. Methods: The thesis used quantitative research methods. After reviewing professional literature, a list of three groups of 55 competences necessary for the work of a women's football coach was compiled. By means of an electronic questionnaire, women's football coaches and female football players in all adult and adolescent divisions were asked to assess the importance of individual competences. The questionnaire had a total of 424 respondents. Results: Six competence profiles of women's football coaches were created in the thesis, according to players, coaches, adult players, adolescent players, lower division players and upper division players. These competence profiles include competences from all competence groups; personality traits, abilities and skills and coaching and professional aptitude. The greatest differences were found between coaches and players, where players consider fairness, knowledge of the...

Title: Marketing recruitment campaign of new members to the club TJ Vodní Stavby Praha - Zelený pruh Objectives: The aim of this bachelor's thesis is the analysis of previous recruitment campaigns and the creation of a new comprehensive marketing promotion for the club of rhythmic gymnastics TJ Vodní Stavby Praha - Zelený pruh with the intention of increasing the membership base and awareness of the club. Methods: The bachelor thesis is based on the analysis of secondary data associated with the researched club (number of members, evaluation of flyers from past years, club social networks and website). Next part was quantitative method of personal interviewing of parents of participating children in order to find out the feedback of resources used to promote recruitment. and comparison of recruitment strategies of other local clubs. Results: After analysing the secondary data of the club, it was found out how many members had been added after each recruitment and what the recruitment contributions looked like. Furthermore, the number of website visits for the month of September since 2015 was examined and subsequently compared. Using this data, a campaign for 2020 was created and shared on several channels. In the end, feedback was provided in the form of quantitative investigation of newcomers to...

Title: Competency profile of a beach soccer coach Objectives: The main goal of the thesis is construction of two competency profiles. First one is constructed from the perspective of players and second one from the perspective of representatives of beach soccer clubs. Subsequently, these competency profiles are compared and linked to the results and brief recommendations, which aim is to help in the future selection of coaches. Methods: The thesis uses two main methods, which are electronic questioning and semi-structured interview. As part of the electronic survey, a questionnaire was created and distributed to respondents via e-mail or social networks. Results: The results revealed that there are certain similarities between the competencies that players and club management consider important, which can be used to better selection, evaluation, rewarding and developing coaches. Competence profiles and a special scheme have been created, which are the main output of the thesis and thus represent the greatest benefit. Keywords: personality predispositions, abilities, skills, competency model, coach

Title: Organisation of lacrosse tournament Objectives: The main objective is analysis of the previous editions of the tournament organised by SK Lacrosse Jižní Město, and coming up with suggestions on how to improve it in the following years. Methods: Case Study is a method used for conducting the survey. Data is collected through documents analysis and semi-structured interviews. Based on the collected data, SWOT analysis and Porter's five forces analysis are carried out. Results: Winter lax cup is a well organised event for it's size with a potential to grow and annual profit. His biggest virtue is the modern sport hall where the tournament takes place. However his weak factor is a big difference in qualities of participating teams. The biggest danger for the tournament organisation is taking over the hall by floorball teams. Keywords: organizing, sport, communication, sports event, management, case study, SWOT Analysis, Porter's Five Forces Analysis, lacrosse

Title: Parents' satisfaction of selected sport clubs work with children. Objectives: The main objective of this bachelor thesis is to determine parents' satisfaction of selected sport clubs work with children. Methods: In this thesis there was used a quantitative method of data collection based on a questionaire. Results are shown graphically. Results: Results of this thesis say that parents whose children are in the volleyball club are more satisfied than the parents of the children in the football club. Keywords: customer's satisfaction, questionaire research, SERVQUAL, marketing research, football, volleyball

Title: Competency profile of football coach of women team Objectives: The aim of this work is to create a competency profile of women's football coach from the perspective of the women's football players. Methods: To achieve the aims of this work were used study of literature dealing with the issue of coaching, competencies and specifics of the female organism. The obtained data were supplemented and modified on the basis of informal interviews with women's football players. A 5-point Liker scale was chosen to assess the importance of individual competencies. Respondents were women's football players. They were asked about the importance of competencies by social networks. Results: The result of this work is a competency profile of a women's football coach which contains the most important competencies divided into several groups. Keywords: coach, competency, women's football, competence profile, evaluation

Title: Pupils' Attitudes to Physical Education at a Primary School in Slaný Objectives: The primary aim of this study is to find out how pupils of the chosen primary school in Slaný perceive PE and to determine factors, which influence their attitudes. Methods: The study took place at a chosen primary school in the city of Slaný and 99 pupils from 6th to 9th grade took part in it. The children were asked to complete an electronic questionnaire consisting of 23 questions, which was loaded to the website of the lower secondary school department. Before publishing, the questionnaire was consulted with the head of this bachelor thesis and verified by a few other people. For the theoretical part, some secondary data from professional articles, literature and websites were collected and analysed. Results: According to the results, most children have a positive attitude to PE. It brings them joy and relief from sitting at a desk as in the other subjects. There are also pupils, who have negative feelings about PE. Not all the students have the same skills and aptitudes in sports and those who are not as good at some activities have certain struggles during the classes. Their motivation is affected mainly by the fact that they are evaluated for their performance and can get a poor grade. Keywords:...

Title: Interpersonal relationships and team roles of RC Mountfield Říčany Objectives: The main goal of the thesis is to to find out the current interpersonal relationships in the male A team of RC Mountfield Říčany and possible comments or complaints on current situation. The thesis should help head coach to determine interpersonal relationships and team roles of the players. It should help him with leading the team, possibly to consider qualified decisions about personal changes. Methods: The pain part of the thesis was done by a quantitative method - an anonymous questionnaire which was distributed to the players. Also, there were used two semi-structured interviews which is a qualitative method. Results: The results bring mostly positive information about the current interpersonal relationships among the team. Also, there were discovered areas where players are seeking an improvement and a change. Especially, young players would like to unite the team across the groups of different age. The thesis revealed three main informal leaders who it can be work with on bringing the team moretogether. Key words: interpersonal relationships, team roles, rugby

Title: Marketing communication of the betting agency Sazkabet Objectives: The main goal of this thesis is to design a marketing communication, that will help to retain existing customers and to address new ones who belong to target group. Methods: There were used qualittative methods in this thesis. Specifically, there were three semi-structured interviews with employees of the betting office Sazkabet, who work with individual marketing tools. An analysis of texts, documents, websites and social media was also used. Results: The analysis found that the betting agency Sazkabet does not use all marketing tools as effectively as it could. I suggest to the company specific improvements in advertising, sales promotion, digital marketing, influence marketing and sponsorship. Likewise, I recommend a plan for the use of individual marketing instruments for 2021 Keywords: Marketing communication mix, odds betting, hazard, Sazka a.s.

Title: Attitudes and awareness of students UK FTVS about darts Objectives: The main goal of this bachelor thesis is to find out attitudes and awareness of UK FTVS's students about darts. There are also other goals - testing students's knowledge about darts and description of darts' history and culture. Methods: As far as research, quantitative method of questionare survey was used. Students were asked to answer eighteen questions which were based on operalization and approved pilotage. The other used method was in-depth interview. Topics of the problematics were discused on the basis of half-structured interviews, led by qualified experts. The working out of theorethic part was done by studying of specialized literature and internet pages or articles and also by information from interviews with experts. Results: The survey showed the majority does not understand darts as a professional sport but as a kind of entertaiment, Almost everybody has already played darts and more than half would take part in some tournament. Students seem to have quite good knowledge about darts as well. The results revealed certain interest of students in darts, slightly above-average awareness and mostly positive attitude. Keywords: darts, sport, attitudes, awareness, students

Title: Marketing research of customer satisfaction in selected Winter Hall Objectives: The main aim of the diploma thesis is to evaluate the satisfaction of visitors of public skating with the services provided at the Ludvík Košek Winter Hall in Turnov. On the basis of the results, suggestions and recommendations were developed to improve services. Methods: In the empirical part of the diploma thesis, quantitative-qualitative research was used. A written and electronic questionnaire designed for the stadium visitors was made in order to find out the satisfaction of the public skating visitors with the services provided at the Ludvík Košek Winter Hall in Turnov. Futhermore a semi-structured interview was conducted with the manager and semi-structured interviews with the stadium visitors were conducted to deepen the research. Results: The results of the research are represented by tables, graphs, classification crosses and diagrams. The results show that the stadium visitors are quite satisfied with the services. Visitors are most satisfied with the location of the stadium, the cleanliness of the lobby and reception. On the contrary, the worst rating is the opening hours and refreshments. The most important aspect for them is the quality of the ice surface and the cleanliness of the lobby and...

Název: Postoje fotbalových fanoušků SK Slavia Praha a AC Sparta Praha k agresi na stadionech Cíle: Hlavním cílem této bakalářské práce je zjistit postoje fotbalových fanoušků Slavie Praha a Sparty Praha k agresivním projevům při fotbalových utkáních, a porovnat postoje těchto dvou skupin. Metody: V této práci je využita metoda kvantitativního dotazování, která byla provedena prostřednictvím elektronického dotazování fotbalových fanoušků klubů SK Slavia Praha a AC Sparta Praha. Dotazník byl vytvořen pouze pro účely této práce. Teoretická východiska byla zpracována na základě studia odborné literatury. Výsledky: Obě skupiny fanoušků mají velmi podobný názor na agresi. Neshledala jsem významnější rozdíly. Pyrotechnika podle větší části fanoušků k zápasu patří. Přestože fanouškům některé projevy vadí, bezpečnější opatření by nezavedli. Klíčová slova: fotbal, agrese, podpora týmu, reakce fanoušků

Title: Economic impact of the 2018 Winter Olympics in Pyeongchang Objectives: The aim of this thesis is to determine economic impact of the 2018 Winter Olympics in Pyeongchang. Futhermore, this thesis finds out how the former host cities use Olympic venues, then compared with host cities and Pyeongchang. Methods: To determine economic impact of the Winter Olympics was used analysis based on study of various documents and websites. Also was used prognostic and comparative research to predict impacts and to make comparison across host cities. Results: The 2018 Winter Olympics in Pyeongchang was successful. By hosting the Olympics, transport infrastructure and the image of the country and Korean companies were improved, New buildings were constructed and invigorated the economy and tourism as well. However, negative impacts are shifting of people from Pyeongchang to next larger city, justification for using national money caused the increase of the national debt and the undecided plan of post-olympic use of venues. A recommendation was also made. Keywords: Olympic Games, host city, hosting the Olympic Games, Pyeongchang

Title: Marketing Research of the Skechers Brand Value Perception Objectives: The aim of this study is to determine, with the use of the marketing research, how the (Skechers) brand is perceived by athletes; and then, based on the research results, to propose measures for increasing brand awarness, its popularity and marketability. Methods: Methods used in the work were following: marketing research in the form of an electronic survey (quantitative method, primary), method of data collection and their analysis (secondary) Results: From the results of the resesarch we can conclude that the products made by Sketchers are percieved by the users as affordable, comfortable and resistant. As far as their assets are concerned, we can list a quality of their products and used special technology. Hovewer, the company doesn't seem to be percieved neither as extraordinary, unexpendable nor fashionable. Keywords: brand, perceived value, marketing research

Title: Marketing communication of shop and e-shop Sporticus Objectives: The main objective of this master's thesis is to analyse and evaluate marketing communication of shop and e-shop Sporticus. Based on the acquired knowledge, then propose adjustments to streamline the already established activities in the field of marketing communication and at the same time present new measures and opportunities that should contribute to exploiting the potential and further development of shop and e-shop Sporticus. Methods: Qualitative research methods were used for the analysis of marketing communication. Specifically, a semi-structured interview with the shop owner, sales manager and administrator of e-shop. Selected internal documents and statistics (Heureka, SEO test, Facebook, business results) were analyzed. The selected method was accompanied by the participant observation, because the author has been regularly in direct confrontation with development of shop and e-shop Sporticus since September 2016. Selected methods provided the author evidence for designing appropriate changes and measures. Results: The evaluation of marketing communication revealed mostly positive results, which correspond to predominantly positive ratings in online shopping comparison engines. The qualitative methods helped to...

Title: Interpersonal relationships and attitudes of a basketball women team Objectives: The main aim of this work is to explore interpersonal relationships in women basketball team and after that giving a feedback to the head coach of this team. The next goal is to briefly outline suggestions for players for improvement in the area of communication, relations and training process. Methods: I used a variety of methods in my thesis, the most relevant of which are the questionnaire methods or for example the sociogram method and interview. Results: The results of my work revealed both positive and negative aspects. The thesis shows that many things can be improved in this team, for example relationships and qualities of each player. On the other hand, many of the relationship connections are mutual and many of the players are aware of her roles in this team. Keywords: sociometry, women basketball, interpersonal relationships, questionnaire

Title: Sports activities as one part of employees benefits Objectives: The target of my bachelor study is to explore an approach of employees of one not specified governmental organization to employees benefits and to their interest in sports activities as one part of employees benefits. Methods: To achieve the main target of the bachelors study it was necessary to collect primary data.The research has used a quantitative method, namely the questionnaire investigation. The electronic questionnaire sent to the employees of one not specified governmental organization has then become a source of necessary data for following results interpretation. Results: Employees benefits are an integral part of non-financial rewards of employees. At the same time the benefits represent an important tool for employers to increase their competitiveness on a labour market. Achieved results present that the benefits from sports sphere are also appreciated. But, the employers must in both cases adapt an offer of possible benefits to employees preferences and wishes, as well as to recent trends as much as possible. Keywords: employer, employee, reward, leisure time, motivation, sport

Title: Awareness and attitudes to volleyball at a grammar school in Prague 8. Objectives: The main aim of this work is to find out what awareness and attitudes have students of the last two years at a selected grammar school in Prague 8, as a city district with a large volleyball settlement. In addition, general knowledge of volleyball and knowledge of the rules of this sport are examined. To assume not so much interest in volleyball, the next goal is to find out what sport predominates over volleyball among student, if they are already involved in someone. One of the goals is a certain recommendation for clubs based in the given territory how to work with this issue. Methods: For this work the main method of research was the method of quantitative, more precisely written questioning. The questionnaire created solely for this work provided data that identified interest in sport as such, about volleyball and knowledge of this sport. Results: The results showed that most students at the selected grammar school in Prague 8 don't follow the events around volleyball very much, so they don't even know the volleyball surroundings. However, awareness of volleyball in the area is high and they know the basic rules just as well. Students maintain a positive attitude towards volleyball and, compared to other...

Title: Research of customer satisfaction in Prague gyms focused on kettlebell exercises Objectives: Main goal of the Bachelor thesis is to find out the customers'satisfaction regarding group sessions and other services provided by Železná koule gyms. Based on information gained from customers' feedback, recommendations for the improvement of Železná koule operations have been prepared. Methods: In terms of work there was a quantitative research based on electronic survey. Research results were collected and shown through pie and bar charts. Results: The research shows that the clients are satisfied with the services provided by both Železná koule gyms in Prague. In areas where Železná koule was shown to require improvement many solutions have been proposed for the benefit of the owner. Keywords: sport service, marketing research, clients, surveys

Title: Research of service quality of selected fitness center Objectives: The main goal of this thesis is to identify the problematic areas of services provided by the selected fitness center and define specific proposals and recommendations for the management of the organization leading to the improvement of customer service. Methods: Research service quality of selected fitness center was used the modificated SERVQUAL questionnaire for sport services in Czech republic. This questionnaire compares the expected quality of services in an excellent fitness center to the actually perceived service quality in the selected club. The data collection took place in the period from February 2020 to March 2020. Results: Based on the analysis of the service quality, it seems that the offered quality of fitness centre services is at a relatively high level. However, the research also identified some shortcomings in the individual indicators and found room for improvement. According to the identified shortcomings, recommendations and other steps were proposed to the fitness centre, which should contribute to even better services. Keywords: sport, fitness, services, marketing mix, quality, SERVQUAL

Title: Attitudes and knowledge of UK FTVS students to mixed martial arts. Objectives: The main aim of the bachelor thesis is according to found information to define relationship and knowledge about mixed martial arts (MMA) by students of UK FTVS. Methods: Attitudes and knowledge to MMA were found by quantitative method of electronical questioning. The method of document analysis was used to create the theoretical part of the work. Results: According to the research results, men are more interested in MMA than women. Also man fights are being taken more positive than women fights. The biggest reach has MMA on the internet where from most of people know it. Keywords: MMA, attitudes, knowledge, research, relationship, popularity

Title: Attitudes of UK FTVS students toward esports. Objective: The main aim of this thesis is to identify what attitudes students of Charles University have to esports. We will also discuss whether the students would accept esports as one of the Olympic disciplines, and if esports are even perceived as a full-fledged sport. Methods: The method used for the bachelor thesis was quantitative questioning. Data were obtained by using an electronic questionnaire. Results: The results point to the penetration of esports into the consciousness of students. This is confirmed by the high overall know-how in the foreign and also domestic esports scene. Students attitudes towards esports are relatively neutral. The opinion of the students for the inclusion of esports in the Olympic Games was negative, because according to the research, they do not perceive esports as a full-fledged sport. Keywords: esports, olympic games, esports players, games, sport

Title: Marketing Customer Satisfaction Research in chosen company Objectives: The aim of this bachelor thesis was to find out, by means of marketing research, the customer satisfaction with the 20min Fitness services offered. The opinions and comments received served for working out a proposal to improve the services offered. The proposal will be presented to the management of 20min Fitness. Methods: Quantitative research in the form of written and electronic questioning was conducted to determine the customer satisfaction. Results: The results of the research are shown by using graphs and tables in the analytical part. The results of the survey revealed some shortcomings, but in general, the customers are satisfied with the services provided. Keywords: Sports marketing, services, sports services, customer satisfaction, marketing mix of services, marketing research

Name: Attitudes and awareness of tax havens among students of Charles University FPES majoring in PES and MNG Target: The aim of this bachelor thesis is to find out attitudes and awareness of tax havens among students of the Faculty of Physical Education and Sport of Charles University, namely between the field of Physical Education and Sport and the field of Physical Education and Sport Management and compare possible differences in answers that will be collected based on quantitative research. The contribution of this work will be to learn whether there is a difference in attitudes and awareness of tax havens among students of sports and economics and whether students are even interested in learning more about this problem. Methods: The thesis uses the method of quantitative research, namely electronic questioning, whose aim is to determine the attitudes and awareness of at least 40 students from each field. The sample of respondents was thus determined by the partially influenced selection. Results: Research on attitudes and awareness of tax havens among students of two different fields of study at Charles University FPES has shown that Management students have greater awareness and also a more negative attitude to the problem. On the other hand, students of Physical Education and Sport have...

Title: The competency profile of the coordinator of volunteers at a sports event Objectives: The main aim of this thesis is to create the competency profile of the coordinator of volunteers, primarily from the perspective of volunteers, for the needs of organizers of sports events especially in the Labe aréna Račice. The secondary tasks are to create the same profile from the perspective of managers, then from the perspective of volunteers and managers and to compare those particular perspectives. Methods: The thesis combines qualitative and quantitative methods. Based on expert literature studies and interviews with the coordinators of volunteers and other managers of sports events a list of competencies necessary for the effective work of the coordinator of volunteers was created. Then the importance of individual competencies was evaluated by written questioning of volunteers at the 2019 Junior and U23 Canoe Sprint European Championships. Results: The created competency profile includes 20 competencies that were evaluated by volunteers as the most important ones. These are competencies falling into the competency group personal characteristics: positive, trustworthy, responsible, diligent, friendly, mentally resistant, with natural authority, rational and calm. From the group skills, abilities,...

Title: Care of foreign players in Czech basketball Objectives: The main goal of this bachelor thesis is to understand the difference in care for foreign players at selected clubs of the Kooperativa NBL. Methods: A qualitative research method of personal interviews is used in the practical part of the bachelor thesis. The respondents are foreign players playing for Czech teams and also the management of the club. Interviewing took place in March 2019. In total 15 interviews were conducted. Results: The outcomes of the research are processed by comparative analysis in the fifth chapter of this work. According to the results the care of foreign players differs mainly in access to foreign reinforcements. The majority of players confirmed that the terms of the contract are being respected. We have noticed that the teams in the first half of the table tend to choose experienced players while the bottom for financial reasons elects rookies. Keywords: basketball, globalization in sport, migration of athletes, care of players, care of employees