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The purpose of this study was to examine the effect of tourism motivation on the value and satisfaction of the autocamping tour. The study also examined the moderating effect of gender on the relationship between value of tourism motive. This research was conducted using data collected from 237 respondents of autocamping customers used at least more than 50 tent sites. First, the deviation of tourism motivation, participation in camping activity, and familism have positive effects on the value of use. Second, the use value has a positive effect on satisfaction. Third, the effect of the deviation of tourism motivation and familiality on the value of use was found to have a moderating effect according to gender.

Purpose This study aims to propose an extended framework to design a profitable exhibition booth environment (i.e. boothscape) that fosters attendees’ at-show experience and after-show purchase intention. Design/methodology/approach Survey-based data were collected from attendees who visited one of the five major exhibitions at leading convention and exhibition cities in Korea. Structural equation modeling was used to examine which features of boothscape are more influential in improving attendees’ at-show experience and after-show purchase intention. Findings Empirical results revealed that booth design, product variety and assortment and entertainment exert a significant impact on attendees’ emotional and cognitive experiences at an exhibition. On the other hand, booth personnel exclusively influence attendees’ cognitive experience. A better chance of after-show purchase incident can be obtained by reinforcing both emotional and cognitive experiences. Research limitations/implications Although emotional and cognitive experiences are two of the most compelling types of at-show experience, future studies can consider mediating roles of other experiences to better understand the complex mechanism of attendees’ at-show experience. Moreover, it is worthy to examine the moderating effects of attendees’ characteristics, as Bitner (1992) argued that individuals have different perceptions of the surrounding environment based on personal and situation variables. Originality/value This study provides empirical evidence on the under-explored research area of boothscape. Researchers and exhibitors can learn that both context and content of boothscape should be taken into consideration to create a more holistic at-show experience. In return, attendees can have long-lasting memories of exhibitors and products for future purchase. This new insight can serve as inspiration for researchers and exhibitors to shift paradigms from service- to experience-oriented to improve long-term exhibition performances.

PurposeThe purpose of the present study was to examine whether and how the perceived organizational support (POS) influences emotional labor and the relationship between emotional labor and flight attendants' outcomes.Design/methodology/approachStructural equation modeling analysis provided support for the hypotheses from a sample of 256 flight attendants in South Korea.FindingsThe results showed that POS has a positive effect on deep acting. Furthermore, it was found that surface acting has a positive influence on emotional exhaustion, whereas deep acting has a negative influence on emotional exhaustion. In addition, emotional exhaustion has a negative influence on organizational commitment, while organizational commitment has a negative influence on turnover intention. Furthermore, POS moderated the relationship between deep acting or surface acting and emotional exhaustion.Originality/valueThe current study broadened the conceptual work and laboratory studies in emotional labor by examining the role of POS on emotional regulation strategies related to emotional exhaustion. In addition, this study sheds new light on customer service management within the airline industry by examining flight attendants' emotional labor, particularly interactions with POS.