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Summary * How did lawyers deal with a myriad of challenges when they were completely on their own in building the first sites? * How did ethics regulators confront a [...]

Summary * Creating quality content can help lawyers build awareness, demonstrate their expertise and grow their practices. * Editorial calendars streamline the content creation process. * Plan your content using [...]

Summary * In today's competitive landscape, law firms need a multifaceted marketing approach tailored to resonate with both potential clients and prospective employees. * Marketing is not solely for business [...]

Summary Research target audience and competitors to tailor marketing strategy. Build a strong brand identity and online presence to attract clients. Leverage tools like social media and SEO along with [...]

Summary * Social media complements and amplifies your other marketing efforts, so you get the best results possible for your firm. * Use social media to build relationships, strengthen your [...]

Having been a solo for ten years now, ] I get asked by fellow attorneys all the time what I am doing for marketing. I don't mind having those conversations, [...]

Byline: Vince Bond Jr. The three-row 2023 Kia Telluride plays sidekick for a desperate dad who forgot his baby's binky in the automaker's latest Super Bowl commercial, but the story [...]

FOR AS LONG as there have been lawyers, our practices have thrived or withered based on reputation. Lawyers today invest time and money online to burnish their reputations with glowing [...]

It's not news that potential clients seek out information about attorneys online, but simply having a website is not enough. Actively managing your online reputation is crucial, and there are [...]

Format and vertical positioning in online advertising is examined. Findings suggest that lower visual field placement boosts ad attention. Details on the impact of advertisement type on recall and brand attitude are also discussed.

EVERY LAWYER IS researched online at some time. Maybe it's a prospective client looking for counsel, or a law school classmate seeing what became of you. Perhaps it's an in-house [...]

Peter Weedfald isn't big on sitting still. It's a late-winter afternoon, and Weedfald, senior vice president of strategic marketing and new media for Samsung Electronics America, is using his office […]

BACKGROUND Consistent and accurate measurement of Internet advertising is critical for acceptance of the internet and is an important factor in the growth of Internet advertising spending. This document establishes [...]

Information technology, especially the Worm Wide Web, has had a tremendous impact on the tourism industry over the past years. It is difficult for most destination marketing organizations, however, to keep pace with the evolution of new technologies, the emergence of innovative advertising strategies, the changes in the consumer market, and the growing competition due to increasing globalization. The National Laboratory for Tourism and eCommerce organized a workshop in an effort to identify effective strategies for tourism advertising on the Internet. The results indicated that information technology has led to a number of profound changes in the assumptions underlying communication strategies. It was concluded that the change occurring in the new economy involves a rethinking of who partners and competitors are and how networks with other organizations can increase organizational capacity to learn. Thus, it is argued that success of destination marketing organizations in the new economy is more about change in approach than technology itself.

Byline: Garett Sloane Advertisers desperately want an alternative to the digital powers of Facebook and Google, which just reported new heights in ad sales while would-be rival Twitter posted its [...]

Byline: George Slefo The Interactive Advertising Bureau's tech lab has released a guide for publishers struggling to respond to the rising tide of ad blockers threatening their revenue. The guide [...]

Internet sales are a viable opportunity for jewelers. Online jewelry sales, are expected to reach $56 million in 1998 and will continue to climb to about $140 million by 2001. However, a number of steps should be taken to establish Web sites that will generate sales. These include catering to a target market, inspiring trust by posting credentials and testimonials from satisfied customers and creating user-friendly sites., It sure looks that way to more and more jewelers. We found several who are using their Web sites to attract customers and increase sales. The Internet - that mushrooming [...]

His only other option, in those days, was to four '-wall' his movie. The producer rented the movie theater (its four walls), advertised the play dates, hired the projectionist, ushers, [...]

In fits and starts, Europe's interactive community is warily finding its way. The European online market, depending on whom you ask, is several weeks, months or even years behind the [...]

Perhaps it is wishful thinking to hope that each year the task of picking the 10 best interactive agencies might get easier. Instead the process always resembles an exhausting uphill [...]

No longer a Mickey Mouse industry: The interactive field now boasts more than 50 agencies with $2 million-plus in revenues and major client work, such as this Disneyland Paris site [...]

The creation of an effective Internet marketing program demands the creation of a diverse, smoothly operating Web team from either in-house personnel, outside consultants, or a combination of both. Internet marketing teams should have members with expertise in a wide variety of business management fields, as well as people with technical expertise. The project should meet deadlines and team conflicts should be resolved as quickly as possible., Congratulations: You have been put in charge of an Internet marketing program. If your organization is like most, your superiors didn't give a lot of thought to the dimensions of [...]

No doubt about it: the Internet is booming. Experts are predicting that in just three years it will represent a retail market for goods and services topping $10 billion. No […]

WINNERS IN THE RACE TO GENERATE NEW SALES OVER THE INTERNET WILL HAVE DYNAMIC, INTERACTIVE SITES WITH CONTENT TAILORED TO INDIVIDUAL USERS DELIVERED ON PROPRIETARY NETWORKS. DIGITAL EQUIPMENT CORP., MAYNARD, […]

The increasing demand and cost of online advertising is discussed. The strategies to overcome traffic cost inflation are presented.

No matter what the weather and how efficiently and effectively your propane business runs, nothing happens--and no money is made--without customers. And because the propane industry largely thrives on word [...]

It starts innocently enough. You receive a 'joke of the day' e-mail from a colleague, open it, and send it along to 15 recipients, thinking, 'This will brighten their day.' [...]

After the struggles of the past year, those agencies that have survived can truly be thought of as the best of the bunch. Michael Nutley charts the ups (yes, there […]

talk is cheap. And for the past several years, there's been a lot of talk about interactive's role in marketing and advertising that couldn't adequately address traditionally minded marketers' qualms. [...]

Since myths run rampant on the Internet, it's not surprising that there's also a wealth of myths about the Internet. How many times have you heard that content is dead? [...]

If there's one thing i-shops learned this year, it's that success is relative. In any year before 2001, no interactive agency with declining revenues, layoffs or significant client losses would [...]

Basically, e-commerce dot-coms have two major problems. One, they're too big. Two, they're too small. Like the pelican, their eyes can hold more than their belly can, to quote Dixon […]

Electronic commerce is changing the way companies advertise and market their products to emphasize communication and dialogue between retailer and customer. Building a relationship with the customer and tracking personal statistics is key to maintaining customer trust and loyalty. In 1999, A$40 mil were spent on internet advertising, and it is expected to increase to $160 mil in 2000.

It is my reverent hope that this article will be sparsely read, discounted or completely ignored by all of our competitors who have elected to ignore the Internet as a [...]

Is internet advertising accountable and is it measurable? The answer is: it is both. As it stands, the net is also far from perfect and will undoubtedly be considered primitive [...]