Search

Your search keyword '"Ignacio A. Rodríguez del Bosque"' showing total 6 results
Start Over Author "Ignacio A. Rodríguez del Bosque"
6 results on '"Ignacio A. Rodríguez del Bosque"'

1. Corporate Image and Reputation as Drivers of Customer Loyalty

Author

Patricia Martínez García de Leaniz, Ignacio Alfredo Rodríguez del Bosque Rodríguez, and Universidad de Cantabria

Subjects
Service (business), Customer delight, Customer loyalty, Customer retention, Corporate reputation, Strategy and Management, media_common.quotation_subject, 05 social sciences, Advertising, Corporate image, Loyalty business model, Customer advocacy, 0502 economics and business, ComputingMilieux_COMPUTERSANDSOCIETY, 050211 marketing, Business, Business and International Management, Marketing, Empirical evidence, Relationship marketing, 050203 business & management, Reputation, media_common
Abstract

Prior research suggests that corporate image and reputation can contribute to relationship marketing and customer loyalty. However, little empirical evidence support the influence of these constructs on customer loyalty. This study investigates the influence of corporate image ?comprised of functional and emotional aspects? and reputation on customer loyalty. A structural equation model is developed to test the research hypotheses. The study was tested using data collected from a sample of Spanish consumers in a service setting. Results show that functional and emotional image have a positive influence on corporate reputation. Similarly, corporate reputation has a positive influence on customer loyalty. This study may help managers use their resources more effectively by focusing on corporate image and reputation as the greatest strategic assets to enhance customer loyalty.

Published
2016
Full Text
View/download PDF

2. Spanish Consumer´s Perception of Corporate Social Responsibility

Author

Patricia Martínez García de Leaniz and Ignacio Alfredo Rodríguez del Bosque Rodríguez

Subjects
Sustainable development, Comprehension, business.industry, Political science, Perception, media_common.quotation_subject, Perspective (graphical), Corporate social responsibility, Context (language use), Public relations, business, media_common
Abstract

The findings of this paper increase our comprehension of Corporate Social Responsibility (CSR) from the consumer’s perspective in a Spanish context. Based on primary data collected via personal surveys in Spain we provide evidence to show that Spanish consumers are supportive of CSR. We also show that sustainable development theory can be applied in Spain. We evaluated the importance placed by Spanish consumers on three responsibilities ―economic, social and environmental― and find that economic responsibilities are most important while social and environmental responsibilities are of least importance. The nature of these divergences is relevant for companies incorporating CSR in their corporate agenda for strategic reasons. Keywords: Consumer’s perceptions, Corporate social responsibility, Spain, sustainable development theory, Spanish consumers.

Published
2012
Full Text
View/download PDF

3. Tendencias emergentes en evaluación formativa y compartida. El papel de las nuevas tecnología (I)

Author

Paula Lamo, Lucía Sánchez Tarazaga, Mª Inmaculada González Alonso, Antonia Ramírez García, Elías Rodríguez, Diana Marín, Claudia Roldán Morales, Kay Sambell, Antonio Peña Rodríguez, Carla Blázquez Fernández, Inés Monreal, Marta Camarero Figueroa, María Angulo Egea, Estefanía Palazuelos Cobo, Marilia Nogueira dos Santos, Juana Perpiñá Galvañ, Ana Fernández Feito, María Alcantud Díaz, Olga Gómez Cash, Sara Trigueros Preciado, Oleguer Camerino, Francisco José Amo Setien, Sofía García Sanjuán, Beatriz de León, Emilio Sánchez, Alicia Gómez Linares, Danya López Ibarra, Alberto Pigazo López, José J. Barba, Remedios Hernández Linares, Cristina Gil, Paula Renés Arellano, Laura Alejo Lozano, Alicia Díaz Megolla, Eva Cifrian Bemposta, Noelia Fernández Rouco, Juan J. Leiva Olivencia, María Vives García, Marta Guijarro Garvi, Ángela Sanjuán Quiles, Alfredo Prieto, Elena Cano, Blanca Torres Manrique, María Paz Zulueta, Carmen Isabel Reyes García, María José Montilla Reina, Andrés A. Fernández Fuertes, Belén Izquierdo Magaldi, Javier Catalina Sancho, Mayte Archilla Pratt, Lurdes Martínez Mínguez, Roberto Fernández Fernández, Susana Lázaro Visa, María González García, Juan Carlos Manrique, Rafael Pérez Galán, Ignacio A. Rodríguez del Bosque, María de la O Cortón de las Heras, Cristina Rodríguez, Sonia Cadena Castillo, Ana Torres Soto, Amor Pérez Rodríguez, Patricia Gómez Mayo, J. F. Lukas, Lidia López Lozano, Carmen María Sarabia Cobo, Paula San Martín Espina, J. Enrique Agudo, María Isabel Amor Almedina, Claudia Gómez García, Iván Rivilla Arias, Eduardo Doval, Raquel Palomera Martín, Ángela Saiz Linares, Raquel Sarabia Lavín, Héctor García Rodicio, Ana Parada Gañete, Alberto Paredes Ochoa, Ángela Fernández Gutiérrez, Íñigo González Fuente, María José Naranjo, Elena Arbués, Cristina Vallés, Virginia García Coll, Emilio Solís, Mar Pérez Martín, María Dolores Frías, Pedro J. Rivero, José Reyes Ruiz Gallardo, Alicia Peñalva Vélez, María José Cabañero Martínez, Ana Mercedes Vernia Carrasco, Nadezhna Castellano, María Dolores Alonso-Cortés Fradejas, Juan Fraile, Encina Calvo Iglesias, Miguel Chivite Izco, Fuencisla Vicente Rodado, María Espada Mateos, A V Pedro Certad, Raquel Gómez López, María Elena Riaño Galán, Josep Gustems Carnicer, José Luis Blanco López, María Luisa García Hernández, Marina Ponce Suárez, Mª Elena García Ruiz, María Rosa García Ruiz, Yolanda Valcárcel Álvarez, María Teresa Gómez del Castillo, Laura V. Fielden Burns, José Manuel Diego Mantecón, Manuel Lillo Crespo, Maricel Totoricagüena, Ana Castro Zubizarreta, Raquel Domínguez Fernández, María Pilar Ezquerra Muñoz, Javier Argos González, Elena García Ruiz, Antonio Fraile Aranda, Ángeles Diez Fernández, Paula Paras Bravo, José María Terceño Pertejo, Mª Antonia López Luengo, Daniel Pérez González, Laurentino Salvador Blanco, Pedro Solana González, Lidia Sánchez Ruiz, Isaac Estevan, Jesús García Laborda, Jesús Fernández, Francisco Javier Muñoz, Suyapa Martínez Scott, Rosario Gil Galván, Antonio Coronado Hijón, Patricia Martinez García de Leániz, Eva María Gabaldón Bravo, Raúl A. Barba Martín, Irina Salcines Tallado, Mercedes Rico, Carlos Castaño, Blanca Tejero Claver, David Cantarero Prieto, Ruth Villalón, Joxe Jiménez, Ernesto López Gómez, Mª Victoria Biezma, Ainhoa Bilbao Martínez, Maitane Pérez Istúriz, Ernesto Panadero, Raquel Artuch Garde, Juana María Tierno García, Ana María Riaño Galán, José Antonio Gabelas Barroso, Joan Peredo Hernández, Inmaculada Maíz, Victor Manuel López Pastor, Natalia González Fernández, Rosario Romero Martín, María Dolores Riba, Gemma Torres Cladera, María Amparo Calatayud Salom, José Antonio Labra, Reina Ferrández Barrueco, Mónica Armijos Santos, Felipe Trillo Alonso, Marta Pascual Sáez, Marina Carmona Martin, Fátima Cunha, Marta García Lastra, Virgilina Alegre Ramón, Miguel Santibañez Margüello, María Ángeles Melero, Mari Carmen Caldeiro Pedreira, Luis del Barrio Aranda, Rocío Rocha Blanco, Teresa Magal Royo, Gustavo Adolfo Carrillo Jácome, Javier Montoya del Corte, Fernando Real Rubio, Cristina García, Gustavo González Calvo, Rebeca García Ramos, Itziar Muñoz, Carlos Gutiérrez García, Anna Segarra Mayo, Lourdes Aragón, Mª Carmen López Fernández, Pablo Mª de Castro García, Maite Fernández Ferrer, Eloisa Lorente Catalán, Julia Haba Osca, Eneko Tejada, Charo Barrios Arós, María Luz Eyo Gestoso, Urtza Garay, Belén Díaz Díaz, Jorge Oceja Castanedo, Pilar Iranzo García, Isabel M. Cruz, Laura Pons, Carmen Marta Lazo, Fresia González Holguín, Diego Calderón Garrido, Karlos Santiago, Ana L. Medialdea, Rodrigo Pardo, Itziar Irazabal Zuazua, Marta Pérez Pérez, Ángel Pérez Pueyo, José Antonio Hurtado Sánchez, Ana Fernández Laviada, Alba Ibáñez, Sonia Martín Gómez, Carlos Berlanga, Mónica Porto Currás, Rocío Serrano Rodríguez, Sonia Asún Dieste, José Manuel Osoro Sierra, David Hortigüela Alcalá, David Carabias, Antonio Vega Omaña, Charo Repáraz Abaitua, Javier Viguri Fuente, Carolina Hamodi Galán, Belén S. Lantarón, Andrea Arnaiz García, Alejandra Hernando Garijo, and Elena Briones Pérez

Published
2015
Full Text
View/download PDF

4. Determinants of economic and social satisfaction in manufacturer–distributor relationships

Author

Ignacio Alfredo Rodríguez del Bosque Rodríguez, Jesús Collado Agudo, and Héctor San Martín Gutiérrez

Subjects
Marketing, Work (electrical), Social satisfaction, Economic satisfaction, Product (category theory), Business, Relationship marketing, Causal model
Abstract

The aim of this work is to examine the dimensions of satisfaction in manufacturer–distributor relationships as well as identifying the antecedents of both the economic and the non-economic dimensions of satisfaction. A literature review about satisfaction in marketing channels is followed by quantitative research into how this interchange process is perceived by food product distributors in their relationships with manufacturers. The results provide strong support for the impact of communication, trust and commitment on satisfaction, as well as the interrelationships among the economic and the non-economic dimensions of satisfaction. Theoretical and managerial implications are extracted from these findings.

Published
2006
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results