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Can China's remarkable, rapid emergence as a large economy and technological power be attributed to specific policies, and more generally to a Chinese program of industrial policy? More simply put: What is it that China has done right? This is the fundamental question that Barry Naughton addresses in his extended essay. Disentangling the threads of China's industrial policies since 1978, Naughton argues that a distinctive, “government-steered market economy,” a term articulated by the country's policymakers, is indeed taking shape and warrants serious consideration as a new type of economic system—one that has ramifications far beyond China's borders.

Special Economic Zones (SEZs) have become a popular development policy throughout the world over the last half a century. These zones form designated areas where governments offer businesses lower taxes, tariffs, and often lighter regulations. Generally, SEZs aim to attract investments and raise a country's export and employment rates, but although success stories are often cited, there are numerous failed projects that have instead become burdens for their host countries.This book examines SEZs from a political economy perspective, both to dissect the incentives of governments, zone developers, and exporters, and to uncover both the hidden costs and untapped potential of zone policies. Costs include misallocated resources, the encouragement of rent-seeking, and distraction of policy-makers from more effective reforms. However, the zones also have several unappreciated benefits. They can change the politics of a country, by generating a transition from a system of rent-seeking to one of liberalized open markets. In revealing the hidden promise of SEZs, this book shows how the SEZ model of development can succeed in the future.Applying frameworks from various schools of political economy, this volume places SEZs in the context of their mixed past and promising future. It is essential reading for anyone with an interest in international economics, development economics, and political economy, including practitioners and consultants of SEZ policies.

The contemporary economic crisis is one of the biggest to affect the global economy and has been forcefully applied to the real economy, revolting in a deep recession. The consequences of the economic crisis has brought out systemic problems and distortions in different sectors of productive activity; local communities and prefectures are examples of places which experience these consequences. The power of brands of significant value and businesses at the global level have also collapsed. The economic crisis also creates huge problems for the tourism sector which mainly consists of small and medium enterprises in southern European countries. This has resulted in the tourist agents becoming unable to accommodate their customers'needs. This monograph is a useful tool for future researchers and the local communities of various regions in order to be able to design a real exit from the crisis.

​Eine größer werdende Zahl von Industriegüterunternehmen bietet neben traditionellen Sachgütern auch verschiedenste industrielle Dienstleistungen an. Von dem Dienstleistungsangebot erhoffen sich die Unternehmen zusätzliche Umsätze und Gewinne, verbesserte Kundenbeziehungen und eine stärkere Differenzierung vom Wettbewerb. Trotz der vielfältigen Vorteile zahlt sich eine verstärkte Dienstleistungsstrategie nicht für jedes Unternehmen aus. Eva Münkhoff untersucht die Auswirkungen des Angebots industrieller Dienstleistungen auf den Umsatz und die Profitabilität von 513 Unternehmen des deutschen Maschinenbaus. Die Anwendung der latenten Wachstumskurvenanalyse ermöglicht dabei die Berücksichtigung der Auswirkungen sowohl auf das Niveau als auch das Wachstum von Umsatz und Profitabilität. Die Ergebnisse der empirischen Analyse zeigen unterschiedliche Auswirkungen für produktorientierte Dienstleistungen (SSPs) und kundenorientierte Dienstleistungen (SSCs). Darüber hinaus unterscheiden sich die Auswirkungen industrieller Dienstleistungen in Abhängigkeit von der Unternehmensstruktur und den Kundenbeziehungen der Unternehmen. Auf Basis der Ergebnisse können Handlungsempfehlungen für den erfolgreichen Aufbau des Dienstleistungsgeschäfts abgeleitet werden.​

Marketplace advocacy is often considered a controversial form of public relations/advertising as it moves beyond the traditional realm of promoting an organization's image, product, or service, into efforts to communicate an organization's position on an issue or societal concern. Marketplace advocacy campaigns differ from public service campaigns in that they not only promote a common good, but they also focus on protecting the company's market. These campaigns involve a combination of advertising and public relations techniques to inform, educate, and persuade the general public and specific stakeholder groups about the contributions of a business to society and its contribution to the economic health of the community. Despite these surface motives, they are also commonly initiated to influence a legislative outcome or public policy debate and/or reduce public calls for government intervention in corporate and industrial activities. Marketplace advocacy campaigns typically arise in response to burgeoning societal concerns that may result in low credibility and trust among various segments of an organization's audience. In recent years, marketplace advocacy campaigns have become increasingly prolific as public interest in energy and the environment have grown. Examples include GE's “Ecomagination” campaign to promote energy-efficient products and environmentally-friendly business practices and DuPont's “Open Science” initiative to promote efforts to make industries more eco-friendly and tap new energy sources. These campaigns are also commonly initiated by industry associations representing the collective interests of the sector, such as the American Petroleum Institute (“Energy Tomorrow”), the American Coalition for Clean Coal Electricity (“America's Power”), the Council for Biotechnology (“Good Ideas are Growing”), and the Marcellus Shale Coalition (“Energy to Fuel our Future”). Despite the proliferation of marketplace advocacy campaigns, there has been little professional or academic research published evaluating the potential outcomes of this form of communication on audiences. Ostensibly the last book devoted to advocacy advertising was published in 1977. While the political and social changes of the 1970s are often credited with the rise of advocacy campaigns among many industries, surging public and media criticism regarding issues such as the environment and energy in recent years have made marketplace advocacy campaigns commonplace in today's advertising landscape. Given the political nature of marketplace advocacy and the potential ramifications on public policy, a quantitative assessment of stakeholder perceptions of marketplace advocacy is important for both professional and academic researchers interested in understanding the persuasive potential of marketplace advocacy. This book develops a model of marketplace advocacy influence based on relevant literature in advertising, marketing, social psychology, public relations, and political communication, and evaluates the model using a case study and statistical analyses. While this form of advocacy is relatively specialized, it represents an increasingly important and prevalent form of advocacy. It is important for both scholars and practitioners to understand how these campaigns may influence overall trust in the sponsoring industry as well as public acceptance of an industry's agenda. The model developed and tested in this book provides credence for the idea that these campaigns may be effective at accomplishing both of these objectives and demonstrates how industry approval, the overall goal of marketplace advocacy, might be achieved. By incorporating environmental concern as a measure of statistical control in both the model testing and follow-up analyses, the model also provides evidence of the moderating influence of

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who've achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are'wild west'times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

A compelling argument for placing entrepreneurship at the heart of economic development provides a guidebook for how this can be done efficiently, effectively, and equitably.Investing in Entrepreneurs: A Strategic Approach for Strengthening Your Regional and Community Economy offers a compelling argument for making the support of entrepreneurship the centerpiece of local and regional economic development—and provides a plan to make it happen. The book is organized around a tool, developed by the authors, that permits a community to strategically map and manage its business assets in a way that can transform its economy. Investing in Entrepreneurs begins with a reflection on the importance of entrepreneurship, a discussion of its diminished place in economic development, and a call for its rise back to prominence. The importance of managing entrepreneurial assets is discussed, followed by a thorough articulation of the author's tool for accomplishing this in a holistic and strategic manner. Examples drawn from the authors'fieldwork illustrate the many ways in which the tool can be utilized to guide economic development efforts. A final chapter discusses possible resistance to this innovation and how that resistance can be successfully addressed.

This book offers cross-national evidence of the effectiveness of financial and physical incentives for regional development. It challenges the traditional wisdom that competition is harmful for regional development or can be zero-sum. It answers questions such as: What are the effects of tax incentives on the rest of the economy? Do such incentives merely redistribute employment? Do tax and infrastructure incentives have any effect on the unemployment rate of areas adopting them?

Many countries and regions are actively promoting high technology industries as a means of stimulating the economy. The authors point out that these efforts are not only encouraging economic development, but they also reduce an economy's vulnerability to the negative consequences of world trade. By weaving together the fields of health economics, industrial organisation and industrial development, this book describes the benefits of promoting a country's health industry as a way of stimulating its high-technology industrial capacity. The authors illustrate that the development of a country's health industry not only improves the country's health status, but also promotes an industry with relatively stable, high-wage employment, creates the potential for exporting goods and services, and produces scientific spillovers that will favourably impact other high-technology industries.Health Policy and High-Tech Industrial Development will be of great interest to health policy analysts by showing that health policies have broader implications than merely affecting health systems. Health economists should consider the advantages of viewing a country's health system not only as a unique industry that produces both health care and high-technology goods and services, but that also possesses the ability to stimulate development of a broader array of high-technology industries. Development and industrial economists and policymakers will also see the health sector from this different and innovative perspective.