The Last Frontier: MARKET CREATION IN CONFLICT ZONES, DEEP RURAL AREAS, AND URBAN SLUMS.

In this article, the authors discuss the consideration by marketing that the last frontier is the creation of markets in areas of conflict, deep rural areas, and urban slums. The article notes that the current era of economic instability has created a need for companies to find new areas of growth and research has identified the areas considered to be the bottom of the economic pyramid as potential growth zones. The article also looks at the strategic innovations used by several companies that have found success in these complex environments.