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The article focuses on marketing issues. Japan, Germany and even some of the developing nations are selling circles around the U.S. not only in world markets but also right in U.S.'s own back yard. One wonders why this is not a matter of dire concern to American marketers. One would never know from reading the Journal of Marketing that people are living in times of emerging crises. Researchers do not even seem to be particularly concerned with domestic issues where marketers could make major contributions. Relevancy in a professional journal is not pandering to reader parochialism. Relevance is relating the discipline to societal goals. A specific reference can put the difference between parochialism and societal responsibility into focus. Another indication of how foreign marketers have woven societal responsibility into the fabric of their profession is that European consumers generally know that the term "export quality" means "superior to that produced for the home market." Most Japanese consumers know and as good citizens accept the fact that many of their superior exports products are not available in Japan.

The article presents a section of abstracts related to customer analysis. They include "The role of planning in consumer purchases of durable goods," "Changing patterns of milk consumption in Memphis, Tennessee," and "The fastest changing part of the U.S. market and labor force."

The article presents several abstracts related to research in marketing, specifically focusing on the field of marketing of industrial goods. Some of the articles include "Construction: Unexpected Boom," "The Dynamic Market for Capital Goods," and "Consumer Durable Goods Markets."

The article presents a section of abstracts relating to the analysis of consumers, including abstracts of the articles "Characteristics of the Tourists of Greater Miami, 1951-52," by Victor Bennett and Charles Wurst; "Consolidated Consumer Analysis;" and "The Consumption of Food in Relation to Household Composition and Income: An Analysis of Postwar British Budgets," by J. A. C. Brown and discussants.

The article presents various abstracts relating to marketing focused on retailing, including the articles "Automatic Merchandising," by Wilbur B. England; "The Super Market Industry Speaks;" and "Downtown Isn't Dead by a Long Shot."

The article presents various abstracts relating to marketing focused on the study of consumers, including the articles "The Changing American Market," by Gilbert Burck and Sanford Parker; "The Growing Market You'll Be Doing Business In;" and "How the New Suburbia Socializes," by W. H. Whyte Jr.

The article presents several abstracts related to research in marketing, specifically focusing on the field of statistical data in marketing. Some of the articles include "Census Survey of Expenditures on Residential Properties," "Farm Income and Gross National Product," and "New Indexes of Output of Consumer Durable Goods."

The article presents several abstracts related to research in marketing, specifically focusing on the field of retailing in marketing. Some of the articles include "Sales-Inventory Position of Retailers," "Super Market Merchandising," and "The Shopping Center: Back Where It Started."

The article presents several abstracts related to research in marketing, specifically focusing on the field of advertising. Some of the articles include "A Study of Duplication," "Another New High for Ad Volume," and "New Punch in Coupon Offers."

The article presents various abstracts relating to marketing focused on sales and economic forecasting, including the articles "Consumer Expenditures on Nondurables and Services in 1954," by Elmer C. Bratt; "Forecasting Capital Formation in Residential Housing," by Marshall D. Ketchum; and "Forecasting Expenditures for Plant and Equipment," by Garfield V. Cox.

The article presents various abstracts relating to marketing focused on the marketing of specific goods and services, including the articles "Autos: A Market So Big You Can Drown in It;" "Grocery Product Distribution in Fifteen Scripps-Howard Markets;" and "The United States Liquor Market."

The article presents various abstracts relating to marketing focused on government regulation, including the articles "Agricultural Marketing and Income," by L. Jay Atkinson; "Investment in Production Equipment 1929-52," by Robert C. Wasson; and "Cigarette Scare--What'll the Trade Do?"

The article presents various abstracts relating to marketing focused on the analysis of customers, including the articles "The Fabulous Market for Food;" "Negro-White Savings Differentials and the Consumption Function Problem;" and "The Population Upsurge and the American Economy, 1945-80."

A biography of Robert J. Keith, chairman of the board of directors and chief executive officer of the Pillsbury Company. He began his marketing career as a sales merchandiser with Pillsbury in 1935. In 1950 he was elected to the position of vice president, in 1953 he became a director, in 1956 he became executive vice president, and in 1965 became the company's president. The author notes Keith's contributions to marketing research and to the field of decision making.

Several abstracts related to marketing research and technique are presented. They include "Training for operations research," and "GE and UNIVAC."

An abstract of the article "State distribution of business concerns," by Betty C. Churchill is presented.

The article presents abstracts from various publications on the topic of sales management in marketing, including "Company-Wide Team Puts Over 2 New Products," "Making Your Sales Figures Talk," and "Selling Costs and Market Potential: Controls and Guides."

The article presents various abstracts relating to marketing focused on sales management in marketing, including the articles "Analyzing Markets and Setting Sales Quotas;" "The Deployment of the Sales Force;" and "Machine Tool Rentals: Another Recruit."

The article presents various abstracts relating to marketing focused on retailing in marketing, including the articles "Supers Continue to March Forward;" "Nashville's Flashiest Merchant Fights to Save Store;" and "What Happens When a Big Store Invades a Small Town."

The article presents various abstracts relating to marketing focused on costs and efficiency in marketing, including the articles "Gasoline Service Stations;" "The Retailers' Report on America's Beef Problem;" and "Fourteen Important Ratios for 24 Wholesaling Lines," by Roy A. Foulke.

The article presents various abstracts relating to marketing focused on advertising, including the articles "Gallup Tells What Makes a Good Ad on TV or in Print;" "More Customers for Your Newspaper Advertising," by Allen B. Sikes; and "Audience Study in Seven Mexican Cities."

The article presents a list of University publications focusing on advertising and marketing including "An Experimental Method for Measuring Effectiveness of Advertising," by Myron S. Heidingsfield; "Missouri Favors Television," by Norman E. Taylor; and "Vertical Integration in the Oil Industry," by James S. Cross.

The article presents a list of dissertations focusing on advertising and marketing including "How Banks Use Television Advertising," "How Savings and Loan Associations Use Television Advertising," and "How Department Stores Use Television Advertising," by Robert H. Cole.

The article presents various abstracts relating to marketing focused on retailing, including the articles "A Supermarket That Will Try Anything;" "Receiving, Blocking, and Cutting Meats in Retail Food Stores;" and "Should You Go Self-Service on Meats?" by Elliott S. Clifton and Francis A. Kutish.

The article presents various abstracts relating to marketing focused on personal selling, including the articles "Building a Sales Force from Scratch;" "How to Design the Salesmen's Compensation Plan," by Harry R. Tosdal; and "Survey of Special Incentives for Salesmen," by Albert Haring and Robert H. Myers.

An abstract of the article "Breakeven point control for higher profits," by Fred V. Gardner is presented.

The article presents two abstracts related to research in marketing, specifically focusing on the field of transportation and how it relates to marketing. The articles include "Guide to Air Shipping" and "Technical Aspects of Transportation Flow Data."

An abstract for the article "Individual Choice in Voting and the Market," by James M. Buchanan is presented.

An abstract for the article "The Functional Distribution of Income in the United States, 1850-1952," by D. Gale Johnson is presented.

An abstract is presented for the article "The Price of Drugs."

The article presents a couple of abstracts related to research in marketing, specifically focusing on government regulation. The articles include "Let's Get Cost Pricing Out of Our Laws" and "Enforcing Fair Trade."