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495 results on '"Hill, John S."'

1. A Case Study of Marcus Rashford: The People's Champion, a "National Treasure," and an Inspirational Personal Brand.

Author

Vincent, John, Harris, John, Hill, John S., and Lewis, Melvin

Subjects
COVID-19 pandemic, SOCCER players, SELF-promotion, SOCIAL advocacy, POOR children
Abstract

This case study examined the English soccer player Marcus Rashford's personal brand and illustrates the transformational difference celebrity athletes can make through social activism and advocacy for philanthropic causes through their skillful use of social media. It employed a textual analysis methodology and drew conceptual insights from the revised Model of Athlete Brand Image to chronicle how Rashford's social activism and philanthropy resonated with his fans, followers, and the public on social media. His authentic social activism and philanthropic advocacy for disadvantaged and vulnerable children gave the nation a "feel-good" story during the COVID-19 crisis and enhanced his personal brand image. This case study recommends that future analyses of celebrity athlete personal brands should consider including three new categories in the marketable life section of the revised Model of Athlete Brand Image: social activism, cobranding partnerships, and awards and honors. [ABSTRACT FROM AUTHOR]

Published
2024
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6. Supplementary Figure Legends and Supplementary Table. from AMG 595, an Anti-EGFRvIII Antibody–Drug Conjugate, Induces Potent Antitumor Activity against EGFRvIII-Expressing Glioblastoma

Author

Hamblett, Kevin J., primary, Kozlosky, Carl J., primary, Siu, Sophia, primary, Chang, Wesley S., primary, Liu, Hua, primary, Foltz, Ian N., primary, Trueblood, Esther S., primary, Meininger, David, primary, Arora, Taruna, primary, Twomey, Brian, primary, Vonderfecht, Steven L., primary, Chen, Qing, primary, Hill, John S., primary, and Fanslow, William C., primary

Published
2023
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7. Data from AMG 595, an Anti-EGFRvIII Antibody–Drug Conjugate, Induces Potent Antitumor Activity against EGFRvIII-Expressing Glioblastoma

Author

Hamblett, Kevin J., primary, Kozlosky, Carl J., primary, Siu, Sophia, primary, Chang, Wesley S., primary, Liu, Hua, primary, Foltz, Ian N., primary, Trueblood, Esther S., primary, Meininger, David, primary, Arora, Taruna, primary, Twomey, Brian, primary, Vonderfecht, Steven L., primary, Chen, Qing, primary, Hill, John S., primary, and Fanslow, William C., primary

Published
2023
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8. Supplementary Figure S1 from AMG 595, an Anti-EGFRvIII Antibody–Drug Conjugate, Induces Potent Antitumor Activity against EGFRvIII-Expressing Glioblastoma

Author

Hamblett, Kevin J., primary, Kozlosky, Carl J., primary, Siu, Sophia, primary, Chang, Wesley S., primary, Liu, Hua, primary, Foltz, Ian N., primary, Trueblood, Esther S., primary, Meininger, David, primary, Arora, Taruna, primary, Twomey, Brian, primary, Vonderfecht, Steven L., primary, Chen, Qing, primary, Hill, John S., primary, and Fanslow, William C., primary

Published
2023
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11. Supplementary Material from First-in-Human Study of AMG 820, a Monoclonal Anti-Colony-Stimulating Factor 1 Receptor Antibody, in Patients with Advanced Solid Tumors

Author

Papadopoulos, Kyriakos P., primary, Gluck, Larry, primary, Martin, Lainie P., primary, Olszanski, Anthony J., primary, Tolcher, Anthony W., primary, Ngarmchamnanrith, Gataree, primary, Rasmussen, Erik, primary, Amore, Benny M., primary, Nagorsen, Dirk, primary, Hill, John S., primary, and Stephenson, Joe, primary

Published
2023
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32. The multiple brand personalities of David Beckham: a case study of the Beckham brand

Author

Vincent, John, Hill, John S., and Lee, Jason W.

Subjects
Los Angeles Galaxy -- Officials and employees, Football players -- Case studies -- Social aspects, Brand image -- Case studies, Sports marketing -- Case studies, Sports and fitness, Social aspects, Case studies, Officials and employees
Abstract

The Rise, Fall, and Re-Ascension of Brand Beckham The career of David Beckham, celebrity soccer player, has had its highs and lows. But through it all, one thing has remained [...]

Published
2009

33. Environmental shocks and SME alliance formation intentions in an emerging economy: evidence from the Asian financial crisis in Indonesia

Author

Marino, Louis D., Lohrke, Franz T., Hill, John S., Weaver, K. Mark, and Tambunan, Tulus

Subjects
Indonesia -- Economic aspects, Small and medium sized companies -- Management -- Forecasts and trends -- Economic aspects, Business, general, Business, Company business management, Market trend/market analysis, Management, Economic aspects, Forecasts and trends
Abstract

Environmental shocks can occur when emerging country governments open their markets to outside influences. We extend research conducted primarily in mature economies on how managers react to environmental shocks by [...]

Published
2008

35. The Moral Disarmament of France: Education, Pacifism, and Patriotism, 1914-1940

Author

Hill, John S.

Subjects
The Moral Disarmament of France: Education, Pacifism, and Patriotism, 1914-1940 (Book) -- Siegel, Mona L., Books -- Book reviews, History, Regional focus/area studies
Abstract

The Moral Disarmament of France: Education, Pacifism, and Patriotism, 1914-1940, by Mona L. Siegel. Studies in the Social and Cultural History of Modern Warfare. Cambridge, Cambridge University Press, 2004. xiv, [...]

Published
2007

49. Globalisation and sports branding: The case of Manchester United

Author

Hill, John S. and Vincent, John

Subjects
Manchester United Football Club -- Management, Soccer teams -- Management -- Marketing -- Research, Globalization -- Research, Sports marketing -- Research -- Marketing, Advertising, marketing and public relations, Business, Business, international, Sports, sporting goods and toys industry, Company marketing practices, Company business management, Management, Research, Marketing
Abstract

Abstract In 2005 Manchester United was taken over by US businessman Malcolm Glazer, in part because of the club's brand name prominence in the global sport of soccer. This paper [...]

Published
2006

50. International direct marketing strategies: a US-European comparison

Author

Iyer, Ramesh T. and Hill, John S.

Subjects
Direct marketing -- International aspects -- Analysis -- Research -- Surveys, International trade -- Research -- Surveys -- Analysis, Euromarkets -- Surveys -- Research -- Analysis, International competition (Commerce) -- Analysis -- Surveys -- Research, Advertising, marketing and public relations, Business, general, Business, Japanese competition, International trade, Analysis, International aspects, Research, Surveys
Abstract

Direct marketing - the selling of goods or services directly to customers (i.e. without using intermediaries), using databases (e.g. mailing lists) and through one or more media (Stone, 1984) - [...]

Published
1996

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