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Globalisation and sports branding: The case of Manchester United
- Source :
- International Journal of Sports Marketing & Sponsorship. May 2006, Vol. 7 Issue 3, p213, 18 p.
- Publication Year :
- 2006
-
Abstract
- Abstract In 2005 Manchester United was taken over by US businessman Malcolm Glazer, in part because of the club's brand name prominence in the global sport of soccer. This paper [...]
- Subjects :
- Manchester United Football Club -- Management
Soccer teams -- Management -- Marketing -- Research
Globalization -- Research
Sports marketing -- Research -- Marketing
Advertising, marketing and public relations
Business
Business, international
Sports, sporting goods and toys industry
Company marketing practices
Company business management
Management
Research
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 14646668
- Volume :
- 7
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- International Journal of Sports Marketing & Sponsorship
- Publication Type :
- Periodical
- Accession number :
- edsgcl.146893579