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The aim of this thesis is the analysis of development of trading with emission alowances, especially evaluation of the system efficiency (as for the amount of released carbon dioxide in the atmosphere) and verification of the share growth of renewable resources in total electricity production in Europe. Also examined is the correlation between the oil price and and the emission alowance price, and also potential impact of the system EU ETS on companies producing emmisions. At the end of thesis are proposed some changes for more efficient operation of system.

The aim of this bachelor thesis is a critical evaluation of the marketing strategy of Rock Radio, an assessment of its present success, and a proposal for future marketing changes in the family of Rock Radio stations. In the first part of this thesis, basic marketing and radio concepts are defined to facilitate understanding of the practical part of the thesis, which evaluates the adequacy and the success of Rock Radio marketing activities.