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Marketing strategy of Rock Radio
- Publication Year :
- 2013
- Publisher :
- Vysoká škola ekonomická v Praze, 2013.
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Abstract
- The aim of this bachelor thesis is a critical evaluation of the marketing strategy of Rock Radio, an assessment of its present success, and a proposal for future marketing changes in the family of Rock Radio stations. In the first part of this thesis, basic marketing and radio concepts are defined to facilitate understanding of the practical part of the thesis, which evaluates the adequacy and the success of Rock Radio marketing activities.
Details
- Language :
- Czech
- Database :
- OpenAIRE
- Accession number :
- edsair.od......2186..73b4a4df87c0262d278bede326e9e264