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32 results on '"Hermans, Charles M."'

1. Student Satisfaction in Web-Enhanced Learning Environments

Author

Hermans, Charles M., Haytko, Diana L., and Mott-Stenerson, Beth

Abstract

Student satisfaction is an important part of the effort to successfully market higher education. This is especially true given the rapid increase in on-line course offerings. This paper explores the relationship among attitudinal variables contributing to student satisfaction in web-enhanced courses. The structural model indicates strong relationships among three variables: satisfaction with the instructor, perceived ease of use of the course technology, and satisfaction with the course. The authors suggest that this triad of relationships represents the most important considerations for students and instructors in Internet enhanced courses.

Published
2009

3. Marketing mission: the divergence in missiological thought between pastors and missionary leadership

Author

Reeb, Charity, Hermans, Charles M., and Simmers, Christina S.

Subjects
Missions -- Marketing -- Analysis, Missions, Foreign -- Marketing -- Analysis, Missionaries -- Analysis, Christian leadership -- Analysis, Company marketing practices, Philosophy and religion
Abstract

Abstract This qualitative study examines paradigms of the definition of mission as held by high-level Assembly of God pastors and missionary leaders. The study reveals that the two groups differ [...]

Published
2016
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15. Individualism and collectivism: reconsidering old assumptions

Author

Parker, R. Stephen, Haytko, Diana L., and Hermans, Charles M.

Subjects
Collectivism -- Analysis, Collectivism -- Surveys, Individualism -- Analysis, Individualism -- Surveys, Individuality -- Analysis, Individuality -- Surveys, Students -- Surveys, Students -- Behavior, Business, international
Abstract

Traditional views of individualism and collectivism suggest that Eastern countries will exhibit collectivistic tendencies while Western countries will exhibit individualistic tendencies. The purpose of this study was to examine whether [...]

Published
2009

17. An exploratory study into delivery and payment choice restriction

Author

Shanahan, Kevin J., Ross-Wooldridge, Barbara, and Hermans, Charles M.

Subjects
Electronic commerce, Company business management, Software quality, Product defect/failure, Risk management, Electronic commerce -- Usage, Risk management -- Analysis -- Usage, Product quality -- Management -- Usage -- Analysis
Abstract

INTRODUCTION The Internet, touted as a panacea offering unbridled opportunity for lesser known small businesses, suffers from one inhibitor to their success: an inability to provide quality assurances that generates […], We first measure attitudes toward a product and attitudes toward product quality when an unknown brand is associated with a well-known and trusted co-brand in the form of payment and delivery options; employing a classic co-branding strategy. Theory suggests that association with a trusted brand should lead to improved positive assessment of an unknown brand. Results suggest that the popular belief that trusted brands improve respondents' assessments of unknown brands through a co-branding strategy may not be supported when there is a restriction on choice of payment and delivery options. That is, when including only a limited number of co-brands, brand associations may give the perception of restricted choice, leading to a lessened level of trust in the co-brand. We then repeat the study using a known branded product and known branded delivery and payment methods. Results show no difference in consumer perceptions between no co-brand and a full complement of co-brands. However, a restricted set of payment and delivery options leads to a more negative attitude toward the product and product quality. Keywords: brand trust and quality inference; co-branding; online payment

Published
2009

20. The dark side of online consumer behaviour: a comparison of privacy motivators in the United States, Canada and Australia

Author

Shanahan, Kevin J., Hermans, Charles M., and Hinck, Wolfgang

Subjects
Online information services -- Safety and security measures, Information services -- Safety and security measures, Online services -- Safety and security measures, Software piracy -- Analysis, Online information service, Software piracy, Business, international
Abstract

Byline: Kevin J. Shanahan, Charles M. Hermans, Wolfgang Hinck With over 30 million unique users of online music and software swapping services in the United States alone, piracy (a type of online shoplifting) where individuals break copyright and other laws, is now a mainstream activity. A cross-national online study of web enthusiasts in the United States, Canada and Australia was undertaken. The authors find support for previous research indicating there is an active online community with similar mores and standards crossing national boundaries. Drawing on extant literature, the authors test six motivations for this type of aberrant consumer behavior across three countries.

Published
2005

30. BREAKING THE MBA DELIVERY MOULD: A VIRTUAL INTERNATIONAL MULTI-GROUP MBA / PRACTITIONER COLLABORATIVE PROJECT.

Author

Newman, Andrew J. and Hermans, Charles M.

Subjects
*MARKETING education, *COMPUTER assisted instruction, *BANKING industry, *MASTER of business administration degree, *PROJECT management
Abstract

The marketing education project presented here brings together a major UK banking institution and several of its high value clients (B-to-B) via e-mail, telephone, video conferencing and web-based technologies, with two geographically dispersed MBA classes in the UK and the US. Student groups were set up in virtual teams to target critical customer issues, analyzing gaps in the client-company interface. The two MBA courses included Customer Management & Quality Systems delivered at the University of Manchester (UK) and International Marketing, delivered at Missouri State University (US). Student groups worked as a "think tank" collaborating to solve important customer service issues. [ABSTRACT FROM AUTHOR]

Published
2008
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31. INTERNET BUYING BEHAVIOR: PERSONAL ATTITUDE AND NORMATIVE INFLUENCE DIFFERENCES BETWEEN WEB ENTHUSIASTS IN THE UNITED STATES AND MEXICO.

Author

Hermans, Charles M. and Shanahan, Kevin J.

Subjects
CONSUMER behavior, PURCHASING
Abstract

Personal attitudes and social norms have been tested as components of buying behavior for over 30 years, however these relationships have yet to be examined in an international context on the Internet. Mehta and Sivadas (1995) suggest the Internet traverses national boundaries, closing gaps in time and space between different cultures. Levitt (1983, p. 93) offers that technology has made the world "more homogeneous." Dop (2001) also found no differences across from different countries in their perceptions and use of the Internet. Others however, have indicated that there are still many hurdles in overcoming cultural differences when marketing on the Internet (Cutitta 2000). This study examines attitudes and normative influences on Internet buying intentions between an individualistic country (U.S.) and a collectivist country (Mexico) to observe how culture alters the influence of attitudes and social norms on buying behavior. [ABSTRACT FROM AUTHOR]

Published
2002

32. U.S. COLLEGE FOOTBALL AND THE SPORT FAN MOTIVATION SCALE: A VALIDATION STUDY.

Author

Mott-Stenerson, Beth, Shanahan, Kevin J., and Hermans, Charles M.

Subjects
PSYCHOLOGY of sports spectators, MOTIVATION (Psychology)
Abstract

The authors validate a study to establish a Sports Fan Motivation Scale (SFMS). Because measurement scales are often context dependent, the authors test the SFMS in a different sport, using sports observers rather than participants and ethnically diverse respondents. [ABSTRACT FROM AUTHOR]

Published
2001

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