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BOWJAK quickly takes the curves out of warped, bent or crooked boards. Patented lever action provides the power to close gaps up to 2' wide. This unique board straightener is [...]

Four industry retailers are reap-the rewards of their creativity this month. Out of more than 400 ads entered in Do-It-Yourself Retailing's 1992 Excellence in Advertising Contest, an Elk River, Minn., [...]

For many people, the mere thought of DIY provokes dread. Part of the problem is the fear of things going wrong. B&Q boldly confronted that in its 2011 TV campaign, [...]

PRO HARDWARE New Advertising Campaign Part of Aggressive Approach Gary Cosgrave, chairman and ceo of PRO Hardware Inc., can now look out his office window and see the outline of [...]

Cable connects with contractors Distributors advertising on television? On ESPN, yet? Unheard of! Well, it's working for Jim Burzynski and Richard (Slim) Tolin. Their recent use of this marketing tool [...]

NIELSEN/NETRATINGS TOP 10 HARDWARE & ELECTRONICS ADVERTISERS COMPANY IMP (000) SHARE Dell Computer Corporation 335,127 36.2% Echostar Communications Corporation 277,064 29.9% Hewlett Packard Company 104,008 11.2% Cisco Systems, Inc. 25,128 [...]

Ingrid Williams' lengthy and well-stated criticism of the Ace Hardware makeover (The Makeover Maven, August) misses the whole point about what makes for an effective DR ad because, as she [...]

ONE OF THE GREAT MYSTERIES OF MODERN MARKETING is that advertisers will spend - how much? - half a million dollars? a million? on construction of a very elaborate, intricate, [...]

Poulter Partners has created a television advertising campaign for Parozone to promote its Flushable Toilet Cleaning Wipes range. The four- week campaign breaks on January 6. Copyright: Centaur Communications Ltd. […]

Dig For Fire, the Sheffield-based agency, has been appointed to handle bathroom manufacturer and supplier Showerlux's #1m marketing business. The business moves from a Birmingham-based agency HRO'C, which has held […]

Installing new shocks and struts will give your customer a safer and more comfortable ride. Shock and strut replacement can also be very profitable for your business. KYB offers three [...]

WSS, a German hardware manufacturer established for almost 100 years, offers a range of products and services including a panic exit bar WSS offers locks and metal fittings for steel, [...]

LOS ANGELES -- Ace Hardware Corp. has named EMG (Ethnic Marketing Group) its Hispanic agency without a review, the shop said. EMG, an independent shop in Valencia, Calif., has been [...]

LOS ANGELES -- Ace Hardware Corp. has named EMG (Ethnic Marketing Group) its Hispanic agency without a review, the shop said. EMG, an independent shop in Valencia, Calif., has been [...]

It's a commonplace that advertising creates desire for things we'd otherwise never covet. There's a less-noted corollary: Advertising also creates aversion to things we might otherwise never think to disdain. [...]

Vinyl Corp., a wall and ceiling accessory manufacturer, is the only company committed to meeting the most complex challenges in the wall and ceiling industry. They continue to raise the [...]

Since 1976, we at Spray Connection have been supplying and servicing quality spray equipment and automatic drywall finishing tools. During this time, we have supplied and/or serviced more than 900 [...]

Abesco Drop Ceiling Anchor Screws has over 40 years of experience in manufacturing all types of screws for the construction industry. We stock every type of screw used in the [...]

Company: American Hardware Manufacturers Association, Schaumburg, Ill. Agency: The Ungar Group, Chicago Market: Hardware industry Chase: Ads for trade shows are typically dismal looking. But the American Hardware Manufacturers Association [...]

CHICAGO--Schlage Lock is launching new lines of plumbing fixtures and door hardware with a print campaign from BBDS. One of three executions behind the new Broadway Collections by Schiage breaks [...]

DRAPER PLUS, the newly formed direct sales arm of DIY hardware group Draper Tools, is launching the first dedicated ad campaign for its new e-commerce site. The campaign, which launches [...]

Media...Period, Bloomfield, was awarded the broadcast media buying business for Fireplace & Spa, Livonia. The four-year-old agency, which placed more than $35 million of radio, TV and cable ads last [...]

Style and design...from Cook's. Whether you are building or remodeling, or if your style is traditional, contemporary or classic, Cook's Custom Cabinetry is the company for you. Designing cabinetry for [...]

Eberhard Manufacturing Co. has released a catalog that features its full-line of high-quality locks, latches and related equipment for industrial, vehicular and specialty applications. The 204-page catalog covers more than [...]

Douglas-Danielle, Chicago, a direct marketing shop, will create several 'campaign-specific microsites' on the Internet for Bank of America to support the client's direct campaigns in the coming year. Maddock Douglas, [...]

CHICAGO--Hardware store chain TruServ is reviewing its ad account after splitting with Leo Burnett here. A company official said the Chicago-based client had a list of contenders in and out [...]

Quick, name a lock brand other than Master Lock. Pretty tough, huh? While not exactly the sexiest product on hardware store shelves, Master Lock and Cramer-Krasselt, its advertising agency for [...]

Quick, name a lock brand other than Master Lock. Pretty tough, huh? While not exactly the sexiest product on hardware store shelves, Master Lock and Cramer-Krasselt, its advertising agency for [...]

Fogarty Returns Security Specialist to Home Screens DALLAS--A throwback to James Bond is Fogarty Klein & Partners' means of promoting a home keyless remote entry system developed by one of [...]

A couple of years ago, when the staff at Scarborough Lumber, with five locations in California, searched for new ways to drive traffic to their garden center, they found their [...]

TAKING A CUT AT ADVERTISING CAPEWELL ADS HAVE TEETH! How does a century-old manufacturing company in conservative New England shape a new corporate image and increase saw blade sales in […]

At its biannual buying market in September, Atchison-Kan.-based distributor Blish-Mize rolled out enhancements to its advertising program and communicated the importance of maintaining visibility with consumers across media platforms. The [...]

* Every Friday, Dale Allison and Janice Wesdlund co-host a radio show on WROK 1440 AM in Rockford, Ill., that promotes Bob's Ace Hardware store in Rockford. The co-hosts interview [...]

Working from the premise that people love the satisfaction of doing their own projects but often need a little help, branding agency Revolve developed a brand positioning campaign for TIM-BR [...]

Many distributors have computers in their office or home to perform company accounting, secretarial and/or quoting functions. You can also use that expensive piece of equipment to promote your company [...]

Fogarty Klein lands Builders Square It was personal chemistry that nailed the $30 million national Builders Square account for Fogarty Klein & Partners, but the Houston ad agency says a [...]

Director John Komnenich has come out with a new commercial spot for Master Lock featuring actor Hank Stone as a prison inmate who pitches for the company's new line of door hardware. In the spot, Stone plays a prison inmate who explains his burglary techniques to a Master Lock technician. To all of Stone's claims, the technician calmly explains why it cannot be done with a Master Lock.

For Beacon Paint and Hardware in New York City, marketing takes on unique challenges. 'Advertising is different in New York,' says Bruce Stark, owner. 'Newspaper advertising is so expensive and [...]

A Square Deal on Circulars Like many do-it-yourself retailers, Ron O'Day, who runs Paitson True Value in Terre Haute, Ind., feels his circulars keep him running in circles. 'You can [...]

EJL Locks Up Kwikset, Metro Water LOS ANGELES--Eisaman, Johns & Laws, a fairly quiet L.A. shop with a reputation for client relationships spanning 10 years and more, is entering the [...]

A high school is filled with a strange green glow. A TV newswoman exclaims, 'It's complete pandemonium.' A Hazmat team eventually finds the source: Teen boys opening a locker secured [...]