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The development of technology and information have led to increase shopping activity on many e-commerce, especially in Indonesia. Tokopedia, one of the largest e-commerce in Indonesia, experienced a surge in transactions with high purchasing decisions. A high purchase decision indicates that the product or service has succeeded in attracting the attention of consumers and is related to engagement in choosing and making decisions to buy goods or use services. UI Design, UX Design and e-ServQual are the first aspects consumers feel when opening an application before making a purchase. Therefore, this research was conducted to determine the relationship between UI, UX, e-ServQual, Perceived Risk and Purchase Decision which are used as latent variables of this research. This study adopted a correlational research design and analysis was carried out using PLS-SEM method with SmartPLS 4.0 software. There are 114 respondents with various backgrounds and ages from all over Indonesia who use the Tokopedia mobile application. The results revealed that the factor that most influenced the purchasing decisions was e-ServQual with the indicator "The entire process of using the application is efficient". Furthermore, the factor that most influences perceived risk is UX Design, even though perceived risk does not have a mediating effect on purchasing decisions and become a gap in this study. The study suggested further studies to be conducted to relate the variables.

After restrictions on community activities caused by the COVID-19 pandemic were lifted, numerous businesses, including restaurants and cafes, have already resumed normal operations. Competition is also unavoidable. Thus, companies should motivate their managers to develop various operational strategies to increase customer satisfaction. This study aims to analyze the relationship between customer satisfaction and operational management activities, including layout, decoration, location, and cleanliness. In addition, it examines human resource management, food quality, and atmosphere as mediating variables. Data were obtained using an online questionnaire conducted between June and December 2021. A total of 1,068 clients of cafes and restaurants were selected as the participants using purposive random sampling. Data were evaluated using variance-based structural equation modeling. The results showed that operational management activities promote cafes and restaurants (p-value = 0.000). Furthermore, this study indicates the role of infrastructure elements, specifically human resource management, atmosphere, and food quality, as moderating variables on customer satisfaction (p-value = 0.000). Overall, the findings of this empirical study provide a theoretical contribution by emphasizing cafe and restaurant operational strategies that enhance customer satisfaction.

The purpose of this study was to analyze and prove the effect of destination image and social influence on visiting intentions and visiting decisions on visitors to the Mulawarman museum in Kutai Kartanegara Regency. This study used 120 respondents and this study used a survey method with a sample in Kutai Kartanegara Regency with the Accidental Sampling Method sampling technique. Respondents were only interviewed once when they met (cross section). Data from respondents (Primary Data) was then tabulated and tested using statistical methods. Data were collected using research tools (questionnaires). Based on the results of the analysis and discussion, it can be concluded that the image of the destination has a significant effect on the visiting intentions of visitors. So the better the image of the destination, the higher the intention to visit. Social has no significant effect on visitors' intention to visit. So the better the social level, the higher the intention to visit. The image of the destination has no significant effect on the decision to visit the visitors. So the high or low level of the image of the destination does not affect the decision to visit. Social influence has a significant effect on the decision to visit. So the better the social level, the higher the decision to visit. Intention to visit has a significant effect on the decision to visit. So the higher the intention to visit, the higher the decision to visit.

Lombok has become Indonesia’s mainstay halal tourist destination; they proved Lombok won the highest score in the GMTI and IMTI surveys. The label as the best halal tourist destination must be a competitive advantage that can attract Muslim tourists to visit Lombok. This study seeks to explain the effect of the variables Halal Tourism Index, Tourist Satisfaction, Tourist Experience Quality on Revisit Intention. This study took domestic Muslim tourist respondents aged between 17 to 60 years who had visited Lombok in the last 3 years. With 87 respondents, it processed the data using PLS-SEM. We know the results of the hypothesis test that the Halal tourism index has no effect on tourist satisfaction and revisit intention; the Halal tourism index has a significant effect on Tourist Experience quality. While the Tourist Experience quality variable has a significant effect on tourist satisfaction and revisit intention, and tourist satisfaction influences revisit intention. The limitation of this research is that respondents are not evenly distributed to all regions of Indonesia, and the number is only 87 respondents. This study revealed that the key factor in making domestic Muslim tourists satisfied and intend to visit Lombok is Experience quality.

The Covid-19 pandemic that has hit the world has devastated the tourism sector. In Indonesia, the government continues to focus on bringing in tourists from various foreign countries. This study tries to explain whether Indonesian people dare to travel and what factors influence their intention to travel. We applied an explanatory quantitative approach in this study, where the survey supported online by involving 200 respondents spread throughout Indonesia. Characteristics of their age between 17 years - 60 years. SEM method for interpreting data. The findings of the analysis present that during pandemic, Indonesian people continue to travel by paying attention to Covid-19 health procedures. In addition, they also consider supporting factors such as traveling needs, safety during the traveling, and exist on social media needs that significantly influence traveling intention of traveling interest mediation. Family economic condition is a factor that plays a very important role in encouraging traveling intention because we proved it to be a moderating variable that has a significant effect on traveling interest in traveling intention. The interesting thing is that 94% of respondents did not reduce their desire to travel in 2021.

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh signifikansi konstruk variabel budaya organisasi, gaya kepemimpinan, serta komitmen organisasi terhadap variabel kepuasan kerja dan kinerja pegawai pada PT PLN (Persero) Sektor Mahakam. Pengambilan data dilakukan dengan memberikan kuesioner pada 95 sampel responden, yang kemudian dianalisis menggunakan metode Partial Least Squares(PLS). Hasil penelitian menunjukkan bahwa: 1) Budaya organisasi berpengaruh negatif dan tidak signifikan terhadap kepuasan kerja pegawai; 2) Gaya kepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai; 3) Komitmen organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai; 4) Budaya organisasi berpengaruh negatif dan signifikan terhadap kinerja pegawai; 5) Gaya kepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai; 6) Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai, dan 7) Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai pada PT PLN (Persero) Sektor Mahakam. Kata Kunci: Budaya Organisasi; Gaya Kepemimpinan; Komitmen Organisasi; Kepuasan Kerja; Kinerja Pegawai

Tujuan dalam penelitian ini adalah untuk menganalisis dan membuktikan pengaruh inovasi pemasaran terhadap kinerja inovasi dan kinerja pemasaran. Populasi yang digunakan pada penelitian ini adalah pelaku Usaha mikro kecil dan menengah (UMKM) Kota Bontang yang berfokus pada pengolahan hasil laut. Jumlah responden dalam penelitian ini berjumlah 72 responden pelaku UMKM yang ada di Kota Bontang. penelitian ini menggunakan metode analisis software SmartPLS versi 3.0. Hasil penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara inovasi pemasaran terhadap kinerja inovatif, terdapat pengaruh positif dan signifikan antara inovasi pemasaran terhadap kinerja pemasaran serta terdapat pengaruh positif dan signifikan antara kinerja inovatif terhadap kinerja pemasaran.

The challenge of Gapoktan tomato still depends on the infrastructure and it is approved by the network built by the government. The focus of the study is to find answers from tomato farmers about water and electricity infrastructure problems during the Covid-19 pandemic. We use social-based qualitative consultations with farmers who are members of Gapoktan tomatoes in Indonesia. Samples from this studio totaled 72 units of informants consisting of 12 questions. The question items are grouped into 2 indicators (social and economic). The conclusion of the study was revealed if answering informants was indeed very varied. At present, there has not been a significant problem with the two indicators discussed in the estimation of water and electricity infrastructure. Therefore, the electricity and water supply in the agricultural area is minimal; bias can lead to new problems such as social conflicts and income from farmers decreased due to Covid-19. This survey can be a reference and consideration for various parties related to the management of tomato cultivation in Indonesia.

This study aims to find out: 1) The Effect of Transformational Leadership Style on Employee Performance of oil processing companies in Balikpapan; 2) Effect of Transactional Leadership Style on Employee Performance of oil processing companies in Balikpapan; 3) Transformational Leadership Style on Quality of Work Life of oil processing companies in Balikpapan; 4) Effect of Transactional Leadership Style on Quality of Work Life of oil processing companies in Balikpapan. This research is a quantitative descriptive study with a total sample of 80 respondent nurses' employees. Data collection techniques using questionnaires and purposive sampling methods. Data analysis techniques in this study used Simple Linear Regression. The results showed the Transformational Leadership Style affects the Employee Performance of oil processing companies in Balikpapan(H1); the Transactional Leadership Style affects the Performance of Employees of oil processing companies in Balikpapan(H2). From these results, it can be concluded that all indicators have a positive and significant effect.

The purpose of this study is to prove that the Bankaltimtara website stimuli have an effect on the affective state of its customers, to prove that the Bankaltimtara's servicescape stimuli have an effect on the customer's affective state, to prove that the customer's affective state has an effect on increasing bankaltimtara's customer satisfaction. , to prove the affective state of customers mediating the influence of website stimuli on increasing customer satisfaction bankaltimtara, to prove the affective state of customers mediating the influence of website stimuli on increasing customer advocacy behavior bankaltimtara, to prove the affective state of customers mediating the effect of servicescape stimuli on increasing customer satisfaction bankaltimtara, to prove the situation customer affective mediates the effect of servicescape stimuli on increasing customer advocacy behavior ur bankaltimtara. This type of research uses survey research with a causative approach which aims to explain the causal relationship between two or more observed variables through hypothesis testing so that conclusions can be drawn. the population in this study were customers of conventional bankaltimtara savings. with Partial Least Square (PLS) program in data processing. the results of this study indicate that website stimuli have a positive and significant direct effect on the affective state of bankaltimtara customers, servicescape stimuli have a direct positive and significant effect on the affective state of bankaltimtara customers, affective state has a direct positive and significant effect on customer satisfaction bankaltimtara. Keywords: Effect Of Sensory Stimuli, Increasing Customer Satisfaction, Customer Advocacy, Stimulus Organism Response (SOR) Model, Bankaltimtara

The use of virtual private server technology is currently growing rapidly in companies to support companies developing applications that are implemented in the company. Lintasarta is a company that provides virtual private server products in Balikpapan which have 24-hour support and a team of internationally certified experts. Researchers are interested in analyzing the antecedents of purchasing decisions of virtual private server products in Balikpapan. The method used in this research is explanation by explaining the variables and objects examined through the collected data. Price, product quality, and technology acceptance models are the main focus discussed. This study took a sample of 30 companies in Balikpapan that use virtual private server products. The analysis technique used is Structural Equation Modeling (SEM) with partial Least Square (PLS) approach. The results showed that the price had a negative and not significant effect on purchase intentions. Product quality has a negative and not significant effect on purchase intention. Technology acceptance models have a positive and significant effect on purchase intentions. Price has a positive and not significant effect on purchasing decisions. Technology acceptance model has a negative and not significant effect on buying decisions. Intention to buy a positive and significant effect on product purchasing decisions. Keywords: Price, Product Quality, Technology Acceptance Model, Purchase Intentions and Purchasing Decisions

This study aims to examine and analyze the influence of Hedonic Value and Utilitarian Value on Brand Trust and loyalty on shoe products. This research will be conducted by distributing questionnaires to 100 respondents who use shoe products. The analysis technique used is quantitative analysis techniques with path analysis methods. The results of this study indicate that the hedonic value has a significant positive effect on brand trust. Utilitarian values do not have a significant influence on brand trust. Brand trust has a significant positive effect on Loyalty.

In this study involving consumers PT Samator Gas Industri Samarinda Seberang. In this study, a sample of 120 respondents was used to see customer satisfaction and customer loyalty. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Customer value had a significant positive effect on customer satisfaction, Customer trust had a significant positive effect on customer satisfaction, Customer value had a significant positive effect on loyalty, Customer trust had a significant positive effect on loyalty, Satisfaction had a non-significant positive effect on loyalty on PT Samator Gas Samarinda Industry Opposite.

In this study involving Civil Servants in Samarinda City DPRD. In this study, to see the performance of employees used a sample of 82 respondents. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the SmartPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that Personality had a positive influence on employee job satisfaction, organizational commitment had a positive influence on employee job satisfaction, work engagement gave a positive effect on satisfaction, Personality had a positive influence on employee performance, organizational commitment had a positive influence on employee performance, work engagement provide a positive influence on employee performance, job satisfaction has a positive influence on the performance of employees of the Samarinda City Regional Representative Council. Keywords: Personality, Organizational Commitment, Work Engagement, Job Satisfaction, Employee Performance

This study aims to determine the effect of the influence of advertising messages, consumer trust and consumer attitudes towards the purchase decisions services and consumer loyalty in using Pertamina Hospital services in Balikpapan. Data analysis tools used in this study are Partial Least Square (PLS) with the help of SmartPLS 3.0 software The results of this study indicate: (1) Advertising messages have a positive and significant effect on consumer decisions, (2) Advertising messages has a positive and significant effect on Customer Loyalty, (3) Consumer Trust has a positive and significant effect on Purchase decisions, (4) Customer Trust has a positive and significant effect on Customer Loyalty, (5) Consumer Attitude has a negative and insignificant effect on Purchase decisions Services, (6) Consumer Attitude has a positive and significant influence on Customer Loyalty, (7) Decision on Using RSPB Services gives positive and significant influence on Customer loyalty.

Data analysis method that will be used is Stuctural Equation Modeling analysis. In this study data analysis using PLS approach. PLS is a model of SEM equations based on components or variants. Population in this research is all employees of Agency Personnel, Education and Training Area of Samarinda City. The results showed that; Leadership gives a negative influence on motivation, leadership does not have a significant effect on motivation, Leadership gives a positive influence on performance, leadership gives no significant effect on performance, organizational commitment has a positive influence on motivation, organizational commitment does not have a significant effect on motivation, organizational commitment has a negative influence on performance, organizational commitment does not have a significant effect on performance, work ability has a positive influence on motivation, work ability provides significant influence on motivation, work ability gives a positive influence on performance, work ability provides insignificant influence on performance, motivation has a positive influence on performance, motivation has a significant influence on the performance.

This study aims to analyze the influence of Company Image and Service Quality on Intentions to Move Through Satisfaction to Rai Fitness Members in Samarinda City. This research uses quantitative by using path analysis obtained with SPSS statistical software version 22.0 and Structural Equation Modeling (SEM) PLS (partial at least aquares). Samples taken in this study were 90 respondents distributed in Samarinda City, they are users Rai Fitness services in Samarinda city, the measurement uses a Likert scale with a score of 1-5. In this study also tested the validity and reliability test, then the estimation test and the model fit structural test were conducted. Based on the structural model we found, Company Image, Service Quality has a significant effect on Customer Satisfaction and a significant negative effect on Intentions to Move.

This study aims to determine the effect of confidence (trust) and Quality Information and Decision on Interest Buy Pebelian (Studies in Samarinda Shopee customers). Online shopping How to use the Internet through computers and mobile devices is increasingly popular smartphone can even be said to have become the trend of today. The population in this study is the customer who Shopee samarinda use application Shopee in transacting online, The samples in this study as many as 150 respondents. Methods Data collection is done by providing a list of questions or questionnaires to respondents that the study sample, where questionnaires were distributed through WhatApp application. This study uses data analysis tools is to test the validity and reliability test, then this research analysis method of partial least square (PLS). The tools used in processing the data using PLS Smart program Research results show that 1) Belief positive and significant impact on the buying interest of customers Shopee Samarinda, 2) trust has a positive effect but not significant to purchasing decisions of customers Shopee Samarinda, 3) Quality of information about positive and significant effect on the buying interest of customers Shopee Samarinda, 4) Quality of information about positive and significant effect to the purchasing decision of customers Shopee Samarinda, 5) buying interest and significant positive effect on customer purchasing decisions Shopee Samarinda

The success of a company is influenced by employee performance. By improving employee performance will make it easier for company goals to be achieved. One factor that can improve employee performance is the provision of compensation and motivation. This study aims to determine and analyze the effect of compensation and work motivation on employee performance. The sampling technique used is by taking a purposive sampling. The method used in this research is data collection through questionnaires, literature study, and observation. The technique used to analyze simple linear regression data and examine hypotheses simultaneously and partially. The result is compensation and motivation significantly influence employee performance simultaneously.

In this study involving PT BPD Kaltim Kaltara Samarinda. In this study, to see the performance of employees used a sample of 162 respondents, based on the results of the questionnaire that has been distributed, it can be seen that the number of respondents to be analyzed was 162 respondents. The data analysis used by the author is the Structural Equation Model (SEM). Hypothesis testing is done by multivariate analysis carried out through the WarpPLS program. Data analysis through partial Least Square (PLS) is done through two stages, namely: First, Assessing the outer model or measurement model. Second, assess the inner model or structural model. The results showed that there was a positive and not significant effect between Openness on employee organizational citizenship behavior, There was a positive and significant effect between Conscientiousness on organizational citizenship behavior of employees, There was a positive and insignificant effect between Extraversion on organizational citizenship behavior of employees, There was an influence a positive and significant relationship between Agreeableness on organizational citizenship behavior of employees, There is a positive and significant influence between Neuroticism on organizational citizenship behavior of employees, There is a positive and insignificant effect between Openness on employee performance, There is a positive and insignificant effect between Conscientiousness on performance employees, There is a positive and significant influence between Extraversion on employee performance, There is a positive and significant effect between Agreeabl eness on employee performance, There is a positive and insignificant influence between Neuroticism on employee performance, There is a positive and not significant effect between organizational citizenship behavior on employee performance of PT BPD Kaltim Kaltara Samarinda Branch.

Tujuan dalam penelitian ini adalah untuk membuktikan customer relationship management berpengaruh signifikan terhadap kepuasan, untuk membuktikan kualitas pelayanan berpengaruh signifikan terhadap kepuasan, untuk membuktikan kepuasan berpengaruh signifikan terhadap loyalitas nasabah, untuk membuktikan customer relationship management berpengaruh signifikan terhadap loyalitas nasabah melalui kepuasan, dan untuk membuktikan kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah melalui kepuasan. Jenis penelitian ini menggunakan penelitian survei dengan pendekatan kausatif yang mana tujuannya untuk menjelaskan hubungan sebab akibat antara dua variabel atau lebih yang diamati melalui pengujian hipotesis sehingga dapat ditarik kesimpulan. Populasi dalam penelitian ini adalah konsumen pada Bank Umum Konvensional di Samarinda dengan menggunakan teknik purposive sampling dalam pengambilan sampel. Analisa data yang digunakan adalah SEM berbasis covariance dengan bantuan program IBM AMOS 26 dalam pengolahan data. Hasil penelitian ini menunjukkan bahwa customer relationship management berpengaruh negatif dan tidak signifikan terhadap kepuasan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan, kepuasan berpengaruh positif dan signifikan terhadap loyalitas nasabah, customer relationship management berpengruh positif dan signifikan terhadap loyalitas nasabah melalui kepuasan, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas nasabah melalui kepuasan.

The purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand loyalty. This research was conducted using a sample of 131 people and data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Partial Least Square (PLS)

Efektivitas Periklanan dari Penelitian ini terdiri dari kreativitas periklanan, kualitas pesan, dan frekuensi pengiriman. Penelitian ini bertujuan untuk mengetahui dampak efektifitas yang dilibatkan di dalamnya seperti variabel Periklanan Kreativitas, kualitas pesan, dan pandangan frekuensi konsumen membeli Niat juga mengetahui variabel dominan mana yang mempengaruhi Buy Consumer Intentions. Program Penelitian ini menggunakan alat analisis Regresi Linier Berganda SPSS versi 22.0. Populasi penelitian adalah Mahasiswa Politeknik Negeri Samarinda pernah menonton iklan televisi Mie Sedap minimal 3 kali. Pada saat yang sama, sampel yang digunakan untuk Penelitian ini adalah sebanyak 170 responden dengan teknik pengambilan sampel non probability dan metode accidental sampling, yaitu kuesioner untuk pengumpulan data secara spesifik. Hasil penelitian menunjukkan bahwa kreativitas periklanan, kualitas pesan, dan Frequency Advertising signifikan berpengaruh positif terhadap minat membeli konsumen, hal lain yang menjadi kreativitas iklan menjadi variabel dominan yang mempengaruhi minat beli konsumen.