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9 results on '"Google Inc. -- Services -- Marketing"'

1. Google's travel incursion poses 'strategic risk' to OTAs, industry

Author

Jelski, Christina

Subjects
Google Inc. -- Services -- Marketing, Information technology services industry -- Services -- Marketing, Travel industry -- Forecasts and trends, Company marketing practices, Market trend/market analysis, Computer services industry, Business, Travel industry
Abstract

Google continues to encroach gradually on OTA turf. The tech giant's most recent move was to begin offering exclusive hotel discounts via its Google One cloud storage platform, at the [...]

Published
2018

2. How Facebook and Google are killing papers and transforming news

Author

Lewis, Helen

Subjects
Facebook Inc. -- Services -- Marketing, Google Inc. -- Services -- Marketing, Journalists -- Training -- Technology application, Information services -- Marketing, Newspaper publishing -- Finance, Company marketing practices, Company financing, Technology application, Information services industry, Literature/writing, Political science
Abstract

When I started work at the Daily Mail in 2005, there was often a discussion among the men who decided the running order of stories about which pages should be [...]

Published
2017

3. Google is going after cable with its own streaming service, YouTube TV

Author

Fung, Brian

Subjects
Google Inc. -- Services -- Marketing, Streaming media -- Forecasts and trends -- Marketing, Information services industry -- Services -- Marketing, Information services -- Services -- Marketing, Company marketing practices, Streaming media technology, Market trend/market analysis, Information services industry, General interest, News, opinion and commentary, YouTube TV (Online streaming service)
Abstract

Byline: Brian Fung Google is taking the plunge into live television with a new streaming service that's designed to compete against SlingTV, DirecTV Now and Playstation Vue. Google revealed YouTube [...]

Published
2017

4. Google+ challenged to achieve scale by brands

Subjects
Google Inc. -- Services -- Marketing, Information services industry -- Services -- Marketing, Information services -- Services -- Marketing, Company marketing practices, Information services industry, Advertising, marketing and public relations, Business, Business, international
Abstract

Google's long-awaited social networking service, Google+, will have to achieve scale before marketing spend is diverted to it, marketers warned this week. While Google+, which has similar features to Facebook, [...]

Published
2011

5. Google boosts 'nicer' brands

Subjects
Google Inc. -- Services -- Marketing, Internet/Web search services -- Services, Information services industry -- Services -- Marketing, Information services -- Services -- Marketing, Text search and retrieval software, Company marketing practices, Internet search software, Internet/Web search service, Information services industry, Advertising, marketing and public relations, Business, Business, international
Abstract

Brands with poor online customer relations are to be penalised by Google following changes to its search engine. The company has amended its algorithm to expose hundreds of advertisers it [...]

Published
2010

6. Google to Offer Free WiFi in Airports During Holiday Season 127091

Subjects
Company marketing practices, Information services industry, Google Inc. -- Services -- Marketing, Information services industry -- Services -- Marketing, Information services -- Services -- Marketing
Abstract

Search engine giant Google announced that it is working with airports across the U.S. as well as Boingo Wireless, Advanced Wireless Group, Airport Marketing Income and others to provide free […]

Published
2009

7. Google Ad Campaign Champions Google Apps 349135

Subjects
Company marketing practices, Information services industry, Google Inc. -- Services -- Marketing, Advertising campaigns -- Evaluation, Information services industry -- Services -- Marketing, Information services -- Services -- Marketing
Abstract

One of the points people user to argue Google Apps is not viable in businesses is that the company doesn't do anything to market the collaboration applications as alternatives to […]

Published
2009

8. Google confab unveils new product slate

Author

Roettgers, Janko

Subjects
Google Inc. -- Services -- Marketing, Information services industry -- Services -- Marketing, Mobile applications -- Forecasts and trends -- Evaluation, Information services -- Services -- Marketing, Company marketing practices, Market trend/market analysis, Information services industry, Arts and entertainment industries, Business
Abstract

When it invited 7,000 developers and journalists to the Google I/O 2016 developer conference last week at the Shoreline Amphitheater in Mountain View, Calif., Google did things a bit differently [...]

Published
2016

9. Youtube video subscriptions are going to be a very hard sell

Author

Spangler, Todd

Subjects
Google Inc. -- Services -- Marketing, Information services -- Services -- Marketing, Company marketing practices, Information services industry, Arts and entertainment industries, Business
Abstract

Google's YouTube, looking to squeeze new coin from the millions of free videos on the service, aims to launch a subscription-based service later in 2015 that will strip out all [...]

Published
2015

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