21 results on '"Global agendas"'
Search Results
2. New conceptual categories to attend to the new relationships of domination found in Latin America.
- Author
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Flores Sánchez, Manuel and Seva López, Violeta
- Subjects
- *
SELF-efficacy , *SOCIAL services , *SOCIAL change , *SOCIAL case work , *GENDER inequality , *CONCEPTUAL structures , *PRACTICAL politics , *PUBLIC welfare - Abstract
This article analyses the approaches taken by the reconceptualisation movement to find out whether it is still an enduring process in the frameworks of international social work. The conclusions reached are that the discourses of these organisations are still ostensibly politically committed, but their ideological position is very moderate. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
3. Development beyond 2030: more collaboration, less competition?
- Author
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Kumar, Ankit, Butcher, Stephanie, Hammett, Daniel, Barragan-Contreras, Sandra, Burns, Vanessa, Chesworth, Ollie, Cooper, Gregory, Kanai, Juan Miguel, Mottram, Hannah, Poveda, Sammia, and Richardson, Pamela
- Subjects
- *
GOAL (Psychology) , *SUSTAINABLE development , *ETHNONATIONALISM , *CLIMATE change - Abstract
The Sustainable Development Goals (SDGs) represented a key landmark in collaboration and shared agenda-setting to address global challenges across scales and geographies. However, despite initial optimism that measurable goals would support accountability and transparency in development, progress towards realising goals has been mixed. Global development agendas increasingly face challenges from the intensification of climate change, the return of populism and ethnonationalism, and a deepening of inequalities at intra- and inter-national scales. This article interrogates the priorities that must inform a critical post-SDG development agenda. To think towards this, we first explore three questions of the development agenda: 1) can development be sustainable? 2) Can development be delivered through markets? And 3) can development be 'global'? To address these tensions and take a first step towards a more critical post-2030 agenda, we call for a focus on spatialities, multiplicities and historicities of development. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
4. Conclusion
- Author
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da Cal Seixas, Sônia Regina, de Moraes Hoefel, João Luiz, da Cal Seixas, Sônia Regina, and de Moraes Hoefel, João Luiz
- Published
- 2022
- Full Text
- View/download PDF
5. África Subsariana e Agendas Globais de Educação: Uma reflexão sobre políticas de educação e de formação de professores
- Author
-
Arlinda Manuela dos Santos Cabral
- Subjects
public policy ,education ,global agendas ,teacher education ,sub-Saharan Africa ,History of Africa ,DT1-3415 ,Social Sciences - Abstract
Education and teacher education policies are embedded in heterogeneous national contexts, which entail priority setting and trade-offs, and which are influenced by global education agendas, such as the United Nations 2030 Agenda. This article seeks to contribute to the understanding of how global education agendas interact in the context of sub-Saharan Africa, using qualitative methodology. In the last decade, satisfaction with education provision and quality of education has declined, but a positive appreciation of the alignment of education with the labour market and teacher training persists, reflecting the incorporation of global agendas into national policies, albeit with a need for further analysis of the achievement of global education goals.
- Published
- 2022
- Full Text
- View/download PDF
6. ÁFRICA SUBSARIANA E AGENDAS GLOBAIS DE EDUCAÇÃO: UMA REFLEXÃO SOBRE POLÍTICAS DE EDUCAÇÃO E DE FORMAÇÃO DE PROFESSORES.
- Author
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dos Santos Cabral, Arlinda Manuela
- Subjects
- *
BUSINESS teachers , *TEACHER training , *TEACHER education , *EDUCATIONAL quality , *TEACHER educators - Abstract
Education and teacher education policies are embedded in heterogeneous national contexts, which entail priority setting and trade-offs, and which are influenced by global education agendas, such as the United Nations 2030 Agenda. This article seeks to contribute to the understanding of how global education agendas interact in the context of sub-Saharan Africa, using qualitative methodology. In the last decade, satisfaction with education provision and quality of education has declined, but a positive appreciation of the alignment of education with the labour market and teacher training persists, reflecting the incorporation of global agendas into national policies, albeit with a need for further analysis of the achievement of global education goals. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
7. Synergies and fragmentation in country level policy and program agenda setting, formulation and implementation for Global Health agendas: a case study of health security, universal health coverage, and health promotion in Ghana and Sierra Leone
- Author
-
Irene Akua Agyepong, Fredline A. O. M’Cormack-Hale, Hannah Brown Amoakoh, Abigail N. C. Derkyi-Kwarteng, Theresa Ethel Darkwa, and Wallace Odiko-Ollennu
- Subjects
Synergies ,Fragmentation ,Agency ,Context ,Power ,Global agendas ,Public aspects of medicine ,RA1-1270 - Abstract
Abstract Background Global health agendas have in common the goal of contributing to population health outcome improvement. In theory therefore, whenever possible, country level policy and program agenda setting, formulation and implementation towards their attainment should be synergistic such that efforts towards one agenda promote efforts towards the other agendas. Observation suggests that this is not what happens in practice. Potential synergies are often unrealized and fragmentation is not uncommon. In this paper we present findings from an exploration of how and why synergies and fragmentation occur in country level policy and program agenda setting, formulation and implementation for the global health agendas of Universal Health Coverage (UHC), Health Security (HS) and Health Promotion (HP) in Ghana and Sierra Leone. Our study design was a two country case study. Data collection involved document reviews and Key Informant interviews with national and sub-national level decision makers in both countries between July and December 2019. Additionally, in Ghana a stakeholder workshop in December 2019 was used to validate the draft analysis and conclusions. Results National and global context, country health systems leadership and structure including resources were drivers of synergies and fragmentation. How global as well as country level actors mobilized power and exercised agency in policy and program agenda setting and implementation processes within country were also important drivers. Conclusions There is potential in both countries to pull towards synergies and push against fragmentation in agenda setting, formulation and implementation of global health agendas despite the resource and other structural constraints. It however requires political and bureaucratic prioritization of synergies, as well as skilled leadership. It also requires considerable mobilization of country level actor exercise of agency to counter sometimes daunting contextual, systems and structural constraints.
- Published
- 2021
- Full Text
- View/download PDF
8. When One Health Meets the United Nations Ocean Decade: Global Agendas as a Pathway to Promote Collaborative Interdisciplinary Research on Human-Nature Relationships.
- Author
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Masterson-Algar, Patricia, Jenkins, Stuart R., Windle, Gill, Morris-Webb, Elisabeth, Takahashi, Camila K., Burke, Trys, Rosa, Isabel, Martinez, Aline S., Torres-Mattos, Emanuela B., Taddei, Renzo, Morrison, Val, Kasten, Paula, Bryning, Lucy, Cruz de Oliveira, Nara R., Gonçalves, Leandra R., Skov, Martin W., Beynon-Davies, Ceri, Bumbeer, Janaina, Saldiva, Paulo H. N., and Leão, Eliseth
- Subjects
INTERDISCIPLINARY research ,OCEAN ,MARINE ecosystem health ,INTERNATIONAL agencies ,WORLD health - Abstract
Strong evidence shows that exposure and engagement with the natural world not only improve human wellbeing but can also help promote environmentally friendly behaviors. Human-nature relationships are at the heart of global agendas promoted by international organizations including the World Health Organization's (WHO) "One Health" and the United Nations (UN) "Ocean Decade." These agendas demand collaborative multisector interdisciplinary efforts at local, national, and global levels. However, while global agendas highlight global goals for a sustainable world, developing science that directly addresses these agendas from design through to delivery and outputs does not come without its challenges. In this article, we present the outcomes of international meetings between researchers, stakeholders, and policymakers from the United Kingdom and Brazil. We propose a model for interdisciplinary work under such global agendas, particularly the interface between One Health and the UN Ocean Decade and identify three priority research areas closely linked to each other: human-nature connection, conservation-human behavior, and implementation strategies (bringing stakeholders together). We also discuss a number of recommendations for moving forward. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
9. When One Health Meets the United Nations Ocean Decade: Global Agendas as a Pathway to Promote Collaborative Interdisciplinary Research on Human-Nature Relationships
- Author
-
Patricia Masterson-Algar, Stuart R. Jenkins, Gill Windle, Elisabeth Morris-Webb, Camila K. Takahashi, Trys Burke, Isabel Rosa, Aline S. Martinez, Emanuela B. Torres-Mattos, Renzo Taddei, Val Morrison, Paula Kasten, Lucy Bryning, Nara R. Cruz de Oliveira, Leandra R. Gonçalves, Martin W. Skov, Ceri Beynon-Davies, Janaina Bumbeer, Paulo H. N. Saldiva, Eliseth Leão, and Ronaldo A. Christofoletti
- Subjects
interdisciplinary ,global agendas ,co-design ,One Health ,Ocean Decade ,Psychology ,BF1-990 - Abstract
Strong evidence shows that exposure and engagement with the natural world not only improve human wellbeing but can also help promote environmentally friendly behaviors. Human-nature relationships are at the heart of global agendas promoted by international organizations including the World Health Organization’s (WHO) “One Health” and the United Nations (UN) “Ocean Decade.” These agendas demand collaborative multisector interdisciplinary efforts at local, national, and global levels. However, while global agendas highlight global goals for a sustainable world, developing science that directly addresses these agendas from design through to delivery and outputs does not come without its challenges. In this article, we present the outcomes of international meetings between researchers, stakeholders, and policymakers from the United Kingdom and Brazil. We propose a model for interdisciplinary work under such global agendas, particularly the interface between One Health and the UN Ocean Decade and identify three priority research areas closely linked to each other: human-nature connection, conservation-human behavior, and implementation strategies (bringing stakeholders together). We also discuss a number of recommendations for moving forward.
- Published
- 2022
- Full Text
- View/download PDF
10. A Proposal to Operationalise the Concept of Compatibility in World Heritage Climate Change Policy.
- Author
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Khalaf, Roha W.
- Subjects
- *
GOVERNMENT policy on climate change , *CLIMATE change mitigation , *BUFFER zones (Ecosystem management) , *CLIMATE change , *CULTURAL property - Abstract
Since Decision 29 COM 7B.a of the UNESCO World Heritage Committee in 2005, the World Heritage Centre and the Advisory Bodies have been tackling the threats posed by climate change to cultural and natural World Heritage properties. Great attention is paid to impacts and projected risks, and hence vulnerability assessment, risk preparedness, awareness raising, monitoring, adaptation and mitigation, but very little attention is paid to development in World Heritage properties and their buffer zones. While it is important to prevent loss and damage and to protect attributes of Outstanding Universal Value (OUV) identified in the past, this article argues that integrating climate action into the planning of future development is also important to implement global agendas. It proposes operationalising the concept of compatibility in World Heritage Climate Change Policy to proactively promote climate-resilient, energy-efficient and low-emissions new development projects that are compatible with their local contexts not only to engage States Parties in climate action, but also to prevent adverse effects on 'integrity' including attributes of OUV. This article, therefore, puts forward new thinking and proposes new directions for policy and practice. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
11. Health and the Urban: Multiple Threads Interconnecting Health in the City
- Author
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Akerman, Marco, Mendes, Rosilda, de Assis Comarú, Francisco, Leal Filho, Walter, Series editor, Azeiteiro, U.M., editor, AKERMAN, M., editor, Leal Filho, W., editor, Setti, A.F.F., editor, and Brandli, L.L., editor
- Published
- 2018
- Full Text
- View/download PDF
12. City Leaders Go Abroad: A Survey of City Diplomacy in 47 Cities.
- Author
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Kosovac, Anna, Hartley, Kris, Acuto, Michele, and Gunning, Darcy
- Subjects
- *
DIPLOMACY , *CAPACITY building - Abstract
Cities are playing an increasingly prominent role on the global policy stage, and in the process have established moreformalised international engagements. However, there is an incomplete understanding about the types and levels of capacity needed for such engagement. This study offers an examination of the underpinnings of "city diplomacy". It confirms that cities recognise the importance of city diplomacy but also lack necessary resources to fulfill the commitments they make to global agendas. The article calls for action on three fronts : more effective training, formalised multilateral engagement , and stronger city-level diplomatic capacity. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
13. Synergies and fragmentation in country level policy and program agenda setting, formulation and implementation for Global Health agendas: a case study of health security, universal health coverage, and health promotion in Ghana and Sierra Leone.
- Author
-
Agyepong, Irene Akua, M'Cormack-Hale, Fredline A. O., Brown Amoakoh, Hannah, Derkyi-Kwarteng, Abigail N. C., Darkwa, Theresa Ethel, and Odiko-Ollennu, Wallace
- Subjects
- *
HEALTH promotion , *WORLD health , *LOW-income countries , *MIDDLE-income countries - Abstract
Background: Global health agendas have in common the goal of contributing to population health outcome improvement. In theory therefore, whenever possible, country level policy and program agenda setting, formulation and implementation towards their attainment should be synergistic such that efforts towards one agenda promote efforts towards the other agendas. Observation suggests that this is not what happens in practice. Potential synergies are often unrealized and fragmentation is not uncommon. In this paper we present findings from an exploration of how and why synergies and fragmentation occur in country level policy and program agenda setting, formulation and implementation for the global health agendas of Universal Health Coverage (UHC), Health Security (HS) and Health Promotion (HP) in Ghana and Sierra Leone. Our study design was a two country case study. Data collection involved document reviews and Key Informant interviews with national and sub-national level decision makers in both countries between July and December 2019. Additionally, in Ghana a stakeholder workshop in December 2019 was used to validate the draft analysis and conclusions.Results: National and global context, country health systems leadership and structure including resources were drivers of synergies and fragmentation. How global as well as country level actors mobilized power and exercised agency in policy and program agenda setting and implementation processes within country were also important drivers.Conclusions: There is potential in both countries to pull towards synergies and push against fragmentation in agenda setting, formulation and implementation of global health agendas despite the resource and other structural constraints. It however requires political and bureaucratic prioritization of synergies, as well as skilled leadership. It also requires considerable mobilization of country level actor exercise of agency to counter sometimes daunting contextual, systems and structural constraints. [ABSTRACT FROM AUTHOR]- Published
- 2021
- Full Text
- View/download PDF
14. Noncommunicable Diseases
- Author
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Nick Banatvala, Pascal Bovet, Banatvala, Nick (ed.), and Bovet, Pascal (ed.)
- Subjects
Noncommunicable Diseases ,Chronic Diseases ,Cardiovascular Diseases ,Risk Factors ,Social Determinants of Health ,Cancer, Diabetes ,Hypertension ,Chronic Respiratory Diseases ,Cholesterol ,Trans Fats ,Tobacco ,Physical Activity ,Alcohol ,Diet, Prevention ,Control ,Health Systems ,Multisectoral Interventions ,Policy ,Public Health ,Surveillance ,Interventions ,Best Buys ,Life-course ,Epidemiology ,Burden ,Communication ,Law ,Regulations ,Fiscal Measures ,Leadership ,Global Agendas ,Burden of Disease ,Rates ,Mortality ,Attributable Fractions ,Global Health - Published
- 2023
15. Crossed looks: globalisations and curriculum in Guinea-Bissau.
- Author
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Silva, Rui da, Santos, Júlio Gonçalves dos, and Pacheco, José Augusto
- Subjects
- *
EDUCATION research , *CURRICULUM change , *EDUCATION policy , *EDUCATIONAL law & legislation , *BASIC education , *PRIMARY education - Abstract
This article focuses on education in Guinea-Bissau in the context of globalisations, examining the concept of globalisation and its relation to education and the curriculum. It focuses on the relatively neglected area of national education policies in Guinea-Bissau, comparing differences and common points of interference/influence of multilateral (international and regional) and bilateral organisations in these policies. Data collection was based on content analysis of a corpus of documents – the Education Act, the document of Portuguese Cooperation Programme, the Education Sector Policy Paper, the Education for All National Plan of Action, and Policy n. 3/2007/CM/UEMOA – and field notes collected from 2009 to 2012. The article argues that there is a tendency for the homogenisation of curriculum policies, at least at the macro-level, due to the different types of pressures coming from international/regional organisations. [ABSTRACT FROM PUBLISHER]
- Published
- 2015
- Full Text
- View/download PDF
16. World Heritage on the Move: Abandoning the Assessment of Authenticity to Meet the Challenges of the Twenty-First Century
- Author
-
Roha W. Khalaf
- Subjects
Archeology ,Process (engineering) ,Materials Science (miscellaneous) ,0211 other engineering and technologies ,Climate change ,02 engineering and technology ,Conservation ,compatibility ,Universal value ,Convention ,authenticity ,Political science ,change ,0601 history and archaeology ,lcsh:CC1-960 ,Adaptation (computer science) ,Sustainable development ,060102 archaeology ,021107 urban & regional planning ,Environmental ethics ,06 humanities and the arts ,Policy analysis ,sustainable development goals ,continuity ,global agendas ,Climate change mitigation ,climate change ,world heritage ,integrity ,lcsh:Archaeology ,building back better - Abstract
At a time when climate change, conflicts, disasters, and other global crises and challenges are increasingly affecting World Heritage properties, the utility of conservation assessment standards must be rethought. This article proposes abandoning the assessment of authenticity to treat properties less as “things”, deemed authentic or not, and more as evolving “processes” that embrace continuity and compatible change, which, it is argued, helps meet the challenges of the twenty-first century, namely climate change mitigation and adaptation, building back better after conflicts, disasters, or pandemics, and, ultimately, achieving sustainable development goals. Drawing on policy analysis and a wide range of literature, the article explains why authenticity is not a useful concept and why the idea of “heritage as process” is more relevant to the contemporary world. It shows how this idea can be put into effect and linked to Outstanding Universal Value, integrity, protection and management, which are already requirements in UNESCO’s Operational Guidelines for the implementation of the World Heritage Convention. In doing so, it contributes to aligning the implementation of the Convention with that of the global agendas of our time.
- Published
- 2021
- Full Text
- View/download PDF
17. Synergies and Fragmentation in Country Level Policy and Program Agenda Setting, Formulation and Implementation for Global Health Agendas: A Case Study of Health Security, Universal Health Coverage, and Health Promotion in Ghana and Sierra Leone
- Author
-
Irene Akua Agyepong, Wallace Odiko-Ollennu, Hannah Brown Amoakoh, Theresa Ethel Darkwa, Abigail Nyarko Codjoe Derkyi-Kwarteng, and Fredline A. O. M’Cormack-Hale
- Subjects
Low and middle income countries (LMIC) ,medicine.medical_specialty ,Economic growth ,Health Promotion ,Population health ,Global Health ,Ghana ,Health informatics ,Sierra Leone ,Sierra leone ,Health administration ,03 medical and health sciences ,0302 clinical medicine ,Universal Health Insurance ,Fragmentation ,medicine ,Global health ,Humans ,030212 general & internal medicine ,Global agendas ,Universal health coverage (UHC) ,Policy Making ,business.industry ,030503 health policy & services ,Health Policy ,Public health ,Stakeholder ,Context ,Health security (HS) ,Health promotion (HP) ,Health promotion ,Synergies ,Agency ,Power ,Public aspects of medicine ,RA1-1270 ,0305 other medical science ,business ,Research Article - Abstract
Background Global health agendas have in common the goal of contributing to population health outcome improvement. In theory therefore, whenever possible, country level policy and program agenda setting, formulation and implementation towards their attainment should be synergistic such that efforts towards one agenda promote efforts towards the other agendas. Observation suggests that this is not what happens in practice. Potential synergies are often unrealized and fragmentation is not uncommon. In this paper we present findings from an exploration of how and why synergies and fragmentation occur in country level policy and program agenda setting, formulation and implementation for the global health agendas of Universal Health Coverage (UHC), Health Security (HS) and Health Promotion (HP) in Ghana and Sierra Leone. Our study design was a two country case study. Data collection involved document reviews and Key Informant interviews with national and sub-national level decision makers in both countries between July and December 2019. Additionally, in Ghana a stakeholder workshop in December 2019 was used to validate the draft analysis and conclusions. Results National and global context, country health systems leadership and structure including resources were drivers of synergies and fragmentation. How global as well as country level actors mobilized power and exercised agency in policy and program agenda setting and implementation processes within country were also important drivers. Conclusions There is potential in both countries to pull towards synergies and push against fragmentation in agenda setting, formulation and implementation of global health agendas despite the resource and other structural constraints. It however requires political and bureaucratic prioritization of synergies, as well as skilled leadership. It also requires considerable mobilization of country level actor exercise of agency to counter sometimes daunting contextual, systems and structural constraints.
- Published
- 2020
18. The construction of Discourse on Global Problems Multiculturalism: Residues, Commodities and Pseudoamalgamations.
- Author
-
FORD, ANÍBAL
- Subjects
- *
SOCIAL problems in mass media , *MULTICULTURALISM , *PUBLICITY , *ADVERTISING , *POVERTY , *EQUALITY , *EMIGRATION & immigration - Abstract
This article deals with the way in which global problems break into the contemporary mass media and advertising agendas. It is frequently assumed that poverty's, inequality's, and migration's agendas have been present in mass media's production, yet the way in which the former problems are incorporated turn out to be "dubious" if only because we are facing a typical contemporary socio-cultural phenomenon whereby information on critical problems are displaced or transferred to genres that belong much more to what we could call the social imaginary sphere rather than proper public opinion. Thus, for example, the creation, in publicity and advertising, of what is known as brand name impact by playing with the representations and cultures of "others" or by using the aforementioned global problems as effect devises, residues, pseudoamalgamations or sheer commodities. [ABSTRACT FROM AUTHOR]
- Published
- 2012
19. Introduction
- Author
-
Phillips, Christopher, author
- Published
- 2016
- Full Text
- View/download PDF
20. Reforming European Universities: The Welfare State as a Missing Context
- Author
-
Kwiek, Marek
- Subjects
reforming welfare state ,university attitudes ,intergenerational conflicts ,globalization and the state ,neoliberalism ,aging societies ,European universities ,reforms ,global agendas ,globalization and higher education ,welfare attitudes ,public funding ,globalization and welfare ,ideological pressures ,competition ,financial pressures ,welfare state ,Europeanization ,globalization ,reforming higher education - Abstract
This chapter is focused on the links between reform agendas and their rationales in higher education and in welfare state services across Europe. Lessons learnt from past and ongoing, as well as recently accelerating welfare state reforms following the fiscal crisis, can be useful in understanding ongoing and future higher education reforms. Research on reforming European welfare states is a missing context in research on reforming European universities. We intend to fill this gap and briefly explore possible links between these two largely isolated policy and research areas. European universities and European welfare states are closely linked today because they are heavily dependent on public funding – and the competition for public funding between the different claimants to it is on the rise. Reforms of both sectors are also closely linked to increasing intergenerational conflicts over public resources in aging societies, and pressures on both sectors are linked to the shrinking tax base, the power of the neoliberal ideology, and changing social attitudes to both welfare and universities. Problems of both sectors (which are high-spenders in terms of public funding) and solutions to them are increasingly being defined at a global level through transnational reform discourses. The indirect impact of aging societies on all public sector services will lead, it is argued, to growing pressures on all public expenditures and to the increased competition for all public funding. A new context of university reforms in Europe is therefore welfare state reforms. Thinking about university reforms in isolation from ongoing public sector reforms, from the ongoing fierce competition for public funding caused by the aging of European societies, and from future intergenerational conflicts over public resources, is potentially harmful to the university sector. The myth of exceptionalism of higher education among other public sector institutions and of its immunity from global public-sector reform trends increases the chances that higher education will be reformed mostly from the outside rather than mostly from the inside. We believe that it is important for the academic community to understand reforms in the higher education sector – and their rationales – in a wider social, political and economic context, so that the academic community can steer the changes rather than drift with them. Without such wider understanding of changing social realities, the sector may be more vulnerable to externally-driven instrumental reforms.
- Published
- 2015
21. La construcción discursiva de los problemas globales. El multiculturalismo: residuos, commodities y seudofusiones
- Author
-
FORD, ANIBAL
- Subjects
Agendas globales ,construcciones simbólicas ,multiculturalismo ,publicidad ,Global agendas ,multiculturalism ,mass media ,publicity ,medios de comunicación ,symbolic constructions - Abstract
Este artículo aborda el ingreso de los problemas globales en las agendas de los medios de comunicación y la publicidad contemporánea. Se asume que, si bien las agendas del sufrimiento, las desigualdades, la pobreza y las migraciones han estado presentes en la producción massmediática, su ingreso actual se torna de manera "discutible" porque estamos ante un proceso típico de la sociocultura contemporánea que traslada la información sobre problemas críticos hacia géneros que ingresan más en el ámbito del imaginario social que en el de la opinión pública. De ahí la generación, por ejemplo, en la publicidad, del impacto de marca que juega con la representación y la cultura de "los otros" o que utiliza los problemas globales señalados al principio como dispositivos de efecto, residuos, seudofusiones o bienes de consumo. This article deals with the way in which global problems break into the contemporary mass media and advertising agendas. It is frequently assumed that poverty's, inequality's, and migration's agendas have been present in mass media's production, yet the way in which the former problems are incorporated turn out to be "dubious" if only because we are facing a typical contemporary socio-cultural phenomenon whereby information on critical problems are displaced or transferred to genres that belong much more to what we could call the social imaginary sphere rather than proper public opinion. Thus, for example, the creation, in publicity and advertising, of what is known as brand name impact by playing with the representations and cultures of "others" or by using the aforementioned global problems as effect devises, residues, pseudoamalgamations or sheer commodities.
- Published
- 2012
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