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Your search keyword '"Gay consumers -- Surveys"' showing total 8 results
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8 results on '"Gay consumers -- Surveys"'

1. FANNIE MAE NOW COLLECTS FIRST-OF-ITS-KIND LGBT DATA THROUGH NATIONAL HOUSING SURVEY

Subjects
United States. Census Bureau -- Reports -- Surveys, Gay consumers -- Surveys, Mortgages -- Surveys -- Forecasts and trends -- Reports, Personal income -- Surveys -- Reports -- Forecasts and trends, Marketing research -- Reports -- Surveys -- Forecasts and trends, Consumer behavior -- Reports -- Surveys -- Forecasts and trends, Gender identity -- Forecasts and trends -- Reports -- Surveys, House buying -- Reports -- Forecasts and trends -- Surveys, Homeowners -- Surveys, Lesbians -- Surveys, Mortgages, Market trend/market analysis, News, opinion and commentary
Abstract

WASHINGTON, DC -- The following information was released by Fannie Mae: LGBT Consumers Would Like to Become Homeowners, But Many Are Concerned about Qualifying for a Mortgage With the introduction [...]

Published
2024

3. Raymond Snoddy on media: Brands face pounds 70bn pink conundrum

Subjects
Gay consumers -- Surveys, Consumer spending -- Demographic aspects -- Surveys, Advertising, marketing and public relations, Business, Business, international
Abstract

Among the piles of mail I have received in recent weeks was a new form of heart-warming pleasure - a card announcing that two people who have been together in [...]

Published
2006

4. Simmons to Study Gays and Lesbians

Subjects
Experian Simmons -- Surveys, Gay consumers -- Surveys, Marketing research firms -- Surveys, Advertising, marketing and public relations
Abstract

Simmons Market Research Bureau plans to release on Sept. 30 the results of its first syndicated market research report on gay and lesbian consumers, which will also include data on [...]

Published
2005

5. Buying power

Subjects
Purchasing power -- Surveys, Gay consumers -- Surveys, Arts and entertainment industries, Business
Abstract

* The median household income for the GLBT community is $60,000-$ 80,000. 52% of GLBT consumers watch premium cable networks vs. 42% of non-gays. * GLBT consumers are nearly twice [...]

Published
2005

6. Queer eye for the best buy

Author

Ebenkamp, Becky

Subjects
Purchasing -- Surveys, Gay consumers -- Surveys, Luxury automobiles -- Purchasing, Advertising, marketing and public relations, Business, Retail industry, Purchasing, Surveys
Abstract

FORGET power steering: Gay, lesbian, bisexual and transgender consumers wield more than $600 billion in buying power, according to a Harris study, and a portion of it will likely go [...]

Published
2005

7. Defining pink consumers

Author

Aster, Andrea Zoe

Subjects
Consumer behavior -- Surveys, Gay consumers -- Surveys, Gay consumers -- Behavior, Advertising, marketing and public relations, Business, Business, international
Abstract

The oCanadian Media Habits Surveyo, conducted by the Print Measurement Bureau, is the first annual survey to include gays and lesbians. According to the data, gays and lesbians have a fondness for reading magazines and imbibing sparkling water. These findings will prove significant for advertisers who are interested in attracting this niche market.

Published
2004

8. Reader comments from www.advocate.com. (The Advocate Poll)

Subjects
Gay consumers -- Surveys, Addiction -- Usage -- Surveys, Internet -- Usage -- Surveys, Internet, News, opinion and commentary
Abstract

* 'Yes, but I believe the problem is already there, in anyone who has it, and it is just easily manifested via the Internet. I do not believe the Internet [...]

Published
2003

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