The dynamics of brand legitimacy: an interpretive study in the gay men's community

Subjects

Subjects :

Gay consumers -- Analysis
Gay consumers -- Surveys
Brand name products -- Influence
Advertising, marketing and public relations
Social sciences

Details

Language :

English

ISSN :

00935301

Volume :

31

Issue :

2

Database :

Gale General OneFile

Journal :

Journal of Consumer Research

Publication Type :

Academic Journal

Accession number :

edsgcl.123331811