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Byline: Adgully Bureau Mahanagar Gas Limited (MGL), one of the largest city gas distribution companies in India, launches its new outdoor branding campaign in association with Maha Mumbai Metro Operation [...]

Gas utilities are acquiring smaller natural gas companies near their territories to add customers. Companies like UGI Utilities Inc. provide rebates to new customers, while others, such as Washington Gas, offer energy-efficient incentives. Details on Energy Star certification and other marketing campaigns are discussed.

Once upon a time, there was a happy energy industry in the United States that served every market sector--residential, commercial, industrial, and power generation. This industry provided the country's dominant [...]

Byline: M4G Bureau Posterscope India planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact, and bus shelters, bus wraps and mobile vans for [...]

The choice that a residential customer has in choosing a gas marketer over a utility supplier has not seen much activity in the recent years. The reasons are reduction in gas marketer interest and price fluctuations. Orange and Rockland Utilities Inc. (O&R) has bucked this national trend and with its innovative strategies, increased its echoiceE customers base in the New York territory. Price fixing on utility rates has made it difficult for the marketers to earn profit. Rudiments of successful gas retail competition are described.

Natural gas technologies like Distributed Energy (DE) can be an efficient and cost effective energy infrastructure for commercial and industrial customers. Gas utility companies like NW Natural and Keyspan assessed the market potential and conducted events and seminars to tap customers. Demonstrations and partnerships have been helpful to reach to the customers. Convincing the customers on energy savings provided by gas equipments, offering discounts and fostering a good customer relationship has been helpful.

It's no exaggeration to say that Gary C. Youngblood could write the proverbial book on natural gas marketing. While many energy marketers spend a fortune trying to persuade customers that [...]

Gas companies such as Montana-Dakota Utilities have resumed selling gas appliances, such as water heaters, as customers appreciate the services that gas utility companies provide. Montana-Dakota Utilities Co. showcases its wares on the Internet.

The number of natural gas market centers in North America is increasing. At last count, there are 41 pipeline interconnects or hubs officially reported by their owners as market centers offering different gas storage and marketing services beyond hubs. Majority of these centers were created for the purpose of shipping more gas and collecting fees for sophisticated services such as parking and wheeling. Nevertheless, investors and even managers of these centers are the financial future of these hubs.

For most utilities, cost-containment efforts alone will not be enough to offset anticipated reductions in shareholder value. More effective marketing and sales capabilities must also be developed to prevent losing [...]

Building brand loyalty is one of the greatest challenges faced by utilities today. New research suggests that low prices alone are no longer enough, and that utilities must start showing [...]

The increasing deregulation of the $200 billion-a-year electric utilities business is compelling utility marketers to think about the products that they can develop to capture market share in the new environment. As states across the country open up competition in the market, utilities are responding by creating new products and brands that will attract the interest of customers. Streamlining is already being observed in the industry, with companies trying to improve efficiency of operations and promoting innovation. Many firms in the electricity sector, as well as in the $70 billion-a-year natural gas industry, are choosing to merge or enter strategic alliances to achieve economies of scale. Other firms are transforming themselves into utility providers by hiring commodity traders. In the coming years, utilities may come to provide such nontraditional services as cable TV or Internet access and household appliances sales.

The company faces a pounds 3.5m bill for breaching its marketing licence. Mole wanted to know whether our dear old ma would be among the customers to benefit. EDF: Hello, [...]

Energy giant embarks on marketing push after it comes under double attack. By Lara O'Reilly British Gas is stepping up its marketing activity in a bid to arrest its sliding [...]

Smart Homes division will seek new revenue streams and transform British Gas into a business 'for tomorrow'. By Rosie Baker British Gas has created a division that will explore new [...]

Efforts to increase natural gas consumption in Japan are involving city gas utilities in expensive long term R&D programmes aimed at developing new gas applications and appliances. David Hayes reports [...]

The Government of India has allowed Oil and Natural Gas Corporation (ONGC) and Oil India Ltd (OIL) to price any additional natural gas produced from blocks given to them on [...]

By Russell Parsons EDF Energy is dropping its title sponsorship of Rugby Union club tournament the Anglo-Welsh Cup to focus on its partnership with the London 2012 Olympics. The energy […]