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UTILITIES: New division at British Gas ushers in customer-led focus

Authors :
Baker, Rosie
Source :
Marketing Week. January 6, 2011, 5
Publication Year :
2011

Abstract

Smart Homes division will seek new revenue streams and transform British Gas into a business 'for tomorrow'. By Rosie Baker British Gas has created a division that will explore new [...]

Subjects

Subjects :
BG Group PLC -- Marketing
Gas utilities -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
01419285
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.264489542

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