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In the paper entitled Comparative analysis of employed population and the gross domestic product in Romania and the RomanianWestern Region, by sectors of activity, the dynamics of employed population and gross domestic product before and during the pandemic, respectively the period 2016-2021 has been analysed. Based on the comparative analysis of the employed population in Romania and in the Western Region of the same country, for the period 2016-2018, a dynamic in the primary sector was found, a decrease in the secondary sector and an increase in the tertiary sector. In the period 2019-2021, the employed population,by sector of activity,decreased in the primary sector, was dynamic in the secondary sector and increasedin the tertiary sector. There are significant differences between the average percentages calculated for the WesternRegion compared to Romania, which shows a decrease in the employed population in the primary and tertiary sectors and an increase in the secondary. In terms of gross domestic product in current prices, over the entire period 2016-2021, Romania’s gross domestic product by sectors of activity recorded an increase in the primary and tertiary sectors and a dynamic in the secondary sector. At the level of the Western Region, in the period 2016-2019, in all sectors of activity, the gross domestic product in current prices increased. Due to the emergence of the pandemic in 2020, there are decreases in GDP in current prices in all sectors of activity, but from 2021 onwards the economy recovers, so that its values increased both in Romania and in the Western Region.

The paper aims to identify consumer satisfaction with the food products of a successful brand, therefore, starting with the presentation of theoretical notions on brand and consumer behaviour, and ending withthe research methodology, results interpretation, conclusions and recommendations. The research was conducted in the form of a questionnaire-based survey, thus a casual inquiry based on the elaboration of aim, objectives, hypotheses and methods of information collecting and systematizing. The results processing and interpretation wasrealized on the basis of the processed information with the help of the percentage method, semantic differential scaling methods and the Likert's. Based on the results of the research, in order to increase demand and purchase frequency, and to increase consumer loyalty, in the last part of the paper some recommendations were developedfor Carrefour Classic brand products regarding increasing and diversifying the offer, avoiding misleading price discounts, redesigning the packaging and visual brand identity, raising quality standards, using intensive promotion and price promotion techniques, associating the brand name with an advantage to increase consumer awareness and brand loyalty, and ensuring a superior brand positioning on the market. The implementation of the recommendations made should lead to high consumer satisfaction with Carrefour Classic brand products.

The paper Analysis on the size of the touristic reception structures in Alba County, presents an analysis of both the structures with accommodation functions and the structures with public catering functions. Through this study, we found that Alba County has a considerable number of spaces and locations in touristic reception structures with accommodation functions such pensions, guesthouse, hotel, rooms for rent, motel, touristic villa, agrotourism pension, Chalets and hostel. The number of places in structures as: urban / rural boarding house, bungalow, and camping houses, camping spaces and tourist stops is lower. At the level of the Alba County, the public catering structures, depending on the number of places available per type of unit, are mostly classic restaurants and pension restaurants, followed by buffet bars, day Bars and wineries. The fish restaurant, the self-service restaurant, the fast food and the bistro are just a typical unit, with a small number of seats at the table. In the Albac and Arieșeni Resorts the structures of tourist accommodation type Tourist pension predominate, together with agrotourism pensions, rooms for rent, tourist villas, tourist guesthouses, camping cottages, as well as the structures of tourist catering like: classic restaurants, fish restaurant and pension restaurant, day bars and buffet-bars. The existence of an optimal natural and anthropic tourist potential but also of the endowments from the accommodation and public alimentation structures available in Alba County leads to the increase of the tourist flows, respectively of consumption.

The objective of the paper The importance of the rating analysis of touristic reception structures, components of the tourist offer in Resita, was to highlight the fact that their higher rating level leads to increased flows of tourists in Resita. The legislation in force clearly specifies that in any structure of tourist reception rated in the 3-4 stars category, a level of comfort and services of superior quality is ensured. At the level of the Resita Municipality, 47.62% of the tourist reception structures with accommodation functions are rated in the 3 stars or flowers category, and those for public catering, 5.66% received 4 stars, respectively 47.17% , 3 stars. Most of the accommodations spaces are available in hotel type units, which represent 28.57% of the total units, 53.46% of the total spaces and 53.23% of the total touristic accommodation places. On the second place the touristic pensions are positioned with 38.10% of the total units, 29.62% of the total spaces and 29.28% of the total places. Out of the total structures of touristic reception with public catering functions, most are classic restaurant type units, which represent 35.85% of the total units and 54.85% of the total public catering places. The bar catering unit is positioned on the second place with a percentage of 24.53% of the total units and 18.96% of the total catering seats. The offer of the touristic reception structures in Resita can be capitalized and known through the ten travel agencies, organizers or intermediaries, functioning in the locality.

Through the paper called Study to evaluate the employees’ attitude according to management styles practiced in services organizations, the importance of leadership styles in the managerial act is underlined. This evaluation study is based on direct research in the form of a random survey based on a questionnaire, the results being grouped according to selection criteria, according to the subjects' response. In the field of services, an optimal managerial system based on principles, merit, performance, abilities and flexibility in adapting management styles to different situations needs to be developed. Based on the theoretical concepts and their identification in practice, one can mention that each manager has a special importance in choosing management styles. because s/he has to respect principles such as competence, competition, equal opportunities, professionalism, motivation and transparency. In the course of the managerial activity in organizations offering services, managers must also be evaluated according to characteristics that express their resilience to stress, their attitudes and behaviors. These define the type of manager and management style that should be flexibly adapted to any new situation. The information analysis shows that the choice of a certain behavior by the managers is the result of the convergent action of several determinants and characteristics of the managerial styles, as well as of the subjective perception of the managerial styles by the subordinates. In order to achieve objectives, managers must have an optimal attitude and communication behavior within and outside the organization, and adhere to ethical principles and professional deontology. The study also identified some cases of dissatisfaction in the subjects, which could generate ideas for further research and recommendations to strengthen the usefulness of this research.

In the paper entitled The touristic potential of Caraş-Severin County, we proposed ourselves to highlight the need for community of the tourism development, the importance in this context of the natural and anthropic resources. Translating in practice the theoretical identification we could conclude that in the development of a touristic area a special importance is awarded to the promotion of touristic attractions and facilities, meaning the touristic patrimony which is available that leads to the increase of the tourists’ number. Our research is based on the analysis of the touristic potential of the five big areas of the Caraş-Severin County respectively the touristic areas: Semenic, Aurora Banatului, Clisura Dunării, Scorilo and Băile Herculane. Thus, the analysis on areas was achieved on the following elements: relief and geological structures, climate, waters and hydrographic network, vegetation, fauna, archaeological and historical vestiges, artistic and architectonic elements, which participated at the economic development of the area. On the basis of our research, we can conclude that Caraş-Severin County has an excellent natural touristic potential, tourists having the possibility to admire special landscapes, to visit caves, natural reservations, springs, falls, to go fishing, swimming and canoeing on natural lakes and due to the climatic conditions they can benefit from treatment such as air therapy. Regarding the anthropic touristic potential in Caraş-Severin County, this is diversified, tourists can study the habits and traditions of the region and they can visit: the railway Anina-Oraviţa, Mihai Eminescu Theatre in Oraviţa, the artesian fountain and the steam locomotives park in Reşiţa, Decebal’s Statue and Tabula Traian on the Clisura Dunării, barrier lakes, the ruins of some boroughs, historical and architectural monuments, monasteries, churches and museums.

The paper entitled Study regarding the Management of Local Policemen Career within the Reşiţa Local Police Division Public Service aims at highlighting the need for this public service in the Reşiţa municipality community, the importance of the public office in this context, of the public service, of the public servant with special statute and, last but not least, of the managerial act in the administration of this type of human resources, and implicitly this type of career. Starting from the theoretic identifications and their translation into the practice of the field chosen for research we could conclude that in the development of the local policemen career, a special role is played by the human resources management, especially the management of the career of this value-bearing resource. Our investigation was based on the opinion poll-type inquiry, the main instrument being the questionnaire conceived, administered and then valorised and interpreted. The conclusions generated by this research highlighted step by step, along the activities of the analysed human resources management and implicitly their career management, the actual positive or negative aspects and the fact that the management of human resources and implicitly of their career which, we scrutinised – that of police officer or policeman in short – assures with priority: the observance of the legislation specific to the investigated field, support for the development of the local policemen’s career, their prompt availability in due time, the knowledge and fulfilment of the tasks according to the job and position requirements, all this assures the understanding of the employees’ expectations, of the change of employees’ roles within the organisation depending on their experience and solves the conflicts among the employees. Nevertheless, we identified, in a less significant percentage , some cases of discontent and dissatisfaction, cases that could generate ideas for the extension of the research and of recommendations meant to enhance the investigation usefulness.

In the paper titled The Analysis of Resources, Market and the Indicators of the Accomodation Structures for the Touristic Product Bocsa area, I have highlighted the importance of this area which is valued as touristic product on the basis of the resources patrimony, of the infrastructure and touristic services which are available. I have shown that although the main attraction of tourists in an area is the touristic potential, however the seasons influence the touristic demand which leads to the increase of the use of the technical-material basis and touristic services. Having in view the increase of the number of consumers, the offer of the touristic product Bocşa area must be adapted to the demand, taking into consideration the expectations, preferences and motivations of the tourists. I have observed that most visitors in the area develop activities such as: rest, trips, sport, swimming, fishing, hunting, they participate in cultural and religious events, attend meetings and conferences, do business, rent hydro-bicycles, kayaks and small boats. The prices are accessible to many categories of consumers. Therewith, we have highlighted that any touristic activity of high quality must be developed in a controlled way without endangering the touristic patrimony which should be the heritage of the future generations. Presenting and analysing the natural and anthropic resources, the market dimensions and the indicators of the profit and loss account of the main structures of touristic accomodation in the area, we observed that most structures have registered profit in the last year, which proves that the demand for this product is in a continuous evolution.

The article provides a general overview of the objectives and methods of research regarding a collective topic covered in the research plan of the Department of Economics in 2013, for which the authors have performed the activity on scientific instruments. Providing quality educational services by higher economic education in Romania, involves correlation of structures and contents of curricula with employers requirements, such that graduates integrate faster on an imperfect and dynamic labor market. We therefore considered useful the submission for publication of the methodology on marketing research based on this research theme, for giving the opportunity to other specialists the opportunity to transmit improvement suggestions and to develop future partnership, in the purpose of extending the scope of this study. The research aims to identify the competencies, skills and attitudes of future employee economists and design a trialogue learning model which leads to the formation and development of these demands of employers.

The purpose of the research is to identify the preference, motivation, attitude and satisfaction of consumers towards the resorts found in the Semenic Tourist Area. The paper presents the results obtained through direct research, respectively an occasional survey using the questionnaire, through used to identify if there is tourist demand, what is the frequency of consumption and what budget is reserved for a minimum stay, respectively the attitude of consumers regarding the main sources of information when choosing a tourist accommodation structure, depending on unit type, classification, rates and payment methods. At the same time, the preference for purchasing tourist services, the motivation, the selection criteria used when choosing a tourist accommodation structure, the degree of satisfaction with the basic and additional services offered, the degree of satisfaction with the natural environment, road transport and cable installations, tourist routes, ski slopes, facilities for entertainment and relaxation were also identified. [ABSTRACT FROM AUTHOR]

The research has as objective to analyse the evolution of the employed population and the gross domestic product in services, in the Western Region of Romania, from 2016-2020, respectively to highlight the importance of the employed population's contribution to the creation of the gross domestic product. Based on the statistical data series, the absolute, relative and average indicators were calculated, with the aim of identifying for each type of service the increase, the dynamics index and the rate of growth of the employed population and the gross domestic product, both in absolute values and in values mediums. The employed population and the gross domestic product registered positive values for most services, and negative values only for the population employed in Financial Intermediation and Insurance services, Other service activities, Education, Public Administration and Defence; social insurance from the public system, as well as to the gross domestic product for Real Estate Transaction services and Financial Intermediation and Insurance services. [ABSTRACT FROM AUTHOR]

The main objective of the study presented is to identify the opinion of graduates on the skills acquired during a bachelor's degree program in business administration, in order to enter the labour market more easily. The role of universities in the training and qualification of specialists in business administration is underlined, together with theoretical considerations on skills, method, hypotheses, research results and conclusions. The data necessary for this study was obtained through direct research, an occasional survey-type survey based on a questionnaire, administered to graduates of the Economics of Commerce, Tourism and Services study program (from Resita).The results of the study confirm the satisfaction of the graduates of the study program regarding the professional training provided in the field of business administration. [ABSTRACT FROM AUTHOR]

The main purpose of the study is to identify students' opinion on the educational offer provided by a bachelor's degree program in business administration, in order to improve the quality of the services provided. The study underlines the importance of university personnel in preparing students for the bachelor's degree in business administration, the importance of theoretical notions on the educational offer, method, hypotheses, research results and study conclusions. The study is based on direct research, respectively occasional survey-type enquiry, using as a tool the questionnaire, applied to students in the Economics of Commerce, Tourism and Services undergraduate program (from Resita).The results of the study show the students' degree of satisfaction with the educational offer of the business administration undergraduate program. [ABSTRACT FROM AUTHOR]

The paper entitled "The importance of rating accommodation structures in the certification of sea side touristic resorts", the importance of the mandatory criteria that a Romanian locality must meet in order to be certified to function as a touristic resort of national interest is emphasised. The locality that requires certification as a seaside resort must have a natural environment without pollution, natural resources for treating certain health conditions, running water, sewage and electricity. In the resort, the roads must be upgraded and signalled, and access must be ensured both by road and by means of rail transport. At the same time, permanent medical assistance, first aid points and pharmaceutical locations, as well as rescue stations on beaches should be ensured. The classification in the category 3-5 stars or flowers of at least 30% of the touristic reception structures located in the resort is very important, being considered one of the mandatory criteria. In this regard, the touristic accommodation structures classified from the Eforie Sud. [ABSTRACT FROM AUTHOR]

Through the paper called Study on local public transport services the consumers' attitude on the degree of satisfaction of the quality of services offered by the local public transport supplier was analyzed. The present study is based on a direct research, based on a questionnaire-type survey, the results being grouped according to the subjects' responses. After completing the study, the results showed that there is a demand for local public transport services, the majority of consumers being employed people, pupils / students and retired people who travel more often with a one way ticket or a weekly ticket, on working days. As the safety of citizens in the means of transport is very important, a majority of consumers consider that they are satisfied with the quality of the transport services offered. In order to improve the quality of local public transport services, consumers make proposals regarding the traffic graphs, ticket validators, the purchase of subscriptions in electronic system and the printing of tickets for two trips. As in the present study also identified some dissatisfactions, regarding the quality of the services offered, it is necessary to extend the research in the future, even if some improvements have been proposed. [ABSTRACT FROM AUTHOR]

By the paper entitled The Analysis of the economic operators' matriculations in Romania and in Caraş-Severin County, in January 2011-2017, we proposed ourselves to highlight the trend of economic operators in the last seven years in Romania and in Caraş- Severin County. In this direction we defined the economic operator, the economic agents and the enterprise, we have mentioned the classification of companies according to the medium scriptic number of the staff annually and we processed the series of statistical data regarding the economic operators' matriculations. After the analysis we observed that most of economic operators are commercial firms with limited liability and authorised natural persons who develop the activity in the field of services, constructions, agriculture and industry. Regarding the average indicators calculated, regarding the economic operators' matriculations, we have observed that the average value of the series and an average positive coefficient of the dynamics and an average growth and an average negative rhythm of the growth, which proves a major reduction of the matriculations in Caraş-Severin County and Romania. We supposed a series of causes which can be the basis of the matriculations decrease and we have elaborated some proposals regarding the matriculations increase of the economic operators in Caraş-Severin County and in Romania. [ABSTRACT FROM AUTHOR]

By the paper entitled Marketing Research Regarding the Consumers'Attitude to the Non-Food Products Offered by the Supermarkets in Reşiţa we proposed ourselves to highlight the importance of the non-food products, offered by the supermarkets in Reşiţa, for the citizens. The achieved marketing research is based on the occasional inquiry survey as method of research, using as instrument the designed questionnaire. In the first stage of the research we have elaborated the purpose, objectives, hypotheses, we have estimated the value of information choosing the information sources, establishing the ways to gather and synthetize them, we have scheduled the time of the research and we have chosen a sample method of share. In the second stage of the research we have realised the analysis and interpretation of information ensuring the measuring of the nominal scale and the interval scale using as scaling method the semantic difference. After the analysis we have observed that the highest demand from the consumers part in the supermarkests in Reşiţa is for the hygienc products, detergents, household appliances and less for the other products. Although the supermarkets have a diversified range of quality non-food products and the staff's behaviour is satisfiying, however recently due to the fact that the employees' salaries and the pensions did not increase in relation to the prices, we observed that the average monthly value regarding the acquirement of non-food products in the supermarkets in Reşiţa is rather low and the level of the prices practised is considered high. [ABSTRACT FROM AUTHOR]

The present paper aims at highlighting the importance of the tourism permit and licence in the activity of tourism agencies in Romania. It is known from the tourism legislation that the tourism licence is a document certifying the capacity of the tourism agents to trade touristic services at a high level of quality and safety for the tourists, both for the central office and for the secondary subsidiaries. In view of licensing it is very important that the tourism agency has its own technical-material endowment, and minimum half of the employed personal must be qualified as tourism agent --guide. Furthermore, we mention that the person assuring the leadership of the tourism agency must have tourism permit and certificate of graduation from a course of managerial training in tourism, attesting the professional capacity to be appointed as manager of the tourism agency. The training course completed must be accredited by the National Authority of Qualifications. Obviously, the non-observance of the minimum mandatory conditions of operation, of the legislation related to the trade and sale of services and packages of touristic services, as well as the cease of activity, impose the withdrawal of the operation licence of the tourism agency. [ABSTRACT FROM AUTHOR]

The present paper aims at highlighting the importance of elaborating the positioning strategies as marketing technique within firms so that they could reach one of the strategic marketing objectives. From the practice it is known that the firms' positioning on the market depends on consumers, i.e. the way they have perceived the products / services offered, as well as their image. Obviously in any firm, in order to ensure a favourable positioning, a higher promotional effort should be made by the promotion of at least two characteristic features of the product / service with the maximum importance for consumers. When elaborating the positioning strategy one has to take into consideration the market segmentation, market targeting and market positioning. [ABSTRACT FROM AUTHOR]

The present paper was elaborated in order to highlight the importance of a brand image in the consumer's perception, being considered more than a marketing instrument due to the components it possesses. Based on the marketing researches conducted, meant to collect information for determining its value and efficiency, one can sketch the perceptual map of the brand or trademark image. The most favourable positioning of a brand is done when the firm promotes for the market maximum two characteristics with the highest importance for consumers. The communication of a brand positioning should refer, on the one hand, on the forwarding of the current position, and on the other hand the repositioning of competition in consumers' minds. [ABSTRACT FROM AUTHOR]

The present paper presents the importance of a firm's offer and supply differentiation on the market. Practice has shown that the differentiation of the firm's offer and image is realised by the consumer, both leading to a favourable positioning on the market. An important contribution for differentiation is represented by the promotional effort the firm realises in order to acquire a favourable image. The differentiation of the firm's products / services supply on the market is one of the objectives of the product policy, appearing as the effect of their characteristics, as well as of the intangibility of services, as it is imposed by the necessary of a distinct representation in relation with similar products. The communication on the target market of the firm's differentiation supply, in relation with the competing firms, will also modify the consumer purchasing behaviour. [ABSTRACT FROM AUTHOR]

The present paper highlights the importance of using market strategy in organisations. As marketing policy component, market strategy is considered the pivot of marketing policy, as it engages and ensures the direction of the other four strategies, more precisely product strategy, price strategy, place or distribution strategy and promotion strategy. The marketing strategy is considered the pylon of the organisation as it supports the deployment of the activities in optimum conditions, showing the road the organisation must take in order to reach its set goals. [ABSTRACT FROM AUTHOR]

The present paper presents the results obtained from the analysis of the crimes investigated by the Romanian Police in Romania's West Region, in the period 2007-2011, based on which we elaborated the marketing strategies related to the distribution policy and quality policy proposed to be implemented in the following period in the services provided by the Romanian Police. Following the analysis, we found that during the entire period they recorded a decrease of the average value of the crimes investigated by the police and of the average dynamics index, with a negative average growth and average growth rate. This proves that the crime rate in Romania's West Region has dropped in these past years. In view of the significant reduction of crime, we elaborated marketing strategies aiming at enhancing the citizens' confidence in the performance, promptness and safety provided by the Romanian Police. [ABSTRACT FROM AUTHOR]

The present paper describes some of the strategies of the product policy proposed for implementation in the Local Police Public Service. These suggestions are based on the marketing research conducted in the county capital cities of Romania's Western Region. The strategies forwarded aim at enhancing the confidence and satisfaction degree of citizens, at improving the image of the service, at improving the behaviour of local policemen in their relations with the citizens and at growing the service's performance degree. [ABSTRACT FROM AUTHOR]

The paper presents several strategies to increase the performance and quality of local police public service. In this respect a case study was conducted from which only the questions pertaining to the service quality were extracted and processed. The study highlighted the views of citizens on the assessment of service characteristics, the existence of corruption and abuse of office and local police behaviour in relation to citizens. The proposed strategies are focused on the staff involved in services providing, and the personnel members participated actively in its implementation. [ABSTRACT FROM AUTHOR]

The paper presents the promotion manner through publicity and sales force of the Community Police Public Service. It exposes thus the means, techniques and instruments of the promotional activity through publicity and sales force. One can remark that the first stage was the selection of the slogan so that it could appear on all advertising media. One considers that TV, radio, newspapers, printed materials, inscriptions and the Internet have a major role in publicity, and the employees play an important part in the sales force. [ABSTRACT FROM AUTHOR]