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Few agencies in their right minds would allow a client with a #24m media budget to take their business elsewhere without a fight. But that's what M&C Saatchi and ZenithOptimedia […]

Staff Monroe, Mich.- La-Z-Boy's new ads embrace what the company says is the key attribute of its products through the tagline, 'Comfort. It's what we do.' Television ads in the [...]

Ray Allegrezza, Editor in Chief Earlier this month, I took a week off and went to the beach. The condo I rented was on a very quiet strip of beach, [...]

NEW YORK -- Swedish furniture retailer Ikea today said it returned creative duties on its $60 million ad account to Interpublic Group's Deutsch here, two months after parting ways with [...]

Furniture retailer Harveys is launching a television campaign as it unveils a revamp of its 169 UK stores. The ads have been created by Proximity London, which picked up the […]

Staff Braintree, Mass.- With two locations in the greater Boston area - one here in Braintree, one in Reading - Baby Furniture Warehouse offers a no-frills approach to buying everything [...]

Danish furniture retailer Ilva has appointed Isobel to its advertising account, with a brief to create a launch campaign for the opening of its first three UK megastores. Isobel, which […]

Mike Wendtland, owner of Good Sleep, a two-store bedding operation in Green Bay, Wis., doesn't have the budget for promoting big sales all the time -- and he doesn't want [...]

The AA has signed an agreement with IKEA to promote the furniture retailer in its road atlases. The deal, brokered by PSP Communications, will see IKEA store locations highlighted on [...]

McCann Erickson Birmingham has been appointed to handle an advertising push to clear Courts' stock before the brand disappears altogether. No buyer has been found for the chain. The agency […]

CHICAGO -- Retailer Sofa Express has tapped Ten United to handle media planning and buying on its estimated $10-20 million account after a six-month review, according to the agency. 'We [...]

FORT WORTH, Texas-Buried somewhere between reports of soft profits and slumping earnings numbers, Pier 1 Imports' private-label credit card business was on the rise this past quarter. Pier 1 reported [...]

FORT WORTH, Texas-Pier 1 Imports Inc.'s earnings for the first quarter ended May 29 slid nearly 40 percent and same-store sales declined 1.8 percent, partially due to a disappointing consumer [...]

CHICAGO -- Furniture Express has tapped Simons Michelson Zieve to handle its advertising account after a review of undisclosed agencies. 'In the past we've worked with smaller ad agencies, but [...]

LOS ANGELES -- Ikea North America has awarded media planning and buying duties for its Los Angeles market to Horizon Media, the agency said. The independent media services company in [...]

ATLANTA -- Zimmerman Partners Advertising has won the estimated $30 million advertising account of Wickes Furniture Co., according to the shop. The Fort Lauderdale, Fla., agency said it was selected [...]

LOS ANGELES -- Ikea North America has tapped Anita Santiago Advertising to handle Hispanic marketing, the client said. The independent shop in Santa Monica, Calif., won the business without a [...]

LOS ANGELES -- Secret Weapon Marketing has been awarded creative duties for Ikea North America's Los Angeles market without a review, the client said. Billings are approximately $4 million, the [...]

LOS ANGELES -- Ikea has selected Zig as its creative agency in Canada, the Swedish furniture maker said today. Zig was tapped after Ikea held informal meetings with the independent [...]

NEW YORK -- Ethan Allen said Friday it would launch an integrated marketing campaign focusing on the 'solutions they provide for their customers.' The Danbury, Conn.-based home furnishings manufacturer and [...]

'Keeping up with the Joneses' is the theme of the two latest ads by Soul for the furniture retailer Harveys. The campaign, which aims to differentiate Harveys from its closest [...]

BOSTON -- Nail Communications this week breaks new TV work for Alperts Furniture, one of the independent agency's signature clients. A quartet of 30-second spots from the Providence, R.I., shop [...]

Harveys, the furniture and furnishing retailer, will this week begin a major TV initiative in a bid to close the distance between itself and its big-spending rivals DFS and Courts. [...]

The furniture and furnishings retailer Harveys has appointed Soul to help it launch an advertising-led assault on its larger rivals DFS and Courts. The agency landed the business after a [...]

BO Concept, the Danish furniture chain, has appointed Mediaedge: CIA to handle its communications planning task, as it expands in the UK. Mediaedge:CIA will work alongside Landor on brand and [...]

Karmarama's latest work for Ikea shows people relaxing and eating in unconventional places within the home in a bid to encourage consumers to live more informally. The TV executions break [...]

Lowe, TBWA/London and the incumbent agency, Abbott Mead Vickers BBDO, have pitched for the pounds 18 million Homebase creative business. Their work is now in research. - Marketing [...]

Walker Media has picked up the pounds 8.5 million media planning and buying account for furniture retailer Land Of Leather without a competitive pitch. The loss of the high-profile account [...]

Texstyle World, the soft furnishings retail chain, has appointed Coltas Advertising to handle a pounds 2m UK-wide advertising [...]

The McCann-Erickson Worldgroup's Finnish agency, hasan & partners, has been appointed as Ikea's creative agency across The Netherlands, Belgium and Switzerland. Hasan & partners, which already holds the business in [...]

IKEA has returned to TV with a quirky campaign that aims to move perception of the brand from 'furniture provider' to 'better-living provider'. Its ad, entitled 'Indoor Garden', has entered [...]

HIGH POINT, N.C.-The holiday weekend stimulated more than patriotic fervor, according to a sampling of retailers who capitalized on Presidents Day spirit around the country. James O'Neal, owner of the [...]

NEW YORK-After a year of tighter spending on advertising, industry analysts expect U.S. companies to dole out slightly more money on print, circular and run-of-press ads in 2002. But for [...]

ATLANTA--Eisner Underground has added $5 million in new business. The creative boutique division of Eisner Communications in Baltimore has picked up the accounts of The Phillips Group, an office products [...]

Carmichael Lynch gives Ikea a new perspective An African American man in cuffed dark denim jeans, a matching jacket and funky red sneakers is sitting in a swing. He is [...]

Realizing just how different the furniture business is from the novelties, stationery, and picture-frame businesses, multititle mailer Miles Kimball is shuttering its Exposures Homes catalog. Miles Kimball president/CEO Mike Muoio [...]

Barry, Eliot, Bernie and Phyl--among others--learn that cheesiness pays off in making a lasting impression Company spokespersons rarely appear on television in leather jackets and shades, extolling their products' merits [...]

Yamamoto Moss, Minneapolis, has been awarded new-business projects for a series of new and existing clients: Keewaydin Real Estate Advisors, USAllianz, Department 56 and Target Stores, all in Minneapolis, and [...]

ATLANTA--Republik has acquired its first account without a review. The newly established Chapel Hill, N.C., shop has signed furniture retailer Palazzetti as a client. Weiss Stagliano Partners in New York [...]

St Luke's is launching a new campaign to announce the opening of an Ikea store in Glasgow. The campaign plays on the popularly held conception of Glaswegians as 'hard' people. [...]

BOSTON--The medium is the message in a poster campaign from Hill, Holliday, Connors, Cosmopulos for Wall USA's citywide 'street furniture' program. The program will include bus shelters, information panels, telephone [...]