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Glasgow goes `soft' in St Luke's now Ikea ads
Glasgow goes `soft' in St Luke's now Ikea ads
- Source :
- Campaign. August 31, 2001, 4
- Publication Year :
- 2001
-
Abstract
- St Luke's is launching a new campaign to announce the opening of an Ikea store in Glasgow. The campaign plays on the popularly held conception of Glaswegians as 'hard' people. [...]
Details
- Language :
- English
- ISSN :
- 00082309
- Database :
- Gale General OneFile
- Journal :
- Campaign
- Publication Type :
- Periodical
- Accession number :
- edsgcl.78227737