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Your search keyword '"Frozen foods -- Analysis -- Marketing"' showing total 3 results
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3 results on '"Frozen foods -- Analysis -- Marketing"'

1. I've Got to Keep Control

Author

Feig, Barry

Subjects
Brand choice -- Analysis, Frozen foods industry -- Marketing -- Analysis, Frozen foods -- Analysis -- Marketing, Customer loyalty -- Analysis, Business, Food and beverage industries, Company marketing practices, Analysis, Marketing
Abstract

Consumers caught in a time warp talk about how families and brands influence their frozen food purchases. Second of three parts. Stock up on your garlic bread and Texas Toast [...]

Published
2001

2. The Triumph of Taste

Author

Riell, Howard

Subjects
Frozen meals -- Analysis -- Marketing, Frozen foods industry -- Marketing -- Analysis, Frozen foods -- Analysis -- Marketing, Product development -- Analysis, Marketing research -- Analysis, Marketing -- Analysis, Business, Food and beverage industries, Company marketing practices, Time to market, Analysis, Marketing
Abstract

Increased variety and better quality are driving healthy growth among frozen products targeted toward healthier lifestyles. More new products are on the way. The tag line for Stouffer's Lean Cuisine [...]

Published
2000

3. Frozens need to show consumers a 'fresh' face

Author

Rose, Jules

Subjects
Frozen foods industry -- Marketing -- Analysis, Frozen foods -- Analysis -- Marketing, Consumer behavior -- Analysis, Business, Food and beverage industries, Company marketing practices, Analysis, Marketing
Abstract

We in the frozen food industry seem to be fighting a constant battle to prevent loss of unit sales. The fact is, we are not who we think we are [...]

Published
1999

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