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I've Got to Keep Control

Authors :
Feig, Barry
Source :
Frozen Food Age. August 2001, Vol. 50 Issue 1, 16
Publication Year :
2001

Abstract

Consumers caught in a time warp talk about how families and brands influence their frozen food purchases. Second of three parts. Stock up on your garlic bread and Texas Toast [...]

Subjects

Subjects :
Brand choice -- Analysis
Frozen foods industry -- Marketing -- Analysis
Frozen foods -- Analysis -- Marketing
Customer loyalty -- Analysis
Business
Food and beverage industries
Company marketing practices
Analysis
Marketing

Details

Language :
English
ISSN :
00162191
Volume :
50
Issue :
1
Database :
Gale General OneFile
Journal :
Frozen Food Age
Publication Type :
Periodical
Accession number :
edsgcl.77758224

Tools

Authors Abstract Subjects Details