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Byline: Adgully Bureau According to TAM AdEx's Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a remarkable 10% growth in celebrity-endorsed advertisements compared to the same period last [...]

Byline: Adgully Bureau Geox is delighted to announce Penelope Cruz as the brand ambassador and the launch of its new campaign for the Autumn/Winter 24/25 collection featuring her. After she [...]

Labubu, a furry plushie with an unsettling grin and serrated teeth, is all the rage in Asia. Sold by Chinese toymaker Pop Mart, the toys fly off the shelves. The [...]

6.00am The Movies 7.00 Discovering Tommy Lee Jones 8.00 The Directors 9.00 100 Foot Wave (AD) 10.00 The Vow (AD) 11.00 The Man Who Played with Fire 12 noon Fashion [...]

Byline: Jennifer Zhan They wanted to feel blue, but not like this. All those (https://www.vulture.com/article/taylor-swift-kamala-harris-endorsement.html) celebrity endorsements and (https://www.vulture.com/article/kamala-harris-vote-for-freedom-rally-concert-taylor-swift.html) rally performances couldn't get (https://www.vulture.com/article/kamala-harris-made-a-pre-election-snl-cameo.html) Kamala Harris elected. The (https://apnews.com/article/trump-harris-wisconsin-president-race-call-winner-explain-d07049f884d25ceae0d1376157d07c35) Associated [...]

Byline: Ellie Webb In the past few years, we've seen a significant rise in the use of celebrity status as a way to grow brand awareness. A 'celebrity creator' has [...]

COLUMNS Romeo Coates Lightweight Kate WITH THE EVER-CRUSADING MS Winslet still persisting in presenting herself as celebrity spokeswoman for the now fashionable obese community, surely it’s high time this sensitive [...]

* Influence, especially in a field as wide-ranging as medical marketing, is not readily quantifiable. It's not easy, or particularly fair, to pit traditional creatives against network builders, data/analytics wonks, [...]

Byline: Olivia Craighead With just a week until the election, celebs are rallying around Kamala Harris in a last-minute wave of endorsements. Will people be swayed to vote blue because [...]

Byline: Adgully Bureau Adgully's weekly ads brings together the most unique ads of the week that struck a chord with the audiences. This week was no different - from iconic [...]

Beyonc is finally hitting the trail with Kamala Harris, The Washington Post reports. Celebrity endorsements usually aren't much of a factor, experts told BI. But in a tight race, there [...]

Meta said in a blog post on Monday: 'Scammers are relentless and continuously evolve their tactics to try to evade detection, so we're building on our existing defenses by testing [...]

Byline: Adgully Bureau Authored by Chirag Shah, Founder and Business head, Boch & Fernsh Indians love, worship, and look up to celebrities. In this region, celebrities transcend from being mere [...]

Global online protection company McAfee has unveiled its 2024 Celebrity Hacker Hotlist, with Scarlett Johansson ranking as the U.S. celebrity name most exploited by cybercriminals. In addition to generating unsafe [...]

Jade Lily wanted to show off her (https://www.businessinsider.com/whole-foods-ceo-says-fate-of-food-business-gen-zers-2024-9) grocery haul. In a recent (https://www.tiktok.com/@jadeswildparty/video/7278376808557366570) video, the 26-year-old TikToker held up item after item: celebrity-endorsed supplements, packaged berries, coconut yogurt, bone [...]

Edited by Benjamin Svetkey and Julian Sancton He’s no Taylor Swift, but Zachary Levi has become the latest celeb to endorse a candidate. (TRUMP: SCOTT OLSON/GETTY IMAGES.) [I.Shazam!] Star Commits [...]

Byline: Adgully Bureau Celebrity endorsements have been prevailing in India for a very long time, there is an increasing challenge for brands to capture people's time and focus. According to [...]

Byline: Adgully Bureau Loom Crafts, one of the oldest and biggest manufacturers of all-weather luxury outdoor furniture in India, has roped in Bollywood actress Urvashi Rautela as its brand ambassador. [...]

Byline: Adgully Bureau BigCash, one of India's fastest-growing real money gaming platforms, proudly announces its collaboration with acclaimed Bollywood actor Mr. Nawazuddin Siddiqui as its new celebrity brand endorser. Known [...]

Women voters could prove key to Kamala Harris' election bid. Women tend to register and vote at higher rates than men. Here's how reproductive rights, Greek life, and celebrity endorsements [...]

During the U.S. v. Google trial, the Department of Justice's case accusing Google of maintaining an advertising monopoly, testimony shed light on significant shifts in the digital advertising landscape. Jed [...]

Byline: Adgully Bureau In a notable move, actor R Madhavan has reportedly declined a lucrative endorsement offer from a prominent paan masala brand. Despite being presented with a substantial financial [...]

Byline: Madhurima Kar Leading baby skincare brand Johnson's Baby recently launched its new television campaign, featuring Bollywood actors Anil Kapoor and Sonam Kapoor. This is the first time that the [...]

(https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c25483c-ba78-4803-8781-4a24f289f312_800x523.webp) Weekly World News Trump Prophet Johnny Enlow has a new and very exciting announcement -- a big time celebrity is going to endorse Donald Trump! And not just any [...]

Byline: Siddhesh Shirsat As the 2024 Paris Olympics come to an end, it has been India's sportswomen who ignited the nation's pride by opening the medal's tally, their victories resonating [...]