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CNRS 3, FNEGE 2, HCERES A; International audience; This study investigates a new perspective of idea crowdsourcing which involves the simultaneous use of cooperation and competition (“coopetition”) to stimulate the crowd. Based on the social interdependence theory, we present this new approach and explore how coopetition is set-up in this context. Through an empirical study, we show that the current platforms of idea crowdsourcing present different categories of coopetition. We discuss the managerial and theoretical implications of these results.; Cette étude porte sur une nouvelle pratique de crowdsourcing d’idées qui consiste à recourir simultanément à la coopération et à la compétition (la « coopétition ») pour mobiliser la foule. Les auteurs présentent cette nouvelle approche et explorent, en mobilisant la théorie de l’interdépendance sociale, dans quelle mesure le principe de coopétition est appliqué dans ce contexte. À l’aide d’une étude empirique, ils montrent que les plateformes présentent pour l’essentiel des formes atténuées ou marquées de coopétition. Ils discutent les implications pratiques et théoriques de ces résultats.

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International audience; Idea crowd-sourcing are often based on the principle of simultaneous cooperation and competition namely coopetition. Some studies suggest that this model has some benefits in terms of participation and performance within platforms. They combine structural methods, using social network analysis techniques, as well as qualitative methods based on an interpretive content analysis. However, coopetition is still poorly understood mainly at the individual level. Indeed, since cooperation and competition are often view as conflictual situation, we do not know if and how coopetition enhances cooperative and competitive behaviors. Previous research lack support for the societal dimension, including the interactional history, which is an important component that affects the user's behavior. Moreover, little is known about the social dynamics of users and how relationships between them are established. To address these limits, we use an agent-based model as agents endorse interactions and offer well-developed capabilities to formally express and interpret information useful to simulate social dynamics in coopetition networks. To specify agent's behavior, we build a trust model that enables agents to reason about the confidence of others while guiding their decision-making process when they want to interact. The purpose of this study is to explore the micro social dynamics using a trust model to better understand the macro social dynamics in a coopetition network, which could ultimately lead to innovative outcomes and a better performance through a specific platform typology. To evaluate the performance of the platform as well as the evolution of the social dynamics, we run several multi-agent simulations varying the distribution of three agents roles: the cooperators, the competitors, and the coopetitors. Obtained results give us insight on how to enhance the agents motivation within the platform to make it more conducive to generate good ideas.

National audience; De nombreuses plateformes de co-création d'idées jouent sur le principe d'un modèle hybride de coopération et de compétition pour mobiliser les internautes. Ce nouveau modèle de " coopétition " a émergé récemment et pose question. Cette communication présente les résultats de deux expérimentations qui étudient et comparent les effets des interfaces coopératives, compétitives et coopétitives sur l'attitude envers le site (AES). Nous montrons que l'approche coopérative possède un effet positif sur l'AES via son rôle positif sur la qualité perçue de l'expérience de co-création. L'approche coopétitive ainsi que l'approche compétitive ne produisent aucun effet significatif sur l'AES. Nous discutons les implications que ces résultats suscitent pour la conception des plateformes de co-création.

International audience; Companies develop co-creation platforms to collect innovative ideas generated by consumers. The idea competition model is traditionally used to organize such collective action and has been widely implemented by companies. In parallel, the development of collaborative platforms and social networks have led to the appearance of co-creation platforms based on a cooperative model with community features. In addition to these two classical models, a third model, a combination of competition and cooperation-the coopetition model-has emerged. Although there is growing interest in this model, no study to date has compared its performance to the other two models. Our research objective is to investigate and compare how these three models affect creative performance in terms of idea quantity and quality. We thus conducted an experiment with 177 students to generate ideas that were submitted to an established company. The results show that the coopetitive model generates more ideas and more creative ideas than the other two models. We also offer insights on how a consumer co-creation platform should be designed to achieve better creative performance.

Idea crowdsourcing platforms are often based on the cooperation or the competition model. However, a new model has emerged, referred to in the literature as the “coopetition” model. It represents a hybrid model mixing cooperation with competition. This study compares the relative creative performance of the coopetition model compared to the two classical models. Results show that the coopetition model leads to a higher creative performance, suggesting collective intelligence can be enhanced by coopetition. Implications for research and practice are discussed.

International audience; Organizations develop innovation contests to collect ideas generated by online users. Research has shown that many innovation contests belong to coopetitive platforms which are hybrid models aiming to promote both competition and cooperation within the platforms. Since coopetition in innovation contests is an emerging construct, our research aims to understand how coopetitive innovation contests are organized, particularly what competitive and cooperative features are and how they function together to create coopetitive model, and to study how these models impact on the performance of users. Our contribution is threefold: firstly we propose a classification of both competitive and cooperative features based on social interdependence theory. Secondly we conduct a content analysis of 45 innovation contests, results show that depending on the variations between competitive and cooperative features, the innovation contests are classified in three different coopetitive categories: classic outsourcing, co-creation, and collective intelligence. Thirdly to study the impact of different models on user behaviors, we conduct an experimentation with 177 students to generate ideas to an innovation contest. The results show that the coopetitive model generates more ideas and leads more positive attitudes toward the organization.

International audience; Les changements technologiques ont transformé la capacité d'agir des internautes, qui évoluent dans des espaces de rencontre et de création collective. Une étude empirique sur 1825 individus utilisateurs d'un site communautaire culinaire montre la possibilité de classer les participants en fonction de leurs actions de consommation, de participation et de production de contenus. L'étude des relations entre les membres nous permet d'expliquer chacun de ces comportements. Alors que les participants permettent la vie sociale, les producteurs se caractérisent par une faible implication dans les échanges.