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1. A Market Penetration Strategy Using Intervention Research: Agricultural Nutrients in Lebanon.

Author

El Haddad, Pierre, El Khoury, Ghadi, and Hamad, Jeffrey Abou

Subjects
*MARKET penetration, *MARKETING strategy, *AGRICULTURAL research, *AGRICULTURAL credit, *AGRICULTURAL economics, *CREDIT risk, *SOCIOBIOLOGY, *FOOD prices
Abstract

The article focuses on intervention research as a design science that devises action to change existing situations. Topics include market penetration strategies using intervention research, dysfunctions in the import and distribution of agricultural nutrients, and recommendations for developing effective market strategies based on lived market realities.

Published
2024

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