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A Market Penetration Strategy Using Intervention Research: Agricultural Nutrients in Lebanon.

Authors :
El Haddad, Pierre
El Khoury, Ghadi
Hamad, Jeffrey Abou
Source :
Organization Development Review. Spring2024, Vol. 56 Issue 1, p51-57. 7p.
Publication Year :
2024

Abstract

The article focuses on intervention research as a design science that devises action to change existing situations. Topics include market penetration strategies using intervention research, dysfunctions in the import and distribution of agricultural nutrients, and recommendations for developing effective market strategies based on lived market realities.

Details

Language :
English
ISSN :
26400669
Volume :
56
Issue :
1
Database :
Academic Search Index
Journal :
Organization Development Review
Publication Type :
Academic Journal
Accession number :
176040726