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RARE IS THE RETAILER THAT DOESN'T HAVE different shelving in different stores. One industry executive tells of a prominent chain that acquired numerous convenience stores and built many others over [...]

Background: About 81% of cigarette manufacturers' marketing expenditures in the USA is spent to promote cigarette sales in stores. Relatively little is known about how these expenditures help the manufacturers [...]

Developments in the design of retail interiors in the US are described. The methods used by stores such as Alessi and Moss to establish brand identity and to display merchandise as works of art are discussed.

Gun dealers can improve sales of handgun accessories by establishing an innovative sales staff and point-of-sale displays. An effective sales staff consists of sales people who are knowledgeable about all the products carried by the store and are dedicated to providing quality customer service. Point-of-sale displays should creatively highlight the advantages and strong points of the product. Gun store owners should also promote products on the Internet and visit manufacturer's Web sites to monitor new products., Increase Your Profits With 'Must Have' Add-Ons! What gets customers into your shop? Usually, they are attracted to big-ticket items like high-end handguns. But what pays the bills? You already [...]

Advertising agencies and other marketing companies that are hired by packaged-goods manufacturers often work with merchandising contractors on store displays. The contractors set up, maintain and sometimes design the displays, in addition to providing reliable information on how the promotional program is being carried out. The goal is to ensure the best in-store execution of a merchandising campaign. Several examples are given., Like brands themselves, marketing service providers are hiring outside merchandisers as 'fourth parties' to be their arms, legs and eyes in-store Merchandising service firms are not just for brands anymore. [...]

Visual merchandising firms and store designers are using mixed-media techniques and other innovative decorative approaches to help modernize store displays. The contributions of decorative accessories firm Elevations Inc, fixture and display company Mobius Inc, mannequin supplier Niedermaier Inc, design firm Norwood Oliver Design Associates and signage supplier AdMart International are presented., NEW YORK -- Consumers are drowning in a retail sea of sameness, but some display firms and store designers say now they've come up with new ways to breathe visual [...]

Cutting-edge shoe retailers are incorporating entertainment and drama into their store designs in order to capture customers' dulled interest. The Forum Shops at Caesars, NikeTown, and Just for Feet are among the big shoe retail venues that are trying to create unique shopping experiences apart from the products they sell. Techniques include dramatic lighting and fixtures such as miniature sports arenas inside the stores., It's not what you say but how you say it. The right product, the right price and the right promotion just aren't enough anymore. Entertainment is in. Presentation is vital. [...]

Big V Supermarkets Inc. is embarking on an all-out promotional scheme designed to counterattack the marketing tactics of newer chain stores from both inside and outside the supermarket industry. The Orange County, NY-based store is currently at the mercy of bigger supermarket chains such as Wal-Mart and Kmart. As part of its scheme, Big V is pushing its nonfoods sector through a strong pricing and display plan. The bulk of its nonfood products is strategically situated in the middle of the Monroe unit, with a 500 sq. ft. video section featuring 2,000 titles., As mass marketers and other supermarket chains invade its territory, Big V is mounting an aggressive counterattack that includes nonfoods among the heavy weapons. Nonfoods is playing an important role [...]

When Baker's Eagle Run store in Omaha, Neb., opened in May, the right rear comer of the produce department housed florals. A month later, that comer was home to the [...]

Apparel manufacturers who are considering getting into the vendor shop business today should keep in mind the old saying 'less is more,' experts say. It's not that vendor shops have [...]

When the non-foods/magazine buyer took over front-end confections at one Southwestern chain, a strange thing happened. According to one source, the buyer was able to substantially increase sales. 'The buyer [...]

No matter how you look at it, one of the least productive edible grocery categories in Marsh gets the most space. The category is alcoholic beverages. It generates only $7.45 [...]

BIG & BOLD To understand how unusual the new Marsh prototype store is you have to start at the beginning - the front entrance, that is. The 20-foot revolving door [...]

SPOTLIGHT ON SPACE: HOW TO MAKE MORE DOLLARS PER SQUARE FOOT Retail space is one of your biggest unavoidable operating expenses. Unless you own the building, you must pay the [...]

Senior Editor James Mellgren gave us some insight into marketing specialty foods back in June with complements for a wealth of categories from condiments to cheese. Now, it's my turn [...]

Installing working displays that include all the 'extras' represent an effective way to draw potential clients into your showroom. The magnetism of working models that are also priced and packaged [...]

There's surely no coincidence in Bass Pro Shop's choice of high-tourism areas for store locations. While the retailer depends on local consumers to drive sales, outdoor enthusiasts will travel for [...]

Like a phoenix rising from the ashes, Patronik Designs Jewelry Gallery in Burlingame, Calif., was rebuilt three years after being consumed by a fire. The new incarnation opened in November [...]

Large P-O-P rollout campaigns provide financial incentive for installation companies but they come with their own set of complications. From the tight strategic framework to the heavy demands on staff [...]

Sales can be done after checking out of a shopping site, just as in a local store, where chocolates, magazines and Batteries are found displayed around the cashier. Strategically placed merchandise on the shopping cart, by-in thank you pages assures one to successfully sell during checkout process while a post-order e-mail provides a good opportunity for after checkout sales. Various other tips as to where and how merchandising should be placed to ensure good sales during, through and after checkout have been given.

Byline: Tim Peterson FOR $640 MILLION, Yahoo expects to have bought its way back to growing its display advertising revenue for the first time in two years. Yahoo is acquiring [...]

Someday, Neiman Marcus may rely on LCD screens as much as it does lush floral displays to set the mood for its stores. To best showcase its mix of luxury [...]

Display cases have been used in the food service industry for a long time but this trend is still continuously developing and growing to serve customers who might want to see the food they are about to buy. Due to restaurants' desire to improve their services, food service equipment manufacturers developed display cases with various features including refrigerated and hot display cases., Food merchandising is not a new technique, but it's still a growing and developing trend in foodservice today. Various segments of the foodservice industry continually learn selling techniques from each [...]

Watch retailers can take a number of steps to avoid cluttering up their showcases while offering consumers product variety. One way is to negotiate with watch companies about carrying only certain lines. Retailers must also be responsible for their merchandising and realize that an overloaded showcase is often their fault. Moreover, they should be obtaining 80% of their total sales from 20% of their inventory., Retailers are searching for a happy medium between selection and creative presentation in showcases. Here are some suggestions. Message to watch companies: Retailers and consumers love your products, but they're [...]

Judy Niedermaier acquired her display company, Niedermaier, when she divorced her husband in 1976. The company, which designs displays for clients such as Carson Pirie Scott and Bloomingdale's, has spent one year creating displays for House of Fraser department stores in the UK.

LaPorte PLC's merchandising system in the US for its building and adhesives products aims at removing the customer confusion in selecting products. The system, which was based on a market study of problems in do-it-yourself mass merchandising, revolves around connecting box segments containing LaPorte's products in color-coded packs with simple application diagrams and graphics. LaPorte expects to surpass 1994 US sales of building and adhesives products worth $170 million with the new patented merchandising system.

Bloomingdale's outperforms other New York department stores in men's accessories packaging. It allots two separate areas for accessories, giving its vendors considerable space. Macy's excels in the area of in-store shops, but outside of these lacks coordination. Lord & Taylor offers product depth, is strong in neckwear merchandising, but neglects underwear. Saks Fifth Avenue neglects packaging entirely., With manufacturers putting so much attention into packaging, we thought we'd take a look at how their efforts played out on the selling floor. So we hit the men's furnishings [...]

In stage four, advanced QR goes a step further by customizing assortments and replenishment not just for each retailer but for each store of each retailer. Retailers have long had [...]

While athletic vendors increasingly balk at placing their shoes at the mercy of |the wall of white,' retailers are beginning to step back and re-evaluate the competitive advantage of a [...]

'Our pharmacy has two large windows and I would like to know how to make the most of them when it comes to merchandising' Whether you are dressing a window [...]