Defending the home front

Big V Supermarkets Inc. is embarking on an all-out promotional scheme designed to counterattack the marketing tactics of newer chain stores from both inside and outside the supermarket industry. The Orange County, NY-based store is currently at the mercy of bigger supermarket chains such as Wal-Mart and Kmart. As part of its scheme, Big V is pushing its nonfoods sector through a strong pricing and display plan. The bulk of its nonfood products is strategically situated in the middle of the Monroe unit, with a 500 sq. ft. video section featuring 2,000 titles.
As mass marketers and other supermarket chains invade its territory, Big V is mounting an aggressive counterattack that includes nonfoods among the heavy weapons. Nonfoods is playing an important role [...]