Search

Byline: Simon Dumenco What does it take to really, truly reimagine a brand? And which major American brands most urgently need to be reimagined? Here are my thoughts--and my (sad, [...]

Department, discount, and general merchandise stores' use of newspaper advertising increased significantly from Jan to Jul 1997, according to Competitive Media Reporting, thanks to the strong national economy. Newspaper Assn of America chief economist Miles Grove noted that run-of-press (ROP) advertising is driving that growth. ROP accounts for 50% of newspaper ad revenues in 1997, compared to just 30% in 1986., Thanks to a surge in the national economy, newspaper advertising from department, discount and general merchandise stores rose appreciably from January through July of this year, according to Competitive Media [...]

Three retail ad campaigns are especially notable for their effectiveness. The agencies and their clients are Calet, Hirsch & Ferrell, K Mart; Dweck & Campbell, Giant Carpet; and Berenter, Greenhouse & Webster, Annie Sez. The campaigns and their principal participants are profiled., Some of the most interesting advertising in the retail business today comes from three very different companies. One is a huge discount titan. One is a pile-it-high, sell-it-cheap, wanna-be titan. [...]

Byline: ADRIANNE PASQUARELLI It's holiday crunch time, and retailers are hoping that pulling on shoppers' heartstrings will help pull open their wallets. Earlier this month, chains including Toys "R" Us, [...]

SOME RETAIL WATCHERS have high expectations for Wal-Mart's new in-store advertising network that will allow the retailer to monitor and instantly alter video ads playing on 27,000 individual screens in [...]

Byline: Jack Neff and E.J. Schultz Walmart has been an advertiser on National Football League broadcasts over the years, but the budget-conscious retailer has rarely bought a lot of TV [...]

Supermarkets can no longer attempt to be 'all things to all people' and should instead focus on attributes that make their stores unique, according to WILLARD BISHOP's Competitive Edge report, [...]

In an earnings call Nov. 12, Walmart U.S. CEO Eduardo Castro Wright said vendor funding accounted for about two-thirds of the retailer's increase in ad spending for the fiscal third [...]

Byline: JACK NEFF Retailer-vendor co-op ads have existed almost as long as advertising itself, but Walmart is taking it to a new level both in scope and sophistication, creating a [...]

Union-Backed Web Site Launches Health Care Ads With Wal-Mart Focus WASHINGTON Union-backed WakeUpWalmart.com on Tuesday took aim at Wal-Mart Stores Inc. over health care. The coalition of unions, consumer groups [...]

Agency: Arnold Worldwide Client: Walmart Walmart wanted to make a big splash for AC/DCas new Black Ice release, their first studio album in eight years. They agreed to sell the [...]

Wal-Mart Takes Health Care Message to TV WASHINGTON Wal-Mart Stores Inc., continuing to burnish its image as a leader in the business community on health care reform, has launched a [...]

Retail giant Target, the big newspaper advertiser, on Tuesday launched a section in its Web site that will prominently feature content from DailyCandy.com, the Web site owned by cable TV [...]

Wal-Mart delivered a strong message about ethnic retailing when it launched its first-ever Asian American ad campaign three years ago. And the message is even stronger now that the world's [...]

NEW YORK -- Adweek's ad critic Barbara Lippert analyzes the new Wal-Mart logo with Brian Collins, chairman and creative director of Collins, a brand innovation and design company based in [...]

BASHAS' TO HALT HOME DELIVERIES CHANDLER, Ariz. - Bashas' last week said it would cease home delivery of groceries after May 31 as part of a plan to streamline operations. [...]

WAL-MART'S advertisements, which claim the retailer can save the average family $2,500 per year, are being challenged by the NATIONAL ADVERTISING DIVISION of THE COUNCIL OF BETTER BUSINESS BUREAUS. The [...]

As part of its push to show shoppers it's conscious of the environment, Wal-Mart has rolled out a green marketing and merchandising campaign. The campaign, called 'Earth Month,' breaks this [...]

SOURCING INITIATIVE: Walmart announced it had joined eight other corporations in a collaborative campaign to track and report sourcing from self-identified women-owned businesses. Others in the campaign include Mondelez International, [...]

Wal-Mart Canada is installing video advertising displays in its stores that deliver messages based on current business data and customer buying trends. The plan is to link the displays into […]

BENTONVILLE, Ark. - Wal-Mart Stores here is not considering possible mergers and acquisitions, despite an ad posted on its website that sought middle managers with 'an awareness of M&A.' The [...]

Byline: ANDREW HAMPP ahampp@adage.com On aug. 17, Wal-Mart, Hasbro, Dannon and Honda blew away Tony Soprano. Those advertisers, thanks to Walt Disney Co., managed more mass reach than any others [...]

Often, when there's been a trauma in a family--say a very public divorce with hurtful accusations, name-calling and stories in the press about cheating--children retreat. Some decide they want to [...]

NEW YORK - The blue light is back at Kmart. Last week the retailer kicked off a new advertising campaign headlined by Mr. Bluelight, an animated lightbulb that is a [...]

Byline: Betsy Spethmann Draftfcb is back in the retail game, winning Kmart's estimated $225 million advertising account without a review. The business includes customer relationship marketing, branding and media advertising, [...]

Discount department-store chain TJ Hughes is launching its first TV ad campaign next week. The work, which features the relatives of celebrities, including Robbie Williams' dad, Jonathan Ross' mum and [...]

Calls for nominations The Marketing & Sales Executives of Detroit is accepting nominations for its Platinum Awards, which recognize outstanding achievements in marketing and sales in southeastern Michigan. Two winners, [...]

Byline: Bradley Johnson TurnSignals Havas scored first in November wins, says Bear Stearns' Alexia Quadrani. IPG year to date came in last on exit of Wal-Mart, which it re-won this [...]

DALLAS -- With its account in the midst of a controversial review, Wal-Mart is breaking a campaign touting corporate citizenship and old-fashioned values. Under attack from labor groups and social [...]

All in all, 2006 has not been a great year for the Team WPP concept. The recent loss of #75m Sky and #47m Vodafone no doubt involved a serious loss […]

Howard Draft has been forced to take drastic action to pacify mutinous clients following his agency's sudden firing from its #240m ($470m) flagship Wal-Mart account. He issued an e-mail to […]

At least two Web sites have been publishing what they claim are sneak peeks of sales items and prices retailers plan to use to attract shoppers the day after Thanksgiving. […]

Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest. The campaign, Shop Like a Soap Star, brings soap stars from ABC, NBC [...]

NEW YORK -- Sam's Club, a division of Wal-Mart, has chosen StrawberryFrog here to handle creative chores for the warehouse chain after a review that lasted about two months. 'We [...]

CHICAGO -- After helping build Wal-Mart into a global retail powerhouse over the past 32 years, independent agency Bernstein-Rein is now facing a future without its cornerstone client. For his [...]

CHICAGO -- Independent agency Bernstein-Rein uses animation to turn prescription drugs into everyday objects (and oversized play spaces) in a campaign for Wal-Mart's pharmacy department. In work breaking this week, [...]

Byline: MYA FRAZIER ***** Correction: 'Wal-Mart Tries To Be MySpace. Yes, Seriously' (AA, July 17) incorrectly states that the teens featured on the opening page of schoolyourway.walmart.com are 'actors reading [...]

NEW YORK -- Wal-Mart is touting the organic food offerings available at its Super Centers with an integrated TV and print campaign. The effort for the Bentonville, Ark.-based retailing giant, [...]

CHICAGO -- Sam's Club, a division of Wal-Mart Stores, has placed its advertising account in review, a company representative confirmed. Company executives are currently sifting through responses to proposal requests [...]

CHICAGO -- Sam's Club, a division of Wal-Mart Stores, has placed its advertising account in review, a company representative confirmed. Company executives are currently sifting through responses to proposal requests [...]

DALLAS -- Wal-Mart has confirmed hiring Santa Monica, Calif.-based consulting company Select Resources International to manage its advertising review. The Bentonville, Ark.-based retail giant is conducting its first such competition [...]

The Sears-owned convenience chain Kmart is moving its dollars 190 million media planning and buying account out of MediaCom and into MindShare. The agency already handles the main Sears account [...]

DALLAS -- Wal-Mart has confirmed placing its ad account in review and a client representative said the retailer informed lead agencies GSD&M and Bernstein-Rein, along with various smaller roster shops, [...]