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The article comprises abstracts of articles in periodicals related to marketing. Abstracts are grouped into categories, including advertising and promotion, agricultural marketing, and consumer behavior. Additional categories include governmental and regulatory aspects, history and trends, and industrial marketing. The article also describes articles relating to international marketing, packaging, and planning and strategy. Other categories include pricing, regional analysis, and research and forecasting.

A number of abstracts are presented for articles pertaining to the field of international marketing. They include "Socio Economic Levels of Families in Monterrey, Mexico (in Spanish)," "Differentiated Television Saturation in Latin America (in German)," and "Successful Formation of Markets (in German: Erfolgreiche Gestaltung von Absatzmärkten."

A number of abstracts are presented for articles pertaining to marketing research and forecasting. They include "The Development of Market Research in South East Asia," "The Application of the Repertory Grid Technique to Problems in Market Research," and "An Econometric Model for Southern California and Forecasts for 1967."

The article presents a section of abstracts of articles related to marketing, specifically focused on international markets, including "Elasticity of Food Consumption Associated with Changes in Income in Developing Countries," by Robert D. Stevens; "Demand for Cars in Great Britain," by C. St. J. O'Herlihy; and "Multinational Corporations in a Nationalistic World," by Howe Martyn..

The article contains a section of abstracts regarding foreign marketing from various publications. Some of the articles include "Entering New Export Markets through Concentration and Cooperation Among Firms," "Market Research in India," and "Programming Changes in Marketing in Planned Economic Development."

Abstracts of articles related to marketing research and forecasting are presented. Articles abstracted include "Does the Research Industry Meet Marketing's Needs?" by A. W. McIntosh, appearing in the July 1966 issue of "Commentary," "A Study of Young People," reported by Doyle Dane Bernbach Inc., and "A Survey of Operational Research," by P. G. Moore, appearing in the 1966 "Journal of the Royal Statistical Society."

The article presents abstracts of marketing focusing on retailing. They include "One-Stop Shopping," "Growing Strength in Small Retailing," and "Patterns in Smaller City Promotion of Retail Trade."

A number of abstracts are presented for articles pertaining to the fields of advertising and promotion. They include "Formalisation in Advertising Client-Agency Relationships," "What Significance Has Position for the Attention Factor of an Advertisement? (in Swedish)" and "Advertising Research: Booby Traps in the Numbers Game."

The article presents abstracts about research and forecasting in the filed of marketing. They include "Technology Forecasting," by Ruel Kahler, "Quadratic Programming: A Tool for Estimating Optimal Final Product Combinations," by Robert L. King, and "Research for Ranges, Assortments and Multi-brand Manufacturers," by Ulric M. Spencer.

Abstracts of articles related to marketing management are presented. Articles abstracted include "View Your Customers As Investments," by Edward C. Bursk, appearing in the May-June 1966 issue of "Harvard Business Review," "Branding on Trial," by Theodore Levitt, appearing in the March-April 1966 issue of "Harvard Business Review," and "Productivity: A Bibliography," appearing in the July 1966 "Bulletin No.1514," published by the United States Department of Labor's Bureau of Labor Statistics.

The article presents a section of abstracts of articles related to marketing, specifically focused on selling and sales management, including "The Salesman: Ideology and Self-Imagery in a Prototypic Occupation," by F. William Howton and Bernard Rosenberg; "The Low Prestige of Personal Selling," by John L. Mason; and "Can Salesmen Be Trusted?," by Leslie Rich.

The article presents a section of abstracts of articles related to marketing, specifically focused on management, including "The Home Furnishings Industry Looks Ahead;" "Manage Materials as Well as Your Staff," by John R. Start; and "International Compendium of Scientific Management," by Kurt Junckerstorff.

The article presents abstracts of articles related to international marketing appearing in various periodicals. Articles abstracted include "Marketing in the United States," published by the British Exports Marketing Advisory Committee, "Too Many Management Levels," by Elliot Jaques, appearing in the fall 1965 issue of "California Management Review," and "McNamara's Management Revolution," by Daniel Seligman, appearing in the July 1965 issue of "Fortune."

The article presents abstracts of planning and strategy research appearing in various periodicals. Articles abstracted include "Products Liability Symposium," by Roy R. Ray, John W. Wade, Page Keeton, Dix W. Noel, Robert E. Keeton and Charles W. Whitmore, appearing in the March 1965 issue of "Southwestern Law Journal," "A Second Look at Teflon: How Far Can the Industry Go?" by Linda Timmel, appearing in the July 26, 1965 issue of "Merchandising Week," and "The Marketing Man's Dilemma," by Ralph S. Alexander, appearing in the April1965 issue of "Journal of Marketing."

The article presents abstracts of articles related to advertising and promotion appearing in various periodicals. Articles abstracted include "The Measurement of Cumulative Advertising Effect," by Kristian S. Palda, appearing in the April 1965 issue of "The Journal of Business," "The Carry-over Effect of Advertising," by Donald S. Tull, appearing in the April 1965 issue of "Journal of Marketing," and "Point-of Purchase Advertising Material Displays and Factors Influencing Use in Food Supermarkets," by Robert E. Frye, appearing in "Marketing Research Report No. 692."

The article presents abstracts of marketing focusing on pricing and price policies. They include "Price Rivalry Among Philadelphia Food Chains," "Price Policies of Banks and Savings Institutions," and "A Method for Understanding Price Determinants."

The article presents abstracts of sales management and selling research appearing in various periodicals. Articles abstracted include "How to Pick Men," by Jack H. McQuaig, appearing in the July 1965 issue of "Super Market Merchandising," "Sales Variability in Service Situations," by Richard A. Miller, appearing in the April 1965 issue of "Journal of Marketing," and "Sales Anxiety Versus Common Credit Sense," by K. J. Forshee, appearing in the August 1965 issue of "Credit and Financial Management."