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This study aims to develop the Halal Food Literacy scale (HFL) concept and measurement. The concept of HFL in this study is based on the concept of literacy for consumers. In this case, the SDGs are the theoretical basis for building the HFL concept. Cognitive aspects related to Bloom's concept of Taxonomy were used as the basis for compiling this concept. The study includes four stages: developing, compiling, and describing the concept of Halal Food Literacy based on literature studies, interviews, discussions with experts and scholars, drafting items, testing the validity of the contents, and lastly, data testing with exploratory factor analysis. The results of the scale test revealed that there are four HFL factors, namely Halal awareness, Halal knowledge, Behavioral beliefs, and halal-related label beliefs. These four factors contributed 69.758% of the general variant and 57.828% of the variance from 11 items.

This research examined of consideration set size to switch brands in automotive purchase, called Sambandam-Lord model (1995). The results showe that the replicated research model could be applied to the observed data, but not all eleven hypotheses could be supported as the researchers expected. Six of the eleven hypotheses, have been supported, while the others have not. This condition indicates that automotive brands switching behavior occurred because of the three factors mentioned in the model, i.e. (1) prior experience, (2) product knowledge, and (3) media search, and other factors. The intended factors which have not been revealed were found as a desire to have newly manufactured cars, a desire to try other brands, and boredom of the owned car, need to be considered for further research.Keywords: Brand switching, consideration set size, prior experience, product knowledge, media search, retailer search, and satisfaction.

The objective of this study is to examine the partial and simultaneous effects of customer dissatisfaction, characteristics of product category, and variety-seeking needs on brand switching behavior. This study has tested the impact of the variety-seeking needs as a moderating variable on brand switching behavior and provided an alternative perspective on the concept of consumers’ brand loyalty. The brand switching approach can be very helpful in resolving problem and decision making related to brand loyalty reinforcement. The results show two important findings. Firstly, the customer dissatisfaction and variety-seeking needs were significantly related to brand switching behavior, but the impact of characteristics of product category itself on brand switching behavior was not significant. Secondly, the variety-seeking needs moderated the effects of customer dissatisfaction and characteristics of product category on brand switching behaviors. Some implications for future research are identified, including the choice of products as research objects, dissatisfaction constructs, and the importance of inter-customer interaction issues.Key words: brand switching, customer dissatisfaction, characteristic products, variety-seeking, involvement

Customer loyalty is the most valuable asset for the company. Many researchs found thatcustomer loyalty had a positive effect on company’s profitability. The purpose of thisresearch is to investigate involvement and trust in a brand (as cognitive and conativeantecedent of loyalty) contribution to building loyalty. The object of this research is facialwhitening product, and the subjects are women. Survey has been done in two centrallocations in Yogyakarta.This research found that involvement and trust in a brand has a positive effect onrelative attitude as attitudinal dimension of loyalty, relative attitude has a positive effect on repeat patronage as behavioral dimension of loyalty. This research also found a strongsupport about relative attitude’s role as a mediator of involvement-repeat patronagerelationships and trust in a brand-repeat patronage relationships. Therefore, involvementand trust in a brand are mediated by relative attitude to contribute to bulding loyalty.Key words: involvement, trust in a brand, relative attitude, repeat patronage

Minister of Domestic Affair’s Rules No. 61/2007 gives an opportunity to H. Abdul Aziz Marabahan (HAAM) Hospital to be Regional Public Service Institution (Badan Layanan Umum Daerah) which has greater authonomy on financial management. In the process of converting the status, analysis concerning internal and external condition were done to know the strategic factors in customizing alternative implementation strategies of BLUD. Research method was a case analysis using descriptive qualitative method. The analytical tools used were IFAS, EFAS, SFAS and SWOT Matrix. The respondents were internal staffs of the hospital and stakeholder as the external part of it. Research result of IFAS, EFAS and SFAS analysis showed that HAAM Hospital strongly responded its internal factors with higher score above the average ability of similar institutions. Hospital also had capability in using opportunity optimally. Result of SWOT analysis showed 4 alternative strategies. SO strategies are the use of monitoring team to accelerate the implementation of BLUD, the use of stakeholder’s support to get funds and subsidiaries and the strategy to coordinate with examiner team about final requirements of BLUD. ST strategy consisted of the use of monitoring team of BLUD on the arrangement of hospital financial licence, the strategy in implementing hospital status as an attempt to improve the service quality. WO strategies are the use of stakeholder’s support to provide more hospital facilities, the strategy to raise the willingness of hospital staff to work and the strategy to adapt its rate to motivate the employees. WT strategies covered the use of existed facilities and human resources to manage the finance of BLUD and Jamkesmas and the strategy to hold on the MoU of specialist visits in keeping society’s trust. Key words: Alternative strategy, Badan Layanan Umum Daerah, H. Abdul Aziz Marhabaan Hospital

Kualitas dan kepuasan pelanggan berperan penting bagi eksistensi perusahaan. Penelitian ini bertujuan untuk menganalisis perbedaan antara harapan dan persepsi pelanggan terhadap kinerja Flaurent Salon dan Spa pada masing-masing lima dimensi danpada dimensi total. Selain itu penelitian ini juga menganalisis pengaruh kualitas layanan pada kepuasan dan loyalitas pelanggan. Jumlah responden yang terlibat dalam penelitian ini adalah 180 responden. Metode pengambilan sampel adalah dengan purposive sampling yang dilakukan di kafe, mall, serta beberapa Universitas di Yogyakarta. Instrumen penelitian adalah kuesioner dengan pengukuran menggunakan skala Likert dengan skor 1 sampai 5. Metode analisis yang dilakukan dalam penelitian ini adalah ujit t berpasangan, regresi linear sederhana, dan regresi linear berganda yang dianalisis menggunakan program SPSS. Hasil dari penelitian ini adalah terdapat perbedaan bermakna antara harapan dan persepsi pelanggan terhadap kinerja Flaurent Salon dan Spa pada masing-masing lima dimensi maupun pada dimensi total (nilai sig=0,000). Hasil penelitian juga menunjukkan bahwa kualitas layanan berpengaruh positif pada kepuasan pelanggan (nilai sig=0,001), kualitas layanan berpengaruh positif pada loyalitas (nilai sig=0,000), kepuasan pelanggan berpengaruh positif pada loyalitas (nilai sig=0,000), serta kualitas layanan (nilai sig=0,031) dan kepuasan pelanggan (nilai sig=0,000) berpengaruh positif pada loyalitas baik secara parsial maupun simultan dimana terbukti kepuasan merupakan mediator (nilai sig ANOVA=0,000). Kata kunci: kualitas pelayanan, kepuasan pelanggan, loyalitas pelanggan

This research tests a model of the influence of marketing stimuli to the choice of private colleges in Yogyakarta and Central Java. The study uses confirmatory factor analysis for a model comprising seven marketing stimuli (product, price, place, promotion, people, physical evidence, and process) which influence the choice of private colleges in Yogyakarta and Central Java. Regression analysis model is used to determine the influence of marketing stimuli to the choice of private colleges. Data are gathered through survey to applicants (potential customer) from Yogyakarta and Central Java high schools. This research provides a systematic model to develop a concept of private higher education services in Yogyakarta and Central Java.

Customer loyalty of a specific brand, also called brand loyalty, is expected toget more academic attention from scholars to investigate. This article describes andanalyses the concept of brand loyalty to the extent to which attitudinal andbehavioural approaches and structures become the loyalty domain. The structure ofloyalty shows elements comprising cognition, affect, conation, and action. Theseelements reflect loyalty categories. Techniques of loyalty measurement such as brandchoice sequence, proportion of purchase, brand preference, brand commitment,loyalty scale, and acceptance/rejection ratio are also elaborated. Customersatisfaction is not disregarded in the analysis since it closely relates to the concept ofbrand loyalty.

Perkembangan dan pemanfaatan teknologi informasi (TI) di berbagai bidangsudah sangat cepat dan meluas, termasuk bidang pemasaran. Praktek pemasaranseperti ini mendapat perhatian untuk diadopsi sebagai bagian dari materi dalamkurikulum pemasaran diperguruan tinggi. Mengajarkan kepada mahasiswapemasaran tentang TI pemasaran telah menjadi kebutuhan agar para lulusan dapatmemiliki keterampilan yang memadai. Beberapa alternatif pilihan dalampemanfaatan TI pada pendidikan pemasaran dibahas dalam artikel ini. Di sampingitu juga dibahas persyaratan mata kuliah dengan topik TI untuk jenjang Sarjana,pendekatan pengajarannya, dan pemasaran di internet sebagai salah satu contohaplikasi pemanfaatan TI dalam pemasaran.

Sikap konsumen telah terbukti menjadi prediktor bagi perilakunva. Prediksi perilaku konsumen yang didasarkan pada pendekatan statistikmelibatkan empat tahapan: (1) menemukan korelasi antar variabel, (2)memfokuskan model Ajzen-Fishbein sebagai a wal bahasan, (3) mengkaji model alternatif, dan (4) mencari variabel penengah. Eksplorasi model yang mengkaitkan sikap dengan perilaku yang telah melibatkan berbagai bidang keilmuan, seperti ilmu psikologi sosial, sosiologi, dan ekonomi, khususnya yang berkaitan dengan riset keputusan, dilakukan untuk mencari pembandingan bagi kemunculan model serupa dari psikologi kognitif. Makalah ini juga membahas pemahaman tentang perilaku konsumen yang terarah pada tujuan, persiapan konsumen untuk berperilaku, struktur sikap, dan pendekatan eksperimental.

Makalah ini bertujuan mengidentifikasi fenomena yang diperkirakan muncul dalam riset konsumen, khususnya pada keterkaitan antara minat dan perilaku konsumen. Perhatian pada riset konsumen yang mengacu pada model Fishbein - Ajzen (Theory of Reasoned Action) ini dikaitkan dengan aplikasi dalam pengembangan produk baru. Akurasi prediksi variabel perilaku dari variabel sikap yang ditengahi oleh variabel minat dipengaruhi oleh faktor situasional, dimensi waktu, konteks pemasaran, dun ukuran-ukuran kriterion maupun prediktomya. Fenomena di atas perlu mendapatkan perhatian yang lebih besar dari periset konsumen.

Penerapan teori perilaku oleh para praktisi, sebagian besar, masih agak kabur dan kurang sistematis. Demikian pula dari para teori-tisi pemasaran yang semakin memusatkan perhatian untuk menyusun teori-teori yang struktural tentang perilaku konsumen.(Seth, 1984) Pendapat Jagdish Seth tersebut didasarkan pada pengamatannya terhadappara praktisi maupun teoritisi yang berkepentingan dengan perilaku konsumen.