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Brand Attachment Vs. Brand Love: To What Extent are they Identical?

Authors :
Martiyanti, Dwi
Dharmmesta, Basu Swastha
Nugroho, Sahid Susilo
Aritejo, Bayu Aji
Source :
JDM: Jurnal Dinamika Manajemen; Sep2021, Vol. 12 Issue 2, p225-244, 20p
Publication Year :
2021

Abstract

<i>Copyright of JDM: Jurnal Dinamika Manajemen is the property of Universitas Negeri Semarang, Fakultas Ekonomi, Jurusan Manajemen and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
20860668
Volume :
12
Issue :
2
Database :
Complementary Index
Journal :
JDM: Jurnal Dinamika Manajemen
Publication Type :
Academic Journal
Accession number :
154448511
Full Text :
https://doi.org/10.15294/jdm.v12i2.30263