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L'Oréal brands, including Maybelline, have found success in targeting Gen Z by increasing their investments in Pinterest. Maybelline's engagement with Gen Z on Pinterest has grown significantly, with 48% of its engaged audience coming from this demographic. L'Oréal served as the exclusive launch partner for Pinterest's Collages Remix feature, driving engagement and brand loyalty among Gen Z users. Pinterest has become a key platform for brands to reach Gen Z, with 84% of weekly users in this demographic discovering products that fit their style on the platform. [Extracted from the article]

Urban Outfitters has launched a social-focused holiday campaign called "Happy LOLidays," featuring a musical video spot titled "UO Carol" with TikTok personality Lubalin. The campaign aims to position the retailer as a stress-free gifting destination and includes a dance challenge. Urban Outfitters is targeting young adults aged 18 to 28 with this campaign, focusing on affordability and fun during the holiday season. The retailer's stores and website will be transformed into a "holiday playground," and "LOLiday Gift Guides" will offer budget-friendly gift recommendations across various categories. [Extracted from the article]

E.l.f. Beauty has launched a campaign called "Dupe That!" to encourage other companies to prioritize making a positive impact. The campaign features fanciful unicorns and highlights E.l.f.'s fiscal year 2024 Impact Report, showcasing the brand's efforts to drive positive change. E.l.f. has a history of purpose-driven marketing stunts and is known for its affordable products compared to higher-end options in the market. The brand's focus on purpose has resonated with Gen Z consumers and has helped grow sales, making it a top cosmetics brand in that demographic. [Extracted from the article]

Rare Beauty, founded by Selena Gomez, has launched its first global brand campaign titled "Every Side of You," celebrating individuality and authenticity. The campaign features a diverse cast sharing moments of vulnerability and confidence in a 60-second spot voiced by Gomez. Rare Beauty's success has helped Gomez achieve billionaire status, and the brand is popular among Gen Z, ranking second in popularity. The campaign, created with Fred & Farid Los Angeles, includes various marketing channels and emphasizes the brand's ties to mental health causes by donating 1% of its annual sales to Rare Impact. [Extracted from the article]

J.C. Penney is focusing on in-person shopping experiences, high-profile partnerships, and exclusive deals for the holiday season as part of its $1 billion turnaround plan. The retailer's marketing strategy includes a "Really Big Deal Reveals" campaign during Thursday Night Football games on Amazon Prime Video, driving record numbers of new customers. J.C. Penney is also emphasizing affordability, loyalty, and community engagement, with a revamped loyalty program and partnerships with celebrities like Martha Stewart and soccer icon Lionel Messi. [Extracted from the article]

KFC has launched a new ad campaign to promote its Original Recipe Tenders, aiming to assert its dominance in the chicken tenders market. The campaign, created by agency Highdive, takes a satirical approach to fast-food industry battles and includes giveaways in competitors' founding cities. This marketing effort, led by new CMO Catherine Tan-Gillespie, comes as KFC faces business struggles and declining sales, with a focus on capturing consumer attention through competitive tactics and promotions. [Extracted from the article]

According to a report from global brand consultancy Interbrand, Apple remains the most valuable brand globally, although its brand value has fallen by 3% for the first time in over two decades. Microsoft and Amazon follow Apple as the second and third most valuable brands, with an 11% and 8% increase in brand value, respectively. The report highlights that a lack of focus on long-term brand strategy has resulted in the top 100 brands losing $200 billion in revenue. While performance marketing strategies can drive short-term gains, a disregard for long-term strategy has cost brands at least $3.5 trillion since 2000. [Extracted from the article]

Domino's has announced the return of its Emergency Pizza program, which offers free pizzas to customers who place a qualifying order. This year, the pizza chain is partnering with Amazon's Twitch and brand Olive & June for the promotion. The program was successful last year, resulting in two million people joining Domino's loyalty program. To promote the offer, Domino's has teamed up with Twitch's The Glitch, a playable world in the video game Fortnite. Additionally, the pizza chain has collaborated with Olive & June to offer an Emergency Pizza Mani Kit and press-on nails. [Extracted from the article]

Shake Shack has launched a new marketing campaign called "Worth It" that highlights the fast-casual chain's premium ingredients. The campaign includes commercials in various lengths and will be shown on out-of-home, connected TV, and social media platforms. The focus on premium ingredients is based on research showing that 51% of customers prioritize ingredients when choosing a fast-casual restaurant. The campaign also includes a "Worth It Wednesday" program that offers promotional or free menu items. Shake Shack's revenue in Q2 increased by 16.4% compared to the previous year. [Extracted from the article]

This article provides a list of notable marketing conferences scheduled to take place in 2025. The conferences cover a range of topics including artificial intelligence in marketing, retail media, cord-cutting behavior, and marketing to Gen Z. Some of the highlighted events include the Consumer Electronics Show in Las Vegas, the SXSW Conference & Festivals in Austin, the Association of National Advertisers' Brand Masters Conference in Los Angeles, and the Cannes Lions International Festival of Creativity in Cannes, France. The article also mentions the IAB NewFronts, Advertising Week New York, the Digital Marketing Exposition & Conference in Cologne, Germany, and the ANA's Masters of Marketing Conference in Orlando. [Extracted from the article]

Apple's recent adoption of the Rich Communication Services (RCS) messaging standard allows for greater media-sharing capabilities and stronger communication functionality between iPhone and Android users. This presents an opportunity for marketers to send more robust and personalized messages. However, the protocol known as RBM, which allows marketers to access the same functionality as RCS, is not yet supported by major U.S. carriers. RBM adoption is expected to roll out in the coming months. Early results show that RCS messages have high delivery rates and read rates, making it advantageous over SMS. Marketers can obtain verified sender identification with RBM, which can increase consumer trust and response rates. RBM also has the potential to shorten the path to purchase by offering features such as ordering through the message chain. Marketers should experiment and test with RBM, but also remember to prioritize simplifying the shopping journey. [Extracted from the article]

Chipotle Mexican Grill is planning a digital scavenger hunt to give away up to $1 million in free quesadillas in celebration of National Quesadilla Day on September 25. The chain will distribute text-to-claim buy-one-get-one (BOGO) codes through its Instagram and X (formerly Twitter) accounts, as well as through three TikTok creators. Chipotle will also offer free quesadillas to qualifying orders on DoorDash and Uber Eats. This marketing stunt aims to boost consumer loyalty and follows previous successful promotions by the chain. Chipotle regularly engages with digital trends to connect with its target audience and reported strong sales growth in the second quarter. [Extracted from the article]

Dentsu Group has launched a new initiative called House of Creators on the gaming platform Roblox to support the next generation of content creators. The initiative consists of four programs that provide financial support and mentorship to creators, from the process of discovery to business expansion. Dentsu's move reflects the increasing influence of creators in the marketing landscape, with 44% of advertisers planning to increase their investment in creators this year. The House of Creators initiative will be offered to creators on Roblox, a popular platform for Gen Z audiences, and aims to help Dentsu bounce back from a decline in revenue. [Extracted from the article]

The article focuses on Roblox's integration with Shopify, which merges gaming and e-commerce, allowing users to purchase virtual items directly within the platform. Topics include the potential for brands to reach younger audiences through immersive experiences, the creation of new revenue streams for developers, and the impact of this integration on the future of digital commerce within gaming environments.

The article previews an advertisement for PayPal's Debit Mastercard featuring actor Will Ferrell.

The article focuses on how marketers are actively utilizing artificial intelligence in mobile strategies during what is termed "the year of implementation." Topics include the specific AI technologies being adopted for mobile marketing, the benefits these technologies bring to targeting and personalization, and the overall impact on enhancing mobile user experiences and campaign effectiveness.

The article focuses on Barbie's revitalization of its "You Can Be Anything" tagline through the new "Give Limitless Possibilities" campaign. Topics include the campaign's debut at a Women's National Basketball Association (WNBA) game, its emphasis on empathy and self-expression, and its connection to Barbie's 65th anniversary and recent movie success.

The article focuses on Fireball Cinnamon Whisky's debut paid TikTok campaign, which ties into football rivalries. Topics include the campaign's use of comedic ads featuring Andrew Santino and Stavros Halkias, its sponsorship of NFL (National Football League) games, and its strategic expansion into TikTok to engage younger audiences.

The article focuses on General Mills' collaboration with Travis and Jason Kelce to launch a new cereal, the Kelce Mix, through a multi-part marketing campaign. Topics include the creation of the Kelce Mix cereal blending popular General Mills brands, the "Cereal Training Camp" promotional event featuring the Kelce brothers, and the availability of limited-edition collectible boxes in September.

The article focuses on CarMax's new marketing campaign, "BeetleMax: The Way Car Buying Shouldn't Be," which promotes its car-buying experience in conjunction with the release of the film "Beetlejuice Beetlejuice." Topics include the campaign's thematic elements and integration with the film, its distribution across various media, and CarMax's strategic use of the sequel's popularity to enhance brand loyalty and attract customers.

The article highlights Totino's new marketing campaign, "Start the Day the Totino's Way," which targets Gen Z with retro-inspired ads for their new Breakfast Snack Bites. Topics include the nostalgic appeal of the campaign, its focus on teens skipping breakfast, and the use of retro jingles and quirky visuals.

The article focuses on Lee Kum Kee's new music-centric campaign aimed at engaging Generation Z. Topics include the use of a reimagined "Cha Cha Slide" for ads and digital content, a 24/7 Twitch livestream featuring artist Ericdoa, and a curated Spotify playlist to boost brand visibility and loyalty among younger audiences.

The article highlights LG Electronics' new promotional strategy through the reality competition show "Estate of Survival," which airs on Amazon Prime Video. Topics discussed include the integration of LG's home appliances into the show, the use of reality TV to attract viewers, and the potential impact on LG's streaming service and brand engagement.

The article focuses on fruit-flavored carbonated soft drink brand, Fanta's collaboration with Warner Bros. Pictures to launch a limited-edition "Beetlejuice" flavor, featuring packaging that includes QR codes for unlocking exclusive experiences and movie ticket giveaways. It highlights the brand's strategy to leverage the film's release for a promotional boost and to engage consumers through themed products and interactive marketing.

Kiss Products has launched a multi-channel international campaign called "ImPress Yourself" to promote its ImPress line of press-on lash and nail products. The campaign focuses on the speed and ease of applying the products and features an "ImPress Express" elevator concept where guests are challenged to apply the lashes or nails during a 30-floor trip. The campaign will be seen on linear and connected TV, social media platforms, and streaming radio. This is the first campaign from Kiss that combines its lash and nail ImPress products. [Extracted from the article]